Download Ready to be responsible Company presentation

Cotton growers‘ misery in developing countries
Problems in conventional cotton growing
Loads of pesticides and fertilisers are used
Monoculture
High water requirements
Impact on farmers
Health problems
Rising production costs, decreasing yields
Poverty
Indebtedness
Suicides
DesleeClama
ECOFAIR
Ecological
Fairness
The production of the ECOFAIR yarn fulfills 5 criteria
• Organic:
Farm conversion, no chemicals, no monocultures,
using crop rotation
• Fairness:
Human production and working conditions to benefit
farmers and textile workers
• Ecological:
Respecting nature and its resources to protect you
against harmful chemicals and toxic substances
• Quality:
Production of premium yarns and textiles
• Transparency: Communication along the entire textile chain
Respectful behaviour towards human & nature
Cultivation
- To convert from conventional to organic cotton
- To help
thetextile
farmers
to get out of the circle of poverty
Goals of the partnership
in the
chain:
- To strengthen the self-help initiatives
Textile production
- To embed the production and market participants
- To improve not only the working conditions (SA 8000) social accountability
but also the health of the textile employees
Market
- To convince satisfied customers
with high-grade ECOFAIR quality
Benefits of a long-term commitment
Farmer families
• training and advisory services
Industry / Entrepreneurs
• social standards for workers (SA 8000)
• expanding market in the region itself
• sustainable partnership which reach out
to the farmers families
• social development
• 5 year purchase guarantee
• premium up to 20% of market
price
• social projects
Environment
Consumers
• reliable quality
• price range comparable
with conventional textiles
• identification with
social and eco-friendly
products
• transparency
• Training and Advisory services
• Step-wise farmers involvement in the project
„ECOFAIR offers 5 services toaimed
farmers
at self-management
• Purchase guarantee
• Premium price
• Social projects like bio-gas, water pump
The training centre in Mwamishali, Tansania
The training centre in Kasrawad, India
Field extensionist visit farmers
• Own verified organic cultivation in Tanzania and India (EU2092/91 or NOP)
In front of the ginning in Kasrawad/India
Inside of the ginning in Kasrawad/India
SA 8000 certified!social accountability
Mobile Health Unit
Highlights:
• started in November 2006
• equiped with modern diagnostic units
• more than 5000 patients
• cooperation with local doctors
• Government of India is highly interested in
this idea
Water wells in Tanzania
Highlights:
• clean water is the key for health in
this area
• the project started in November 2007
• need assessment with local people
• support with more then 60.000 USD
Why should a Mattress Manufacturer by ECOFAIR?
Ecological product
EcoFair cotton yarn is a 100% organic product. Only natural fertilisers
and pesticides are used
to promote the growth of the cotton plants and protect them from
pests and diseases.
Fair Trade
Not only is the yarn used for the manufacture of EcoFair mattress
ticking organically cultivated, it is also sourced according to the
principles of Fair Trade.
Certificate
EcoFair cotton yarn from DesleeClama has been awarded the
bio.inspecta authenticity and quality certification for
organically cultivated cotton.
Known in the market
Organically cultivated cotton meets consumer demand for honest and
eco-friendly products – added value that will greatly impress your
customers too.
Buying trigger
As mattress manufacturer, you not only gain all the benefits of cotton - the
guaranteed organic material in combination with ethical business
principles and the eco-friendliness of the entire production process
also provide you with a powerful sales message to take
to the market.
EcoFair
The perfect symbiosis of
honest and eco-friendly cotton
Consumers are becoming increasingly discerning about the quality of
textile products.
The demand for pure and honest materials continues to grow. EcoFair
mattress ticking from DesleeClama meets this need in two ways:
‘Eco’ stands for organically cultivated cotton;
‘Fair’ for honest business practice.
In this way, DesleeClama, like other Western companies, demonstrates
its social commitment to sustainable commerce, and by buying products
produced in humane working conditions and a healthy living
environment.
Products for which a fair price is paid.
Support on marketing?
DesleeClama has developed a range of
tools to support your sales and marketing
efforts for this product.
Swing tags to attach to each mattress to
deliver your marketing message, brochures
to explain to the end user the benefits of
our mattress ticking, …