Download Worksheet 4.2 -- Product Strategies and Life Cycles

Worksheet 4.2 -- Product Strategies and Life Cycles
The stage of the product life cycle influences the type and effectiveness of the marketing
program. For instance, a brand new product requires the provision of considerable information
while a product late in the life cycle may increase the importance of price.
1. What is the stage of the PLC for the product/service being considered? (earlier is often more
favorable than older)
2. What statistical trends or other evidence supports this evaluation of the of the life cycle
stage for this product or service?
3. How familiar are the intended consumers with the product or service?
4. Write a brief description of your product or services.