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COMMUNICATION PREFERENCES
Depending always on:
Environment: Situational factors, such as:
Email or face2face;
Public or private communication
Appropriate genre or ‘house’ styles
Age, gender, Individual communication preferences
AND …
Transactional or Interactional communication
PREFERRED COMMUNICATION ENTRY MODE ("Given the choice")
Identity:
Beliefs:
Italian
Life is complex
Orientation: Particularism (flexibility)
Be
HCC
British
Life can be simple
Universalism (stability)
Do
LCC
SCRIPTA mode: Within scripta mode, what is the preferred communication style?
Identity:
Italian
Environment: Transactional Interactional
Value:
KILC
KISS
Strategy:
KILC: keep it long and complete
High information load
Completeness/Complexity
Writer friendly (e2e)/Power distance
Formal
The Detail
Inductive
Context explained in text
Indirect /Circular (background)
The author
(expert) Opinion
The relationship
Rhetorical skills/rich style
Authority through Status (Who we are)
Professional = Serious
Wys is only part
Low WSQ: essay style
Information is reserved (sign of power)
Behaviour: Text indicators
• Long sentences
• Coordinating conjunctions/hypertaxis
• Formal register
• Passive/Impersonal
• Nominal style
• 3rd person singular/1st person plural
• Exclusive ‘we’
Anglo
Transactional Interactional
KISS
KILC
KISS: keep it short and simple
Low information load
Clarity
Reader friendly (p2p)/ Equality
Informal
Synthetic/ The Gist
Deductive (empirical)
Relevant facts in text
Direct /Linear (cause-effect, main points)
Reader/skopos
Identifiable Facts (FYI)
The skopos /The task
Simplicity
Authority through Achievement (What we have done)
Professional = Clear
Wysiwyg
High WSQ: Bullet points, paragraphs, subtitles
Information is to be exchanged (sign of openness)
• Short sentences
• Full stops, parataxis
• Informal register
• Active/Personal
•Verbal style
• 1st person singular
• Inclusive ‘we’
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