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Research paper Format for Rai University Conference 2016
THE STUDY OF PESTLE ANALYSIS IN KERALA STATE
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AUTHOR 1
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AUTHOR 2
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AUTHOR 3
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ABSTRACT
Kerala (Malayalam) is an Indian state located on the Malabar Coast of southwest India. It was formed on 1 November 1956 by the States Reorganization
Act by combining various Malayalam-speaking regions.
The state has an area of 38,863 km2 (15,005 sq mi) and is bordered by
Karnataka to the north and north-east, Tamil Nadu to the east and south, and
the Arabian Sea to the west. Thiruvananthapuram is the state capital; other
major cities are Kochi (the financial and industrial hub) and Kozhikode.
According to a survey by economics research firm Indicus Analytics, five of
the ten most liveable cities in India are in Kerala.
KEY WORDS: Kerala, Malayalam, Leisure, Travel, National, Geographic
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Research paper Format for Rai University Conference 2016
INTRODUCTION/ HISTORY
Evidence of Kerala's early human occupation includes dolmens of the
Neolithic era, in the Marayur area.
SUBDIVISIONS
South Malabar (northern Kerala), Kochi (central Kerala), Northern
Travancore, Central Travancore (southern Kerala) and Southern Travancore
(far-south Kerala).
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(Figure 1: Population density map of Kerala graded from darkest
shading (most dense) to lightest (least dense).
(Source: https://www.google.co.in/imgres?imgurl//)
ECONOMY
The interior of a building at Technopark.Thiruvananthapuram .Techno park
accounts for nearly70% of the state's IT exports.
TABLE 1 GSDP Details
Year
Gross State Domestic Product
1980
42,860
1985
75,200
1990
140,980
1995
387,620
2000
697,920
2005
1,025,080
(Source: www.tradingeconomics.com/india/gdp)
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Billion, which is more than 15.13% of Remittance to India in 2008, the
highest among Indian States. [Refer Exhibit 1]
LANGUAGES
Languages of Kerala in 2001
Research paper Format for Rai University Conference 2016
Malayalam (96.74%)
Tamil (1.87%)
Others (1.39%)
Malayalam is Kerala's official language; Tamil is widely understood in
Kerala. Konkani, Tulu, Kannada, Hindi, Mahl and various Adivasi (tribal)
languages are also spoken by ethnic minorities, especially in the southwestern region.[Refer Exhibit 2]
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CULTURE
The culture of Kerala is composite and cosmopolitan in nature and it's an
integral part of Indian culture. It has been elaborated upon through centuries
of contact with neighbouring and
DANCE
The origin of dance and music in Kerala can be traced to the tribal art forms
and folk songs which were performed in those early days to propitiate the
local deities. With the arrival of Aryan Brahmins in Kerala (8th century CE),
who were instrumental in the development of
EQUATIONS
E
= MC2
(Equation 1: Valuation of XXX Value)
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CONCLUSION
The PESTLE analysis assists in building on the identification of key trends
and to what extent they will affect different organisations. This simple
framework which is easy to view and grasp and that is one of the many
strengths of the PESTLE framework. This tool can also help to identify the
long term drivers of change and the future business threats which in effect can
help the HR practitioners within Charles Stanley with strategic decision
making for the future for example recognise business opportunities and threats
in order to take action effectively to minimise risks. The PESTLE analysis
may be more useful when used alongside a SWOT analysis, Porter‘s five
forces and competitor analysis. This will better place CS against their
competitors when responding to these changes however this process needs to
be carried out regularly in order to review and inform managers of
opportunities and threats. The drawbacks of the PESTLE analysis are that it
can be time consuming and for effectiveness it needs to be conducted
regularly. This cannot be done alone as the best reviews require several
perspectives; also access to external sources may be costly. The findings
would be of limited use unless the results are used for planning or decision
making.
Research paper Format for Rai University Conference 2016
REFERENCES
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Aguilar F.J. (1967), Scanning the Business Environment, Macmillan.
Cadle, J., Paul, D. and Turner, P. (2010), Business Analysis
Techniques, 72 Essential Tools for Success, BCS the Chartered
Institute for IT.
Johnson, G., Whittington, R. and Schools, K. (2009), Exploring
Corporate Strategy with MyStrategyLab, Financial Times/Prentice
Hall.
Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T.
(2009), Marketing Management, Pearson Education.
McDonald, M. and Wilson, H. (2011),
Marketing Plans: How to Prepare Them, How to Use Them, 7th
Edition, John Wiley.
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Research paper Format for Rai University Conference 2016
EXHIBITS 1
Kerala is wedged between the Lakshadweep Sea and the Western Ghats.
Lying between north latitudes 8°18' and 12°48' and east longitudes 74°52' and
77°22', Kerala experiences the humid equatorial tropic climate. The state has a
coast of length 590 km (370 mi) and the width of the state varies between 11
and 121 km (22–75 miles). Geographically, Kerala can be divided into three
climatically distinct regions: the eastern highlands (rugged and cool
mountainous terrain), the central midlands (rolling hills), and the western
lowlands (coastal plains). Located at the extreme southern tip of the Indian
subcontinent, Kerala lies near the centre of the Indiantectonic plate; hence,
most of the state is subject to comparatively little seismic and volcanic
activity. Pre-Cambrian and Pleistocene geological formations compose the
bulk of Kerala’s terrain.
The eastern region of Kerala consists of high mountains, gorges and deep-cut
valleys immediately west of the Western Ghats' rain shadow. Forty-one of
Kerala’s west-flowing rivers and three of its east-flowing ones originate in
this region. The Western Ghats form a portion of the Nilgiri and Plain Hills
include such formations as Agastya Mala and Anamala.
(Summary from the various articles read)
EXHIBIT 2
Kerala’s western coastal belt is relatively flat, and is criss-crossed by a
network of interconnected brackish canals, lakes, estuaries, and rivers known as
the Kerala Backwaters. Lake Vembanad, Kerala’s largest body of water,
dominates the Backwaters; it lies between Alappuzha and Kochi and is more.
The most important of Kerala’s forty-four rivers include the Periyar (244 km),
the Bharathapuzha (209 km), the Pamba (176 km), the Chaliyar (169 km), the
Kadalundipuzha River (130 km)
(Summary from the various articles read)
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