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Lotus and Cognos Business Intelligence, a powerful combination Combining the power of business intelligence g and Lotus Juha Teljo Business Analytics Solution Executive IBM 1 Agenda Objective: Learn about possible ways of combining Business Intelligence and Lotus Technologies to help drive better and more informed decisions in your organization. organization Business Intelligence and Analytics @ Ibm Leveraging Cognos BI and Lotus Notes Using Lotus Connections and Cognos BI to transform your business culture. 2 © 2011 IBM Corporation © 2011 IBM Corporation © 2011 IBM Corporation TomTom Caught g Selling g Speed p Data to Dutch Police PcWorld 28. April 2011 5 © 2011 IBM Corporation Welcome to the Zettabyte era ! 6 © 2011 IBM Corporation Bridging the Gap Adaptive B i Business Performance Business Value Real-time Single View of the Truth Focus on Data And Reporting Data to Run the Business Information as a Competitive Differentiator Information to Enable Innovation Information in Context Basic Information Interaction Information as a Strategic Asset Flexible Information Architecture Information to Manage the Business Maturity of Information Use © 2011 IBM Corporation An Information Agenda is a proven approach for establishing value Establish an information driven strategy & objectives to enable business priorities… Accelerate information intensive projects aligned with the strategy to speed both short- and long-term returns on investment… Discover & design trusted information with unified tools and expertise to sustain competitive advantage over time… Deploy open and agile technology and leverage existing information assets for speed and flexibility… © 2011 IBM Corporation 9 © 2011 IBM Corporation IBM Business Analytics and Optimization turns Information into Insight Enterprise Content Management Business Analytics •Advanced Case Management •Content Analytics •Document Imaging and Capture •Information Lifecycle Governance Social Content •Social Management •Analytic Applications •Business Intelligence •Predictive Analytics •Financial Fi i l Performance P f Management •Governance, Risk & Compliance •Web Analytics •Text Mining / Data Mining Information Integration & Federation •Information Integration •Master Data Management •Data Warehousing •Big Data and Streams 10 Data Management Information Governance •Database Software •Database D t b Management M t Tools T l •Data Lifecycle Management •Data D t S Security it and d Privacy Pi © 2011 IBM Corporation Improve Production Capacity Reduce Buffer Inventory Optmize Staffing Mix Benchmark Benefits Human Resources Operations Reduce Portfolio Gaps Reduce Development Risk Product Development Reduce Churn Improve p o e Customer Custo e Satisfaction and Loyalty Strengthen IT Capabilities Across Business Units IT Customer Service Sales Finance Close Deals Faster Improve Customer Profitability Marketing Improve Competitive Positioning Prioritize P i iti Profitable P fit bl Product P d t Delivery D li Drive Greater Demand 11 11 Drive Growth and Profit Through Resource Allocation Comply with Confidence © 2011 IBM Corporation Operations Human Resources Product Development IT Customer Service Sales Finance Marketing 12 © 2011 IBM Corporation How are we doing? Immediate Insights to Business Performance Scorecards & Dashboards, Reports, Real-time Monitoring g • • • • • Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data 13 • Ad Hoc Query • Analysis & Data Exploration • • • • Personal exploration Compare & contrast Rotate and nest Augment with external data Trend & Statistical Analysis • Set thresholds, watch rules, and conditions • Define tasks, tasks threaded discussions, and activities What If Scenario Modeling • Model scenarios • Reorganize, reshape • Compare scenarios • Save versions Predictive Modeling • • • • Uncover patterns Apply algorithms Mine data / text Predict outcomes © 2011 IBM Corporation Why? Deeper p Analysis y of Trends & Patterns Scorecards & Dashboards, Reports, Real-time Monitoring g • • • • • Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data 14 • Ad Hoc Query • Analysis & Data Exploration • • • • Personal exploration Compare & contrast Rotate and nest Augment with external data Trend & Statistical Analysis • Set thresholds, watch rules, and conditions • Define tasks, tasks threaded discussions, and activities What If Scenario Modeling • Model scenarios • Reorganize, reshape • Compare scenarios • Save versions Predictive Modeling • • • • Uncover patterns Apply algorithms Mine data / text Predict outcomes © 2011 IBM Corporation What should we be doing? Foresight to Plan & Allocate Resources Scorecards & Dashboards, Reports, Real-time Monitoring g • • • • • Top down view Drillable reports Sort top & bottom Review then query Monitor Real time transactional data 15 • Ad Hoc Query • Analysis & Data Exploration • • • • Personal exploration Compare & contrast Rotate and nest Augment with external data Trend & Statistical Analysis • Set thresholds, watch rules, and conditions • Define tasks, tasks threaded discussions, and activities What If Scenario Modeling • Model scenarios • Reorganize, reshape • Compare scenarios • Save versions Predictive Modeling • • • • Uncover patterns Apply algorithms Mine data / text Predict outcomes © 2011 IBM Corporation I t d i Cognos Introducing C 10 B Business i I t lli Intelligence Scorecards Dashboards Reports Predictive Analysis Analysis & Exploration 16 Ad-hoc Ad hoc Query Real-Time Monitoring What-If Analysis Trend & Statistical Analysis © 2011 IBM Corporation A Unified Workspace instantly usable by everyone All Time Horizons Unified U ifi d Workspace p Progressive Interaction Built-in Collaboration 17 © 2011 IBM Corporation Available to everyone when, where and how needed Mobile Full BI interactivity including drill up/down/through Scheduled reports for immediate access to key content iPhone, iPad, BlackBerry, Windows Mobile, Symbian Disconnected BI 18 Self-contained,, interactive content Offline BI application, fun and fast Easy delivery to wide audiences © 2011 IBM Corporation IBM Cognos Collaboration Built-in Collaboration Accelerate alignment and improved decision making 19 © 2011 IBM Corporation J t as people Just l expectt from f their th i social i l networks t k “I want to connect and share things with the friends in my life.” “I want to be updated on what’s new in my f i d ’ lives.” friends’ li ” “I want to look back at old times we’ve enjoyed.” 20 They also need in their organizations “I need to easily connect with people who are relevant to the decisions I make.” “I need to better understand the perspectives of my colleagues.” ll ” “I need to easily access decision history in order to learn, reference and create best-practices.” 21 Collaborative Decision Making: g The Human Dimension in Business Performance Collaboration and Event Management Fi Find d the th right i ht people, l connectt with ith them, th share h insights, i i ht activities & BI data in one place Make decisions with BI fact based evidence and track history: why / who / what data? Easily reference decision history in order to learn from mistakes, reference best practices, and learn iteratively Annotations in cell cell, on charts or dashboards Event management providing workflow for BI applications Collaboration on dashboards or in Lotus Connections Today's g decision-making software doesn't support teaming Collaborative C ll b i Decision D i i M Making ki “the Human Dimension of Performance Management” Collaborative Decision Making 22 © 2011 IBM Corporation Social Networks connect decisions across the organization g Strategic • Few F decisions d i i made d quarterly, annually • Senior audience including CEO, COO business/financial COO, analysts • Financially Fi i ll oriented i t d • Monitored with scorecards and dashboards • Understood U d t d with ith complex l analysis and modeling Tactical • Daily, weekly, monthly decision support • Decision D i i triggers i iinclude l d escalations, reporting periods, product or release cycles, etc Mid-level level management • Mid including director, VP level • Processes understood but not formalized • Data complements expertise Operational • Driving 1000s of decisions on information now • Self service autonomy • Take action with exceptions, • Broad audience of users across alerting and collaboration operational units • Highly structured processes, 23 exceptions driving response © 2011 IBM Corporation IBM Cognos Collaboration IBM Cognos 10 BI Lotus Connections Reports Ad hoc queries Ad-hoc Analysis Dashboards 24 IBM Cognos C Collaboration Blogs Activities Wikis Profiles Files Bookmarks Communities Collect, organize, share and reuse work Build stronger relationships IBM Cognos Collaboration Solution Highlights: Link directly from Lotus Connections to a Cognos Business Insight Dashboard Single sign-on for both Business Insight Dashboards and Lotus Connections Send email notifications directly from the Lotus Connections Activity Filter Activities based on the dashboard 25 Collaboration Button Why Collaborative Decision Making Example: Customer Service Escalations Situation Hot situations are escalated for specialized investigation or to defuse friction with the account During regular review meeting, senior staff review case load to determine which ones are customer-specific, which ones warrant a product change or possibly something more unique. Pain Points People miss the meeting, change roles, and the corporate memory from previous escalations is in notebooks and email The more time zones, locations, and teams requires greater support for asynchronous communication Follow up on actions is inconsistent or untraceable Solution Single point of reference for notes, actions, links to reports and dashboards and information (Lotus Activity) Contribute specific data points points, performance metrics 26 © 2011 IBM Corporation With IBM Cognos Collaboration you can: Bring together the data Increase efficiency and effectiveness E-mails, E mails IM chats, chats documents… Use existing skills discovered through the professional f i l network t k Instill I till greater t confidence fid iin d decisions i i Easily vet decisions by experts Stimulate innovation 27 Access the experience and k knowledge l d off more stakeholders © Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. © 2011 IBM Corporation 28