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Lotus and Cognos Business
Intelligence, a powerful
combination
Combining the power of business
intelligence
g
and Lotus
Juha Teljo
Business Analytics Solution Executive
IBM
1
Agenda
Objective: Learn about possible ways of combining Business Intelligence and
Lotus Technologies to help drive better and more informed decisions in your
organization.
organization
Business Intelligence and Analytics @ Ibm
Leveraging Cognos BI and Lotus Notes
Using Lotus Connections and Cognos BI to transform your business culture.
2
© 2011 IBM Corporation
© 2011 IBM Corporation
© 2011 IBM Corporation
TomTom Caught
g Selling
g Speed
p
Data to Dutch Police
PcWorld 28. April 2011
5
© 2011 IBM Corporation
Welcome to the Zettabyte era !
6
© 2011 IBM Corporation
Bridging the Gap
Adaptive
B i
Business
Performance
Business
Value
Real-time Single
View of the Truth
Focus on Data
And Reporting
Data to Run the
Business
Information as a
Competitive
Differentiator
Information to
Enable
Innovation
Information
in Context
Basic Information
Interaction
Information as a
Strategic Asset
Flexible
Information
Architecture
Information to
Manage the
Business
Maturity of
Information Use
© 2011 IBM Corporation
An Information Agenda is a proven approach for establishing value
Establish an information driven
strategy & objectives to enable
business priorities…
Accelerate information
intensive projects aligned
with the strategy to speed
both short- and long-term
returns on investment…
Discover & design
trusted information
with unified tools and
expertise to sustain
competitive advantage
over time…
Deploy open and agile technology
and leverage existing information
assets for speed and flexibility…
© 2011 IBM Corporation
9
© 2011 IBM Corporation
IBM Business Analytics and Optimization turns Information into Insight
Enterprise
Content Management
Business Analytics
•Advanced Case
Management
•Content Analytics
•Document Imaging and
Capture
•Information Lifecycle
Governance
Social Content
•Social
Management
•Analytic Applications
•Business Intelligence
•Predictive Analytics
•Financial
Fi
i l Performance
P f
Management
•Governance, Risk &
Compliance
•Web Analytics
•Text Mining / Data Mining
Information Integration & Federation
•Information Integration
•Master Data Management
•Data Warehousing
•Big Data and Streams
10
Data Management
Information Governance
•Database Software
•Database
D t b
Management
M
t Tools
T l
•Data Lifecycle Management
•Data
D t S
Security
it and
d Privacy
Pi
© 2011 IBM Corporation
Improve Production Capacity
Reduce Buffer Inventory
Optmize Staffing Mix
Benchmark Benefits
Human
Resources
Operations
Reduce Portfolio Gaps
Reduce Development Risk
Product
Development
Reduce Churn
Improve
p o e Customer
Custo e
Satisfaction and Loyalty
Strengthen IT Capabilities
Across Business Units
IT
Customer
Service
Sales
Finance
Close Deals Faster
Improve Customer Profitability
Marketing
Improve Competitive Positioning
Prioritize
P
i iti Profitable
P fit bl Product
P d t Delivery
D li
Drive Greater Demand
11
11
Drive Growth and Profit Through
Resource Allocation
Comply with Confidence
© 2011 IBM Corporation
Operations
Human
Resources
Product
Development
IT
Customer
Service
Sales
Finance
Marketing
12
© 2011 IBM Corporation
How are we doing?
Immediate Insights to Business Performance
Scorecards &
Dashboards,
Reports, Real-time
Monitoring
g
•
•
•
•
•
Top down view
Drillable reports
Sort top & bottom
Review then query
Monitor Real time
transactional data
13
• Ad Hoc Query
• Analysis & Data
Exploration
•
•
•
•
Personal exploration
Compare & contrast
Rotate and nest
Augment with
external data
Trend & Statistical
Analysis
• Set thresholds, watch
rules, and conditions
• Define tasks,
tasks threaded
discussions, and
activities
What If Scenario
Modeling
• Model scenarios
• Reorganize,
reshape
• Compare
scenarios
• Save versions
Predictive
Modeling
•
•
•
•
Uncover patterns
Apply algorithms
Mine data / text
Predict outcomes
© 2011 IBM Corporation
Why?
Deeper
p Analysis
y
of Trends & Patterns
Scorecards &
Dashboards,
Reports, Real-time
Monitoring
g
•
•
•
•
•
Top down view
Drillable reports
Sort top & bottom
Review then query
Monitor Real time
transactional data
14
• Ad Hoc Query
• Analysis & Data
Exploration
•
•
•
•
Personal exploration
Compare & contrast
Rotate and nest
Augment with
external data
Trend & Statistical
Analysis
• Set thresholds, watch
rules, and conditions
• Define tasks,
tasks threaded
discussions, and
activities
What If Scenario
Modeling
• Model scenarios
• Reorganize,
reshape
• Compare
scenarios
• Save versions
Predictive
Modeling
•
•
•
•
Uncover patterns
Apply algorithms
Mine data / text
Predict outcomes
© 2011 IBM Corporation
What should we be doing?
Foresight to Plan & Allocate Resources
Scorecards &
Dashboards,
Reports, Real-time
Monitoring
g
•
•
•
•
•
Top down view
Drillable reports
Sort top & bottom
Review then query
Monitor Real time
transactional data
15
• Ad Hoc Query
• Analysis & Data
Exploration
•
•
•
•
Personal exploration
Compare & contrast
Rotate and nest
Augment with
external data
Trend & Statistical
Analysis
• Set thresholds, watch
rules, and conditions
• Define tasks,
tasks threaded
discussions, and
activities
What If Scenario
Modeling
• Model scenarios
• Reorganize,
reshape
• Compare
scenarios
• Save versions
Predictive
Modeling
•
•
•
•
Uncover patterns
Apply algorithms
Mine data / text
Predict outcomes
© 2011 IBM Corporation
I t d i Cognos
Introducing
C
10 B
Business
i
I t lli
Intelligence
Scorecards
Dashboards
Reports
Predictive
Analysis
Analysis
& Exploration
16
Ad-hoc
Ad
hoc
Query
Real-Time
Monitoring
What-If
Analysis
Trend &
Statistical
Analysis
© 2011 IBM Corporation
A Unified Workspace instantly usable by everyone
All Time Horizons
Unified
U
ifi d
Workspace
p
Progressive
Interaction
Built-in
Collaboration
17
© 2011 IBM Corporation
Available to everyone
when, where and how needed
Mobile



Full BI interactivity including drill up/down/through
Scheduled reports for immediate access to key content
iPhone, iPad, BlackBerry, Windows Mobile, Symbian
Disconnected BI



18
Self-contained,, interactive content
Offline BI application, fun and fast
Easy delivery to wide audiences
© 2011 IBM Corporation
IBM Cognos Collaboration
Built-in Collaboration
Accelerate alignment
and improved decision making
19
© 2011 IBM Corporation
J t as people
Just
l expectt from
f
their
th i social
i l networks
t
k
“I want to connect and share things with the
friends in my life.”
“I want to be updated on what’s new in my
f i d ’ lives.”
friends’
li
”
“I want to look back at old times we’ve enjoyed.”
20
They also need in their organizations
“I need to easily connect with people who are
relevant to the decisions I make.”
“I need to better understand the perspectives of
my colleagues.”
ll
”
“I need to easily access decision history in order to
learn, reference and create best-practices.”
21
Collaborative Decision Making:
g
The Human Dimension in Business Performance
Collaboration and Event Management
 Fi
Find
d the
th right
i ht people,
l connectt with
ith them,
th
share
h
insights,
i i ht
activities & BI data in one place
 Make decisions with BI fact based evidence and track history:
why / who / what data?
 Easily reference decision history in order to learn from
mistakes, reference best practices, and learn iteratively
 Annotations in cell
cell, on charts or dashboards
 Event management providing workflow for BI applications
 Collaboration on dashboards or in Lotus Connections
Today's
g
decision-making
software doesn't support teaming
Collaborative
C
ll b
i Decision
D i i M
Making
ki
“the Human Dimension of
Performance Management”
Collaborative
Decision Making
22
© 2011 IBM Corporation
Social Networks connect decisions across the organization
g
Strategic
• Few
F
decisions
d i i
made
d
quarterly, annually
• Senior audience including CEO,
COO business/financial
COO,
analysts
• Financially
Fi
i ll oriented
i t d
• Monitored with scorecards and
dashboards
• Understood
U d t d with
ith complex
l
analysis and modeling
Tactical
• Daily, weekly, monthly
decision support
• Decision
D i i triggers
i
iinclude
l d
escalations, reporting periods,
product or release cycles, etc
Mid-level
level management
• Mid
including director, VP level
• Processes understood but not
formalized
• Data complements expertise
Operational
• Driving 1000s of decisions on
information now
• Self service autonomy
• Take action with exceptions,
• Broad audience of users across
alerting and collaboration
operational units
• Highly structured processes,
23
exceptions driving response
© 2011 IBM Corporation
IBM Cognos Collaboration
IBM Cognos 10 BI
Lotus Connections
Reports
Ad hoc queries
Ad-hoc
Analysis
Dashboards
24
IBM Cognos
C
Collaboration
Blogs
Activities
Wikis
Profiles
Files
Bookmarks Communities
Collect, organize, share and reuse work
Build stronger relationships
IBM Cognos Collaboration
Solution Highlights:
Link directly from Lotus Connections to a
Cognos Business Insight Dashboard
Single sign-on for both Business Insight
Dashboards and Lotus Connections
Send email notifications directly from the
Lotus Connections Activity
Filter Activities based on the dashboard
25
Collaboration
Button
Why Collaborative Decision Making
Example: Customer Service Escalations
Situation
Hot situations are escalated for specialized investigation or
to defuse friction with the account
During regular review meeting, senior staff review case
load to determine which ones are customer-specific, which
ones warrant a product change or possibly something more
unique.
Pain Points
People miss the meeting, change roles, and the corporate
memory from previous escalations is in notebooks and
email
The more time zones, locations, and teams requires
greater support for asynchronous communication
Follow up on actions is inconsistent or untraceable
Solution
Single point of reference for notes, actions, links to reports
and dashboards and information (Lotus Activity)
Contribute specific data points
points, performance metrics
26
© 2011 IBM Corporation
With IBM Cognos Collaboration you can:
Bring together the data
Increase efficiency and effectiveness
E-mails,
E
mails IM chats,
chats
documents…
Use existing skills
discovered through the
professional
f
i
l network
t
k
Instill
I till greater
t confidence
fid
iin d
decisions
i i
Easily vet decisions by
experts
Stimulate innovation
27
Access the experience and
k
knowledge
l d off more
stakeholders
© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of
any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
© 2011 IBM Corporation
28