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 ADVICE TO HELP YOU ACHIEVE THE BEST SALES OUTCOME
Selling a property is a big financial transaction, so it is worth considering using an expert. Real
estate agents sell properties for a living and their wealth of experience can be invaluable.
Additionally, using an agent will help you circumvent all the various complexities involved in the
preparation necessary to sell your property, not to forget the legal protection.
Below are some great tips to help you go about the process of selling your property:
Understand Market Conditions
As a seller it is important to understand what market you are selling in as it may impact the
sale price of the property. Is the market in favour of the seller or the buyer? Market conditions
may change due to many factors such as seasonality, interest rates, employment, rises in living
cost, etc. These factors will influence demand for property.
Select an experienced and licensed agency
Selling privately may significantly reduce the number of buyers your property is exposed to as
private sale listing websites and methods rarely attract serious buyers. By selecting a reputable
and experienced agency, you are increasing your chances of selling your property quicker and at
the right price. It is also important to find out how successful they have been recently with selling
properties they have listed.
Professionally appraise your property
One of the key things you will want to establish early on in the process of selling your property is
how much your current home is worth. An estate agent, through their market knowledge and
access to national sales data, can provide you with an appraisal of your property which is a guide
of the market value. Given the agent is specialised in a local area of the market, their knowledge
and expertise will deliver a strong indication of the likely sale price for your property.
Consider the most appropriate sale method
It is important to weigh up the options in order to determine which selling method is best suited to
your property. A qualified and experienced agent can determine which method will provide you
with the best outcome (Auction, Private Sale, Expression of Interest, Tender..etc)
T +61 3 8376 6339 | F +61 3 8376 6343 | E [email protected] | veroproperty.com.au
Mezzanine Level, 350 La Trobe Street, Melbourne VIC 3000
Vero Property Pty Ltd. Licensed Estate Agents. ABN: 64 130 739 712. Director and officer in effective control: Andre Veronie
Understand the level of marketing that will be utilised
An agent will prepare and present you with a marketing strategy to generate buyer interest in your
home. It is important to understand the benefits of each marketing channel to ensure you choose
the right mix of promotion to maximise your sales price. Social media and digital marketing is a
powerful tool that can not be overlooked with the proliferation of smartphones and popularity of
social media platforms.
Maximise the price with smart renovations and the presentation of your property
Makeovers and renovations can increase the sale price of your property. In order to increase the
market value of your home, it is important to determine what areas of your home require
improvements and whether or not the increase in sales price will outweigh the investment. It is
important not to over capitalise when making improvements. The cost to renovate / improve
particular areas may not net a higher return in the sale price (over and above the investment).
Therefore it is important to discuss this with your valuer or agent before making the investment.
LET VERO SELL YOUR PROPERTY FOR THE BEST OUTCOME
We can:
• Provide a realistic appraisal of the value of your property
• Help you decide how to sell your property, whether by auction, asking price or private sale..etc
• Organise, attend and record prospective buyers at open for inspection days
• Manage enquiries about your property
• Provide access to more potential buyers via our own database of prospective and past buyers
• Handle sale negotiations on your behalf and strive to achieve the best possible result
• Advise on and coordinate the marketing of your property, including preparation of printed
material, floor plans and photography
• Prepare a professional advertising schedule designed to generate the most exposure for your
property to attract the most potential buyers
• Prepare a Contract of Sale
• Provide guidance on conveyancing, legal and financial services
• Finalise the sale through a solicitor or conveyancing specialist
Finally, prepare yourself and know exactly what is expected of you and the terms and conditions
of any agreements before you sign. In particular, make sure you understand what conditions are
in place if you want to end the agreement with your agent. Always seek legal advice to avoid any
pitfalls.
T +61 3 8376 6339 | F +61 3 8376 6343 | E [email protected] | veroproperty.com.au
Mezzanine Level, 350 La Trobe Street, Melbourne VIC 3000
Vero Property Pty Ltd. Licensed Estate Agents. ABN: 64 130 739 712. Director and officer in effective control: Andre Veronie