Download for immediate release - River Region United Way

FOR IMMEDIATE RELEASE
March 7, 2014
MEDIA CONTACT:
Mendie Nord, Marketing & Donor Relations Strategist
334.264.7318, ext. 503(w)
[email protected]
RIVER REGION UNITED WAY AND NFL PLAYERS TEAM UP FOR KIDS –
Helping kids in the River Region get active with NFL PLAY 60 Day
Montgomery, AL – As part of a continuous effort to encourage healthy living, the River Region United
Way is teaming up again with players from the National Football League for NFL PLAY 60 Day. NFL PLAY
60 is a national initiative focusing on the health and wellness of kids by encouraging them to be active
for at least 60 minutes each day.
WHAT:
WHEN:
WHERE:
WHO:
NFL PLAY 60 Day in Montgomery
8am – 1pm on Saturday, April 5, 2014
Cramton Bowl, 1022 Madison Avenue, Montgomery
Free event for 100 boys and girls ages 8-12 in the River Region
Nearly one-third of American children are overweight or obese, a condition that can lead to significant
health problems such as diabetes and heart disease. NFL PLAY 60 aims to teach children fun ways that
they can stay active and stay healthy.
On NFL PLAY 60 Day, hosted by the River Region United Way on April 5 at Cramton Bowl, current and
former NFL players will join with volunteers and community partners to lead 100 area boys and girls,
ages 8 to 12, in fitness activities and nutrition education. Activities will include football toss, run and
shoot, shuttle drill and obstacle course. Players in attendance will be:
Current NFL Players
 Tarvaris Jackson, Super Bowl XLVIII
Champion Seattle Seahawks
 Greg Jenkins, Oakland Raiders
 Saeed Lee, Atlanta Falcons
 Terren Jones, Atlanta Falcons
 Roman Harper, free agent, formerly of the
New Orleans Saints
Retired NFL Players
 Bobby Abrams, New York Giants
 Reggie Barlow, Jacksonville Jaguars,
Oakland Raiders, Tampa Bay Buccaneers
 Chris Goode, Indianapolis Colts
 Bobby Humphrey, Denver Broncos, Miami
Dolphins
 JeNo James, Miami Dolphins
 Philip Lutzenkirchen, St. Louis Rams
 Tyrone Rodgers, Seattle Seahawks
 Kendall Simmons, Pittsburg Steelers
NFL PLAY 60 Day is free, and advance registration is required. Registration ends March 21. To register,
go to www.riverregionunitedway.org/Play60.
Event sponsors include Academy Sports + Outdoors, Alabama News Network, Baptist Health, City of
Montgomery, DoubleTree by Hilton, EarthFare and The Space Walker Rentals.
For more information, go to www.RiverRegionUnitedWay.org/Play60 or call (334) 323-2575
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About River Region United Way (RRUW)
The mission of the River Region United Way is to advance the common good by uniting volunteers,
donors and community partners to improve the quality of life in the River Region. Its focus is on
education, financial stability and health, because these are the building blocks for a good quality of
life. United Way recruits and mobilizes the people and organizations from across the community who
bring the passion, expertise and resources needed to improve the lives of people in the River Region.
Through its 40+ affiliate agencies, the River Region United Way serves nearly 140,000 people in Autauga,
Elmore, Lowndes, Macon and Montgomery Counties. To Give, Advocate or Volunteer, visit
www.RiverRegionUnitedWay.org or call 334-264-7318.