Download Customer Insight for Retail Banking with Oracle Financial

Customer Insight for Retail Banking with Oracle
Financial Services Analytical Applications
Key Features & Benefits
Empower leadership to manage
and build a successful business by
enriching strategic insights around
the customer
Retail banking is facing many challenges as technology allows customers to choose from diverse
banking options, from branch banking to smart phones, and everything in between. Banks have also
extended their reach from local to national and global markets. Without the consistent customer
engagement models that were successful in the past, how can financial institutions measure and
monitor success with a whole new set of engagement models?
o
Actively plan, manage, and track
Gain a 360 View of the Customer
marketing investments with pre-
In retail banking, there are many different campaigns and activities that go into customer engagement,
from online marketing to in-branch promotional campaigns. Each of the steps in the marketing mix
has their own objectives, but also need to be evaluated throughout the entire marketing program. With
Oracle Financial Services Customer Insight for retail banking, Chief Marketing Officers finally have the
ability to gain a 360o view of the customer.
built reports, dashboards and
underlying data structures
Optimize customer communication
and service through unified
channel analytics eliminating data
silos
With this enterprise-wide view of the customer, banks now have key insights into the customer lifecycle
within the organization. Traditionally, the customer is evaluated in data silos throughout multiple
channels, but with on-demand reports and dashboards, senior management is empowered to analyze
customer engagement from beginning to end.
Drive Marketing Efficiency
Oracle Financial Services Customer Insight for retail banking helps drive marketing efficiency and
optimization through relevant communications customized to customer segments. Before engaging
customers in a campaign, marketers can now go through strategic segmentation steps to ensure they are
targeting the right customers, at the right time, through the right channels. By leveraging pre-built
cross-sell/up-sell scores along with channel and product propensity scores, the marketing department
can launch a campaign knowing the proper due diligence has been handled behind the scenes.
Gain Valuable Insight and Perspective
With the market and customer changes mentioned above, retail bank performance is getting more
difficult to measure. Senior management must track & monitor marketing profitability across the
various customer segments and channels; Oracle Financial Services Customer Insight for retail banking
allows them to do this at the most granular level within each campaign.
Customer Insight for Retail Banking with Oracle Financial Services
Oracle Financial Services
Customer Insight Related
Applications
Oracle Financial Services Retail
Performance Analytics
Oracle Financial Services Retail
Customer Analytics
Oracle Financial Services Channel
Analytics
As success is monitored, the marketing teams are able to understand customer trends and
engagement across key focus areas including sales, balances, attrition, wallet-share, spend diversity
and product cross-holding analysis. With this in-depth knowledge, the teams can now make ondemand decisions mid-campaign regarding the target customers, products and channels and adjust
the criteria where needed.
About Oracle Financial Services Analytical Applications
Oracle Financial Services Financial Crime and Compliance Management is part of the Oracle
Financial Services Analytical Applications family of solutions for the global financial services
industry.
Oracle Financial Services Analytical Applications are built upon a commonly available analytical
infrastructure consisting of a unified financial services data model, analytical computations and the
industry-leading Oracle Business Intelligence platform.
Oracle Financial Services Analytical Applications include award-winning solutions for Enterprise
Risk Management; Governance, Risk, and Compliance (GRC); Enterprise Performance
Management (EPM); and Customer Insight for financial services.
CONTACT US
For more information, please call +1.800.ORACLE1 or visit www.oracle.com
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