Download 17.6 Newspaper Advertising Costs

 17.6 Newspaper Advertising Costs Objective: Students will be able to understand how to compute the cost of advertising in a newspaper. Advertisement = Number of ∗ Rate per Cost Column Inches Column Inch The Daily News Advertising Rates (per column inch)
Daily Saturday Sunday
Open Rate No Contract
$49.50
Flight Plan 50 inches per year
38.53
Bulk Rate 100 inches per year
29.31
500 inches per year
29.04
1,000 inches per year
28.73
5,000 inches per year
26.13
10,000 inches per year
25.71
20,000 inches per year
23.74
30,000 inches per year
22.05
40,000 inches per year
20.99
50,000 inches per year
19.45
Daily: Mon-­‐Fri $50.40
39.26
29.86
29.59
29.27
26.62
26.19
24.19
22.46
21.38
19.82
$62.00
48.71
37.52
37.26
36.89
33.44
32.33
30.42
28.25
26.66
24.01
Ex: Number of column inches: 19 Annual contract per inches: 20,000 Edition: Sunday Find the advertisement cost. Advertisement Cost = 19 ∗ 30.42 = $577.98 Ex: Seafood Market does not have a contract for advertising. Thursday’s paper will carry a 14-­‐inch advertisement for the market. How much does the advertisement cost? Advertisement Cost = 14 ∗ 49.50 = $693.00 Hw #6 Pg 564 #1-­‐9