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Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
1.1
Compare how individuals and governments utilize scarce resources
(human, natural, and capital) in traditional, command, market, and mixed
economies.
1.2 Analyze a market economy in terms of economic characteristics, the roles they
play in decision making and the importance of each role (e.g., private property,
free enterprise, circular flow, competition and profit motive, and allocation of
resources via the price system).
1.4 Analyze the ways in which incentives and profits influence what is produced
and distributed in a market system
1.5 Compare how various market structures affect decisions made in a market
economy
1.3 Explain how supply and demand determine equilibrium price and quantity
produced (e.g., any market example –apples, tires, etc.).
1.6 Compare national, state and local economic activity (e.g., resources, wages, production,
employment, etc.)




Economics
Study of how _____________, firms, and nations fulfill their wants and
__________.
Why Do We Study Economics?
To solve the problem of _____________
_____________ are scarce
The Four Basic Economic Questions
_____________ will be produced?
______________ will it be produced?
How _______________ to produce?
For _________________ will it be produced?
Economic Basics
Wants
Needs
Things one ___________ but does not have Things you must have to ___________ –
to have to _______________
food, clothing, shelter
Goods
___________ products that satisfy wants
and needs
50
Services
_____________ performed to satisfy
wants and needs
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Factors of Production
Capital
Entrepreneurship
 Tools and _________________
 ___________ portion
used to make the product.
 Ideas - Business Plans
 Used to _____________ goods and
 Owner
services.
 Person takes a _________ with their
money
Labor
 __________ labor
 _________ that help produce the
product


Land
 Resources provided by __________
to help produce the product
 Includes ________ Resources

Renewable - Can be replaced

Trees, Fish

Non-Renewable – Cannot be
replaced

Fuel, Coal
Scarcity
Lack of adequate ___________ to obtain all of one’s wants or needs
_____________ always exists because our wants and needs are always greater
than the amount of _______________ (Factors of Production) we have
Limited Resources
 We never have enough resources to buy all of our wants and needs.
 Therefore, scarcity exists.
Remember, scarcity is the lack of resources to obtain ALL of our wants AND needs
Producers and Consumers
Producers
Consumers
The one who _________ the goods and The one who ___________ goods and
services
services
*Goal – to get the ___________ price
*Goal – To get the _____________
price
Incentives
 Motivate consumers to buy something!
 Producer: Has incentive to make a profit
 Consumer: Has an incentive to save money
Sales
Buy One Get One Free
51
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Salaries and Wages
Salaries
Wages
Set _____________ of money paid to a Payment to a worker by the
worker for their labor
__________ for their labor
Decision Making Model
Step One – Define the _____________
What is the problem?
Step Two – List the _________________
What options are there?
Step Three – State the _________________
What are the priorities involved in making the decision?
Step Four – Evaluate the ________________
Evaluate the options
Step Five – Make a ___________________
Cost and Decision Making
Trade Off
The act of _____________ up one thing of value for ________________
Opportunity Cost
Value of the ______________ option that is _________ when one makes a decision.
Variable Cost
Fixed Cost
Total Cost
Marginal Cost
Costs that
Costs that do
Variable cost
Cost of producing
__________
______ change
______ fixed cost
“one more _______”
Technology
Technology
Application of __________________ breakthroughs to commerce and
________________
Invention
Technology created to meet a ______________
Innovation
Something that ______________ changes and ____________ the way things are
done
Examples?
Computers
Light Bulb
Robotics
Machines used to ___________ goods and services
Automation
Machines (_____________) are used to complete the same task a _________ did
for less cost
Agribusiness
Replacement of small _____________ intensive farms with larger ___________
intensive farms
52
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Production of Goods
Productivity
The ability to turn ___________ into ____________ in a certain amount of time
How fast a product can be created using the 4 Factors of Production
Output versus Input
Input (factors of ___________________) are used to produce Output (the
_____________)
Specialization
Devotion of certain ______________ to a ____________ task
Someone who can make a product _____________ than anyone else.
Division of Labor
Act of _____________ up work into ______________ tasks performed by
different workers
Get better and better at each task
Boosts _____________________
Economic Interdependence
The outcome of ___________________ and the division of _____________
Individuals depend on others to produce many or most of the goods they need to sustain
their lives.
Mass Production
The production of _____________ quantities of goods
Factory – _____________ used to ______________ the product
Assembly Line
Henry Ford
The product moves down the _____________ and is ________________ by a
series of laborers, each of who carries out a _____________ task – specialization
Cost is __________, production is ___________
Types of Investment
Capital Investment
A business purchases _______________ in order to ____________ in their
business
Capital goods
___________ is spent to invest in capital goods such as _____________, tools,
and other equipment to increase ______________________
Human Capital
Investment in ______________ to make workers more _______________
Education and Training
Investment in your ________________ (labor)
Send them for ________________ and training to enhance their
______________
The worker becomes more __________________
53
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Types of Workers
Blue Collar Worker
____________ labor
Use ___________ skills
Burger King, McDonald’s
Carpenter
Cashier at Wal-Mart
White Collar Worker
No _________ labor
Use their __________
Doctors, Lawyers
Office Workers
Skilled Worker
Includes both ___________ collar and ____________ collar
Make more $$$
Carpenter
Doctor
Both are ____________
Unskilled Worker
_________ collar only
Make less $$$
McDonald’s worker
Cashier
Law of Diminishing Returns
As you add more __________ to production, your _____________ decreases
Adding one more worker will ___________ you more money!!
Types of Economic Systems
Traditional Economy
 Economy based on ___________ and customs
 _________ level -make just enough to survive
 Productivity is motivated by the need to ________
 Very little __________ – no computers, cell phones, farm equipment
 No opportunity to advance – keeps many in poverty
 Social status __________ from your parents
Market Economy
 Adam ________ – 1776
 Advocated a Market Economy
 Wrote Wealth of Nations
 Described laissez faire economics
 “____________ Hand”
 Unseen force that _________ the market
 Individuals pursue their own ________ interest in the market
 Laissez faire
 “leave alone” – no ____________ intervention in the economy
54
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.





Capitalism – _________ property – Factors of Production are owned by the people
FREEDOM! – ___________ owned!
_________ Motive – Producers enter the market to make $$$
Incentive for Workers to __________ – Workers produce more to make more $$$
Four Essential Economic Questions are answered by _________ and
___________ in a market economy
 Producers produce what they want
 Consumers consume what they want
Command Economy
 Karl ___________
 Advocated a Command Economy
 Wrote Communist ___________
 Describes the problems with _____________ and the market economy
 ___________ Economy
 Everyone in society is _________ (Equity)
 _________________ distributes goods and services evenly
 The government _____________ the economy
 No ____________ – products are poorly made
Four Basic Economic Questions are answered by the central government in a command
economy
Mixed Economy
 Most economic systems today are __________
 ____________ of market economy and command economy
 Production owned by ________ but guided by the ________________
 United States is a ____________ economy (mostly market with some
_____________)
China is a mixed economy (mostly command with some ____________)
US Economy is a mixed economy
 Elements of market and command
 Market: __________ own Factors of Production - ______________
 Command: Some government ______________
o Sets a _________ wage (minimum amount an employer can pay their
employee)
o __________ – workplace ___________ (hardhats, steel toe boots,
chemical safety)
o EPA – environmental __________
o CPSC – consumer __________ (unsafe products)
Barack Obama’s ________ Package
55
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
The Free Enterprise System
United States Economy
Capitalism
•US is a mixed market economy
–Driven by voluntary exchange
–______________ intervention
•_______ and ______ what you wish in
–producers are _________ to enter the
the market
_____________
•The _________ of __________
(resources) are privately owned
Consumer Sovereignty
–Consumers are _________ of the
market!!!! They _________ what gets
produced!
Profit Motive
–Producers are in business for a
__________
Keynesian Theory
•John Keynes
•Keynesian ____________ advocates an __________ economy– predominantly
private sector, but with a role for _______________ intervention during recessions –
“_________ spending”
•Fiscal policy – how the government _____________ its citizens and the government
decides to ____________ money
Disadvantages of the Free Enterprise System
•Offers less ____________ to citizens
–If you open a business, you could lose money!
•Does not guarantee _________ employment
–Not everyone will have a __________
•Fails to produce ____________
–Not all citizens are equal
Competition
–Struggle among producers to ____________ to make the most ___________
–Lowers ___________
–Increases ____________ of products
Government’s Role in the Economy
Patent
–_________ rights to an _____________ or innovation
Copyright
–Legal rights to ___________ work
Monopoly
•Market structure under which there is only _______ producer of a given good or
service
–No adequate substitutes
–NO ____________
56
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
•Lower ____________ products – no one to compete with
–Monopolies are allowed to dictate __________
•Higher prices
Anti-Trust Laws
–Laws passed that ____________ monopolies / trusts
–Why?
•To ensure ______________
Microsoft Anti-Trust Case
–1998 – US Justice Department and 20 US states filed suit against ______________
–many _______________ companies were upset and felt that they violated free
market competition.
–Microsoft ordered to break into __________ parts
•Microsoft ___________ and the case was settled out of _____________
Circular Flow of Economic Activity
Economic Interdependence
•Households, ______________, and government must have each other to
___________
Major Players
Households
•(Individuals)
–Labor – they go to work
–Consumer – they purchase stuff
Businesses
•(Firms)
–___________ – they make stuff
–They pay people for their __________
Government
–Pay people for their ____________
–Pay ___________ for goods
–Provides “other” stuff not _____________ by producers
--Police protection
Factors Market
•Where the factors of _______________ are _____________
–__________ goods
–Labor
–Land
Product Market
•Where ______________ goods are sold
57
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Supply and Demand
Supply
•How much of a certain good is ___________ to consumers
•Law of Supply – Producers will only __________ a good or service that will make them a profit.
Demand
•How much consumers’ _______ the good
•Law of Demand: Consumers will only ________ (buy) a product if they _______ it or ________ it
AND it is at an affordable price.
Equilibrium Price
•The point at which supply and demand __________ and the price is said to be ________________.
Surplus
•When demand is _______________ than supply.
•There is a _____________ of goods and _________ consumer demand to ___________ them.
–Example – Wal-Mart Clearance – Christmas Stores after December 26
Shortage
•When supply is _____________ than demand
•There are not enough ___________ to fulfill consumer __________________.
–Example: Oil
Affects gas prices
Price

The amount of money expected, required, or given in payment for something.
Quantity

An exact amount or number
58
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
Influences on Supply and Demand
Substitute Goods
–Goods that can be used in place of other goods
•Example: Chicken and beef
•Coke and Pepsi
Complementary Goods
–Goods that work together to fulfill a certain need
•Example: DVD, DVD Player
Shortage
•When supply is _____________ than demand
•There are not enough ___________ to fulfill consumer __________________.
–Example: Oil
Affects gas prices
Surplus
•When demand is _______________ than supply.
•There is a _____________ of goods and _________ consumer demand to ___________ them.
–Example – Wal-Mart Clearance – Christmas Stores After December 26
Pricing
Shortage
Surplus
= _______________ price
= ________________ price
Consumer Tastes
•What consumers prefer affects what they buy
–Name brand clothing
–Popular cars
–Name brand shoes
Competitive Markets and Pricing
Buyers
–Consumers
–Make decisions about what goods and services to _____________
Influence supply through ________________
Sellers
–Producers
–Make decisions about what goods and services to offer based on _____________
–In ______________ with other producers in the ________________
Economic Indicators
GDP
Per Capita GDP
GDP based on ________________
• Gross ____________ Product
– Total _________ of all
goods and services produced
in an _____________
Standard of Living
• Measured by a nation’s
_________________
• Standard in which citizens
______________
• Access to _________________,
infrastructure, etc
59
Consumer Price Index (CPI)
• Consumer Price Index
– _____________ the amount of
goods and services
_______________ by
consumers
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
The Business Cycle
Expansion
• The steady ride up
• Economy is ____________________
• Real _____________ is increasing
• Businesses are _______________
• Economy is ____________________
• Something happens to jump start the economy
– Example: WWII
***Recovery***
Contraction
• Economy coming down
• Real gdp is ________________________
• What goes up must come down
– Fall in _________________
– Rising _______________ rates
– Declining ________________
– Slowdown in capital _______________
– Demand slows
– Hiring stops - _______________ is high
– _________________
• If a _________________ (economy going down) lasts for 6-8 months, the economy
experiences a ______________
Peak
• Top of the hill
• Has prosperity
– _____________ is high
– ______________ is low
– _____________ increase
– Must come down
***Prosperity***
Trough
• Low point in the business cycle
– ______________ unemployment
60
Unit 5 – Economics
Microeconomics: Decision Making
Understand economies, markets and the role economic factors play in making economic decisions.
______________ economic production
Falling ________________ prices
If the trough lasts a long time, the economy experiences a ___________________.
–
–
–
Recession
 If a ____________________ lasts for 6-8 months then the economy experiences a
________________.
–
Balance of Trade
Exports
Goods ________________ a
nation to be
______________ to another
nation
Favorable Balance of Trade
Export _____________ than you import
TRADE ____________________
–
–
–
–
–
Imports
Goods ___________ a nation
from a ______________
nation to be sold
Unfavorable Balance of Trade
Import _______________ than you
export
TRADE _________________
US National Debt
National Debt
how much _____________ the
_________________ owes
–
Deficit Spending
the government spends
_________________ money
(revenue/income) than it takes in
In the RED
Also called a budget
_________________
–
–
–
Favorable Balance of Trade
Unfavorable Balance of Trade
$100
$80
$60
61
2009
2008
2006
2007
2004
2005
2003
2001
2002
1999
Imports
2000
2008
2009
2006
2007
2004
2005
2002
2003
2000
2001
1998
1999
1996
1997
1994
$0
1995
$20
Exports
1997
Exports
Profit
1998
$40
Imports
$40
$20
$0
-$20
-$40
-$60
-$80
1996
Profit
in billions
in billions
$60
1994
$80
1995
$100