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Bradford District Manifesto for the 1001 Critical Days: The Importance of the Conception to Age Two Period. FINAL DRAFT Securing a successful future for Bradford District depends on securing a successful future for our children. We want to make sure every child can reach their full potential regardless of where they live, cultural background or financial circumstance. This means offering the right help at the right time to ensure they are happy, healthy and achieving throughout their lives. We share the vision published in the cross-party 1001 Critical Days Manifesto: “A radical change is required to our approach to the 1001 Critical Days. Our goal is for every baby to receive sensitive, appropriate and responsive care from their main caregivers in the first years of life. Parents need to feel confident that they are raising their children in a loving and supportive environment. A holistic approach to all ante, peri (around 20th week of pregnancy to around the 28th day of life) and postnatal services would enable seamless access for all families. This includes Midwives, Health Visitors, GPs, and Children’s Centres, and services should engage with families as soon as possible – ideally during pregnancy. The contacts that all parents have with services before and after the birth of their child, provides a unique opportunity to work with them at a stage which is so vitally important to the development of children.” See: http://www.1001criticaldays.co.uk/ This Manifesto underpins Bradford’s Education Covenant: “We believe that every child in the Bradford District should have the chance to realise their full potential and that working together with determination, purpose and ambition we can achieve this.” Specifically: All mothers and fathers will have access to antenatal or perinatal classes which address both the physical and emotional aspects of parenthood, and the baby’s well-being and healthy social and emotional development. All parents, grandparents, carers and children will have access to quality, safe play opportunities which support well-being and healthy social, emotional and physical development. All children and families will have a comprehensive assessment of their needs completed by an identified Lead Professional and the Lead Professional will co-ordinate a plan of care to ensure that, as far as possible within resource boundaries, any identified needs are met. Every child will have a documented action plan which identifies their plan of care. All professionals/services working with children and families will communicate effectively and share information appropriately to ensure that the services provided are as co-ordinated, productive and efficient as possible. Families who are experiencing difficulties, and in particular vulnerable families, will have access to evidence-based services which promote parentinfant interaction. A range of services will be in place in every local area to ensure that parents who are at risk or suffering from mental health problems are given appropriate support at the earliest opportunity. This includes specialist parent and infant mental health champion health visitors trained in this area, to improve identification and support for families who need it most. Every woman with a history of past or present serious mental illness should have access to specialist support in relation to mother-infant interaction as required, in accordance with NICE guidelines. The People Can campaign will encourage and promote volunteering opportunities for people to get involved in activities which support the important conception to age 2 period. Local commissioning and decision making boards will consider the social and emotional health needs of babies, and include information about this in their Joint Strategic Needs Assessment and Local Health and Well-being Strategy. Underpinning this will be a cost-benefit analysis to capture the full extent of the costs to society that can be avoided through effective investment in the first 1001 days. Each children centre cluster area will have a comprehensive assessment of needs available to enable effective planning and co-ordination of service delivery between partner organisations. Maternity services, health visitors, Early Year Providers, Early Help Panels, Social Care, Adult Mental Health services and Children’s Centres will work closely together to share vital data, ensuring those who need additional support receive appropriate, timely, and culturally sensitive help. Childminders, nurseries and pre-schools caring for under 2’s will implement the Early Years Foundation Stage which includes a strong focus on the attachment needs of babies and infants. OFSTED inspection arrangements are in place to ensure effective delivery of high quality provision. The Local Authority will continue to reinforce the importance of all children attending Good and Outstanding provision by removing funding for two year old early education places from settings which are judged by Ofsted as Inadequate and restricting funding where provision Requires Improvement. Children’s Centres will continue to provide universal services for all families, but with a focus on those families with the highest level of need. Outreach and volunteer services will be recognised as potentially providing the greatest success in reaching the most vulnerable and isolated families. The health and early years workforce will have access to high quality, evidence-based training in: - infant mental health and attachment in order for practitioners to understand parent-infant relationships and the services required when difficulties arise. - supporting families to develop a healthier lifestyle - Early Help and Signs of Safety Health and early years professionals will encourage parents to: - Read, share stories and talk to their children as an effective and straightforward way of strengthening early attachment and language development. - adopt a healthier lifestyle, preventing obesity and encouraging children to be active from an early age - Be aware of self-care, managing minor illness and accessing appropriate care when necessary - Improve oral and dental health from an early age - Positively parent their children to promote infant mental health, secure attachment, build self-esteem and improve resilience Adopted by Children’s Trust Board October 2016, to be reviewed annually.