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Okkyung Choi, Kangseok Kim, Duksang Wang, Hongjin Yeh and Manpyo Hong Received 05 Jan 2011; Accepted 07 Feb 2012 • • • • • • • Introduction Related Work Social Network Formal Model Personalized Mobile Information Retrieval System Implementation Results Experimental Results and Analysis Conclusions 2 • Social Network – Nodes、Links • Analyze characteristics , then Develop – Accurate • Efficient personalized information – SNS records、prioritized、correct & promote • Semantic web → Semantic Retrieval 3 4 • Personalization methods – Rule‐based & content‐based system – Social tagging system – Based ontology to score • Social network model – Fuzzy theory – Granular computing 5 • Problem & Solution – Milk 、Apple • Structural Modeling – Node、Link 6 7 8 9 10 11 • Personalization – Preferences of users & Relevance to context • Prevalence of The Internet – More reliable & Logical data • Utilizing Data Stored in NFC – Fast & Accurate • Future Research – Screen interface : Need in detail – More detailed division – Design a methodology : Examine inefficiently、More exact system • SNS + NFC Smartphone – Payments by touching a NFC tag 12 • Personalized Android + GoogleMapAPI • Build a Registry to Store private preference • By Score it to Upgrade it 13 Thank you for listening 14