Download Chapter 9 Linear Programming Applications in Marketing, Finance

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
Transcript 
Chapter 9
Linear Programming Applications in
Marketing, Finance, and Operations
Management
Learning Objectives
1.
Learn about applications of linear programming that have been encountered in practice.
2.
Develop an appreciation for the diversity of problems that can be modeled as linear programs.
3.
Obtain practice and experience in formulating realistic linear programming models.
4.
Understand linear programming applications such as:
media selection
portfolio selection
financial mix strategy
production scheduling
work force assignments
blending problems
Note
The application problems of Chapter 9 have been designed to give the student an understanding and
appreciation of the broad range of problems that can be approached by linear programming. While the
problems are indicative of the many linear programming applications, they have been kept relatively small in
order to ease the student's formulation and solution effort. Each problem will give the student an opportunity
to practice formulating an approximate linear programming model. However, the solution and the
interpretation of the solution will require the use of a software package such as Microsoft Excel's Solver or
LINDO.
Related documents