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LOTTERY EDITION Data Sheet FOCALPOINT CMS LOTTERY EDITION User Benefits: The public, media, and individuals throughout the world have access to winning numbers and other lottery information through an easy-to-use website with lottery specific applications. Taxpayer Benefits: Citizens are able to get information from the lottery website at their own leisure. Using the website along with the online applications, the lottery is able to deliver information to the public outside of standard business hours. By promoting self-service, the lottery is able to serve the public without the administrative costs of handling these tasks. Lottery Benefits: Your lottery will benefit from releasing information to the public through the easy-to-use content management system. By providing information on the website, lottery staff can direct users to their website rather than spending valuable time on the phone. The lottery site will provide the ability to service a wider variety of constituents 24 hours a day, 7 days a week, 365 days a year, to increase lottery knowledge. A website solution geared towards LOTTERY. FOCALPOINT Lottery Edition (LE) provides both a powerful web content management system and Lottery specific online applications. Today’s lottery corporations are seeing themselves faced with an increasing complexity of technology processes; FOCALPOINT LE is designed to reduce technical staff dependency and return website content and promotional display to the departments in which they are specialized. Lottery companies now have a tool to implement a fast, market oriented external message to a wider variety of constituents. FOCALPOINT LE includes online applications to display winning numbers, past winning numbers, keno draws, games promotion, gaming information, marketing research and targeted messaging, winners section, Players Club secured area, online contests, Lottery News, Sports Bet Calculators, online game subscriptions, and much more. Key Features The aesthetics of an Internet site play a major role in making customers feel comfortable and confident about purchasing Lottery products. With the millions of Web sites on the Internet, it is important to convey a message of professionalism while keeping the website a 'fun place' to visit from which consumers will want to visit longer and more often. Online Content Management Using FOCALPOINT's extremely userfriendly page editor, your staff will be able to easily and quickly create, maintain, and manage website content. The editor works in a very similar way to Microsoft Word; therefore, very little training is required. FOCALPOINT CMS LOTTERY EDITION Winning Results Management Tool The number one reason people will first visit your site is to find winning numbers from the various games. Winning results need to be easy to find and up to date. The Winning Results Management Tool provides this by connecting to back-end games systems and standardized feeds to retrieve verified information 'real time'. This tool also allows for archived winning results. By archiving the winning results online, Lottery can lower administrative costs by reducing the number of consumer call-ins for winning numbers from past draws. Games Promotion and Management Tools Fresh website content encourages return customers. The FOCALPOINT LE built website provides the ability to promote new products and provide existing gaming information. Players Club (VIP Members) Management Tool This feature allows users to register online for emailed Jackpot alerts, online contests, online messages, and other services that your VIP members deserve. Marketing Management Tool FOCALPOINT LE provides the Lottery administrators with access to marketing research information. Each online registrant provides the required information as determined by the Lottery. The Online Forms module allows Lottery staff to create questions to be added dynamically to the website registration without the need for HTML coding. Lottery staff has the ability to perform advanced member searches within the Player Advanced Search module. Once a targeted search has been performed, the search results can be added to a filter or group for targeting email or online messaging campaigns. Subscription Management Tool CONTACT US TODAY Learn more about FOCALPOINT LE and to request a demonstration. Visit us online at www.greenridge.ca or call us toll free at 1-877-435-7473 This feature allows users to sign up for lottery game playing subscriptions. The module also includes an administrative back end for Lottery staff to run reports on new, modified, and change of address subscriptions. And so much more… CONTACT US To learn more about FOCALPOINT LE, please contact us at Greenridge. We are happy to set up an online demonstration or talk to you about your organization’s specific needs.