Download Introduction to Marketing, Grade 11, College Preparation, BMI3C

Introduction to Marketing
Grade 11, College Preparation
BMI3C
Course Description
This course introduces the fundamental concepts of marketing, with an emphasis
on in-depth analysis of the influence of changes in the economy and global
marketplace, trends and issues, and the impact of technology. Students analyse
the buying patterns of various consumers, and the effect of marketing strategies,
and engage in marketing research. Students also develop and present a
marketing plan for a specific product.
Units and Topics of Study
Marketing Fundamentals
• goods and services
• supply and demand
• consumers and competition
• marketing research
• marketing strategies
Trends in Marketing
• new information technologies and
consumer trends
• environmental, ethical, social, and
legal issues
• global marketplace
• career pathways in marketing
The Marketing Mix (The 4 P’s)
• product development
• pricing
• distribution strategies and logistics
(place)
• promotion
Evaluation
Term Work 70%
Knowledge and Understanding
Communication
Thinking & Inquiry
Application
25%
25%
20%
30%
Final Evaluation 30%
Marketing Plan
Final Exam
10%
20%
The Marketing Plan
• developing and analyzing a marketing
plan
Textbook
The World of Marketing: A Canadian Perspective, Nelson.
Mark penalties for overdue tasks will be deducted as follows:
 5% of the assigned mark will be deducted for each day, to a maximum of 5
days OR until the return of the assignment (whichever comes first), with a
mark of zero after that time, a weekend counts as two days.
 Missed oral presentations will result in a mark of zero unless circumstances
permit.
 Missed tests will result in a mark of zero unless there is parental
communication regarding the missed test. In this case, the test will be written
upon return to class.
 Plagiarized work will be given a mark of zero and parents will be notified.
Other Responsibilities
Regular and punctual attendance is required for academic success. Students
who do not meet the 110 hours of class instruction/credit risk losing the credit.
Cell phones, MP3 players, I pods, etc, are not permitted in the classroom and
will be retained until the end of the period if found in a student’s possession.
Marketing is more than just advertising, and identifying what the customer wants;
marketing encompasses a range of business activities, including purchasing,
selling, distribution, customer service, marketing research, and promotion, as
well as advertising. In the language of marketing, the term product includes
goods, services, and events. The information age, informed consumers, and the
global marketplace have changed the tactics and strategies employed by today’s
diverse types of business, both for-profit and non-profit. Students will examine
how branding, product positioning, and target marketing form part of a business’s
dynamic marketing plan. In addition, students will identify the potential for
employment in the complex world of marketing.