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Market Structure
Firm Behavior and the
Role of Government
Overview of Topic
Government intervention
Antitrust
Regulation of entry, prices, investment, quality
Patents, copyright, trademarks
Market structure:
Perfect competition
Monopolistic competition
Noncooperative oligopoly
Cooperative Oligopoly
Monopoly
Firm Behavior:
Pricing strategies:
Price taker
Price maker
Price discrimination
Predatory pricing
Two-part tariffs
Time-of day/volume discounts
Non-price strategies:
Product differentiation
Marketing/advertising/branding
Vertical integration
Entry-deterrent strategies
Lobbying
Research & development
Mergers and acquisitions
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