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DE–7296
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
MANAGEMENT CONCEPTS
(2005 and 2006 onwards)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the important functions of management.
2. Write a short note on F.W.Taylor and scientific Management.
3. What are the objectives of planning?
4. Enumerate the fundamental steps involved in the organizing process.
5. Explain the major steps of the staffing process.
6. Enumerate the requirements of a good control system.
7. Define the term strategy. What is its significance?
8. What is meant by Total Quality Management?
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What is management? What are its outstanding characteristics?
10. ‘Planning is the essence of management’ - Elucidate.
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Ws 3
11. What are the major principles of organization? Give a brief account of some of
the most important principles out of these.
12. Define Leadership and explain the characteristics of a successful leader.
13. Explain the salient features of line and staff organization.
14. Define coordination. Explain the importance of coordination.
15. Explain the process of Bench marking.
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DE–7297
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DISTANCE EDUCATION
M.Com.(Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
BASICS OF MARKETING
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE of the following.
All questions carry equal marks.
1. Bring out the importance of Marketing.
2. Explain the term marketing mix.
3. What is market segmentation? What are its significance?
4. What do you mean by Targeting and positioning?
5. Describe the term marketing strategies.
6. Explain Break-even-point analysis.
7. What are the internal and external variables connected to pricing decisions?
8. Explain the rights of consumers.
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
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Ws 3
9. Examine the different functions of marketing.
10. Discuss the various concepts of marketing with suitable examples.
Ws 3
11. What are the various types of marketing environment?
12. Explain various methods of pricing.
13. How are the consumers exploited? And what are the acts to protect them in
India?
14. Explain the various approaches to the study of marketing.
15. What are the bases for market segmentation?
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DE–7298
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
SALES AND DISTRIBUTION MANAGEMENT
(2005 & 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE of the following.
All questions carry equal marks.
1. Briefly describe the personal selling process.
2. Explain the procedure involved in the selection of salesmen.
3. Discuss the different types of channel of distribution.
4. Explain the various types of the warehouse.
5. Discuss the merits of Air transport.
6. Discuss the benefits of cold storage.
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7. Explain the essential elements of a good remuneration plan.
8. What is the importance of sales forecasting?
Ws 3
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What are the qualities of a successful salesmen?
10. What is the necessity of training salesmen? Explain different methods of
training.
11. Discuss the factors coverning the choice of a particular channel.
12. Bring out the significance of warehousing in marketing and state the advantages
of bonded warehousing.
13. Point out different modes of transport.
disadvantages of railway transport.
Explain
the advantages
and
14. Discuss the methods of remunerating salesmen with its merits and demerits.
15. What do you mean by sales forecasting? What are the methods used in sales
forecasting?
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DE–7299
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
PROMOTIONAL MANAGEMENT
(2005 and 2006 batch onwards)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
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All questions carry equal marks.
1. State the various objectives of promotion.
Ws 3
2. Explain the various decision process.
3. Define Advertising. Discuss the objectives of advertising.
4. Discuss the problems of advertising in India.
5. Distinguish between Marketing and Selling.
6. What do you understand by Direct Marketing?
7. What are the various types of publics?
8. What are the scope of social responsibility?
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the social influence on consumer decisions.
10. Discuss the essential features of sound advertising policy.
11. ‘‘Money spent on advertisement is wasteful’’. Do you agree? Give reasons.
12. Describe the methods of developing Media mix and Media schedule.
13. Critically examine the various techniques used in Direct Marketing.
14. Discuss the various promotional programme evaluation process.
15. Explain the Ethics in Promotion.
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DE–7300
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
CONSUMER BEHAVIOUR AND MARKETING RESEARCH
(2005 and 2006 Batch)
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Time : Three hours
Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Ws 3
Answer any FIVE questions.
All questions carry equal marks.
1. What is Personality?
2. What is Perception?
3. What are Attitudes?
4. Explain Product Innovation.
5. Explain Post Purchase Behaviour.
6. Define Marketing Research.
7. Differentiate Primary and Secondary Data.
8. What is Motivational Research?
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain Cognitive Learning Theories.
10. Discuss in detail Life style marketing.
11. Explain the Major Models in Consumer Behaviour.
12. Highlight the Nature and Scope of Marketing Research. What are its
Limitations?
13. What do you understand by the term Research Design? What are its importance?
What are the different types of Research Design?
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14. Highlight the key factors, which are to be kept in mind while writing a Research
Report.
Ws 3
15. Why Research is going on, increasing significance in the field of New Product
Development? Explain.
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DE–7301
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
PRODUCT MANAGEMENT
(2005 and 2006 batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions of the following.
All questions carry equal marks.
1. How can you classify a product?
2. Explain the concept of Product Modification.
3. What is the need for New Product Development?
4. How can you classify a New Product?
5. Explain Feasibility Testing.
6. What is 7s Frame Work?
7. Explain Brand Image.
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8. What are the different types of Packages?
SECTION B — (4 × 15 = 60 marks)
Ws 3
Answer any FOUR questions of the following.
All questions carry equal marks.
9. Explain the factors involved in Product Mix Decision.
10. What is a New Product? What are the risks and uncertainity involved in the New
Product Development?
11. Explain briefly the New Product Development Process.
12. Define Brand, Branding and Brand Name. What are the factors to be considered
in the selection of a Brand Name?
13. What is Brand Positioning? Explain Brand Positioning strategies.
14. What is Product Research? Explain the importance of Product Research.
15. Describe the Future trends in Product Management.
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DE–7302
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
INDUSTRIAL AND SERVICES MARKETING
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions of the following.
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All questions carry equal marks.
1. Explain Industrial Marketing system.
Ws 3
2. What are characteristics of Industrial Buyer Behaviour?
3. Briefly explain the Industrial Products Promotions.
4. Differentiate Goods and Services.
5. What is Services Intangible?
6. What do you understand by ‘‘Value Delivery’’?
7. How is Service quality influenced by people?
8. What do you mean by ‘‘Social Marketing’’?
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions of the following.
All questions carry equal marks.
9. Explain the need and scope of Industrial Marketing.
10. What is Public Relations? Explain the role of Public Relations in Industrial
Marketing.
11. How are Services classified? Elaborate.
12. Describe the characteristics of Services and Service Operation.
13. Explain the role of Service sector in Indian Economy.
14. Discuss the Formulation of Marketing Mix for Bank Services.
15. How can the various gaps of Service qualities be closed?
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DE–7303
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DISTANCE EDUCATION
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DE–7296
M.Com.(Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
STRATEGIC MARKETING MANAGEMENT
Ws 3
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain recent trends in strategic marketing.
2. Critically
evaluate
re-engineering.
the
concept
of
business
process
3. Explain strategic business unit (SBU).
4. Explain the steps for competitor analysis.
5. Explain market dilution.
6. What are the disadvantages of product repositioning?
7. Explain the direct marketing strategies.
8. What is network marketing? Explain its customer oriented benefits.
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the various methods of performance analysis of organisation.
10. Explain BCG matrix with current examples
11. Explain the features and uses of computer packages used in strategic marketing.
12. Briefly explain the various dimensions of product strategies.
13. Draw a different distribution channel for sale of computer accessories.
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14. Discuss the challenges for Indian agricultural product market.
15. Discus the role of MNC’s in the Global market. Also discuss the global challenge
Ws 3
for Indian companies.
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DE–7304
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
INTERNATIONAL TRADE AND MARKETING
(2005 and 2006 Batches)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define the term ‘‘Balance of Payments’’.
2. Explain the importance of International Marketing.
3. Give a brief note on the important procedures for importing goods.
4. Bring out the salient features of International Marketing.
5. How a firm could enter in to the International Marketing? Explain.
6. Discuss the efforts made by the Indian Government in the promotion of export
trade.
7. Explain the recent trends in International Marketing.
8. Explain the International product life cycle.
PART B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
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9. Explain the contribution of International economic institutions for the promotion
of International Trade.
Ws 3
10. Critically examine the term ‘‘Balance of Trade’’ and explain the scope and
importance of balance of payment.
11. Briefly explain the important aspects of pricing objectives in International
Marketing.
12. Enumerate the various steps needed in developing a new product for
International Marketing.
13. Explain the export and import policy in International Marketing.
14. What is advertising? Discuss the impact of advertising on International
Marketing.
15. Explain the role of ECGC and EXIM bank in International Marketing.
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DE-7305
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION,
DECEMBER 2009.
RURAL MARKETING
(2005 & 2006 batches)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Elucidate the profile of the rural market and its implications for the marketing
professional.
2. How do the urban and rural consumers differ in their behaviour?
3. Elaborate upon the new product development process from the perspective of
rural markets of India.
4. Clearly explain various problems in rural marketing.
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5. Explain the role of marketing information in rural marketing.
6. Write the objectives and advantages of co-operative marketing.
Ws 3
7. ‘‘Personal selling and its growing importance in rural markets’’-Explain.
8. Discuss cotton and textile marketing.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Sketch the evolution of rural marketing.
10. Compare and contrast rural and urban markets.
11. Explain the concept and significance of marketing information system.
12. ‘‘Marketing approaches vary with degree of segmentation’’. Elaborate with
examples.
13. Explain the role of government in pricing for rural markets.
14. Explain the functions of central and state ware housing corporations.
15. Discuss Tabacco and tabacco product marketing.
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