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Course Name: Business Intelligence
Year
: 2009
Business Intelligence Pathway Method
5th Meeting
Source of this Material
(1).
Williams, Steve & Williams, Nancy (2007). The Profit
Impact of Business Intelligence. Chapter 4
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The BI Pathway Overview
Figure 5-1
A company’s ability to leverage
BI to increase profits depends on
three things: the ability of the
company to align and govern a
BI program, the ability of IT to
perform technically, and the
ability of the business to change
in order to leverage BI within
core processes that have a profit
impact. This concept is shown
graphically in Figure 5-1.
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The BI Pathway Overview (cont…)
Figure 5-2
• Unique Characteristics of the BI
Pathway Method
The BI pathway method is an iterative, full
life-cycle method consisting of three phases,
each with specific purposes and
deliverables. The three phases are the
architecture phase, the implementation
phase, the operations and continuous
improvement phase (Figure 5-2).
• Organizational Tailoring of The BI
Pathway Method
The BI pathway can be adapted to work with
other organizational development
approaches, as long as such methodologies
are adapted to the need for business-driven
analytical, architectural, and business
process re-engineering activities that
provide the distinct BI pathway advantage.
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The Architecture Phase of the BI Pathway Method
•
The Case for Investing an Architectures Phase
When funding a BI initiative, the goal is to leverage information assets to support
informed decisions that lead to actions that improve business performance.
Architectures phase activities are critical to achieving this goal.
•
BI Pathway Architectures Phase Overview: Aligning the BI Program to
Deliver ROI
The architectures phase of the BI Pathway focuses on creating an orderly alignment
among the following:
 The Business Strategic Context  The BI Opportunity Portfolio
 The Business Architecture
 BI Requirements: Data, Analysis, Decisions
 The BI Scope
 The BI Architecture
 The BI Capabilities/Users
 The State of BI Readiness
 The BI Architectural Contexts
 Business Process Re-Engineering Models
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The Architecture Phase of the BI Pathway Method
(cont…)
Figure 5-3
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The Architecture Phase of the BI Pathway Method
(cont…)
•
Setting the Architectural Foundation for BI Project Success
The BI Pathway implementation phase consists of design, development, and
implementation activities that create a BI project asset. The BI program architectural
decisions that are made during this effort are documented in the BI program charter
deliverable mentioned in the earlier BI architecture discussion. This architectural
foundation is composed of four distinct but closely related architectures:
 Governance Architecture: Data ownership and stewardship, data and
technical architecture, technical standards, meta-data management, operational
support.
 Data Architecture: Data intake, Data integration, data distribution, Data access,
data delivery,
 Technical Architecture & Operational Architecture: a mixed-use BI technical
environment, a dedicated BI technical environment
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The Architecture Phase of the BI Pathway Method
(cont…)
Figure 5-4 Architecture to deliver data for increase profits
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Figure 5-5 Basic data architecture in the BI Pathway
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The Implementation Phase of the BI Pathway Method
Figure 5-6
During the architecture
phase, we created the BI
opportunity map, which is a
tool to help prioritize BI
projects.
Figure 5-6, BI projects
sequentially flow from the
BI opportunity map into the
implementation phase for
development and
deployment.
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The Implementation Phase of the BI Pathway Method
(cont…)
Figure 5-7, shown the
basic flow from
requirement through the
implementation phase
activities.
The implementation phase
consists of an integrated
series of activities that
produce specific
deliverables that feed or
complement subsequent
activities and deliverables.
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Figure 5-7
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The Implementation Phase of the BI Pathway Method
(cont…)
The result of the detailed requirements and re-engineered business process
analysis get translated into the data and data relationships needed to satisfy
the requirements. This is input needed to create the logical data mart model.
• Logical Data Mart Modeling
These models use standard logical data modeling notation and are “translated” by the
data modelers to the business audience to ensure that there is a common
understanding of what will and won’t be contained within the BI application. The result
of the logical data mart model review becomes input into designing the data mart
prototype.
 The importance of Data Mart Prototyping
 Financial Institution Cash Management Business Intelligence Prototype
 The Challenge of Data Sources
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The Implementation Phase of the BI Pathway Method
(cont…)
• Technical Development
Work
Figure 5-8
There are a variety of technical
steps needed to complete the
design and development of the
database and ETL processes that
make up much of technical
“plumbing” that support the BI
application. Figure 5-8, shown the
connection about deploying reengineering Business Process.
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The Operations and Continuous Improvement Phase
of the BI Pathway Method
There are two distinct components in the operations and continuous
improvement phase.
• The first consists of improvements in the BI application and how it is used
within the targeted business process.
• The second consists of improvements in the IT production processes used
to acquire, move, and store the underlying data that supports the BI application
The operations and continuous improvement phase also deals with
improvements to the BI application and its usage within the target business
process.
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“The key question is whether a firm’s investment in information technology is in harmony with its
strategic objectives… and thus building the capabilities necessary to deliver business value. This state
of harmony is referred to as ‘alignment.’ It is complex, multi-faceted, and never completely achieved.”
-Peter Weill and Marianne Broadbent, Leveraging the New Infrastructure, 1998
End of Slide
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