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Promotion guideline AIC3632 / 3634 PFM mode Step Up converter with True Shut Down Victor Wu 2014/07 Marketing Department Agenda Highlights Target Application Competition Features Selling Strategy Product Status Highlights AIC3632 / 3634 Features – – – – – – – True shut down Over voltage protection Soft-start function to prevent inrush current Under voltage lockout Adjustable output voltage up to 24V(AIC3634) Short circuit protection Low shut down supply current True Shut down function concept High Low Target Application Major Applications – – – – – LCD Bias LCM Cordless Phone Portable consumer device Handy terminals Competition AIC3632 VS. AIC3634 Compay AIC AIC Parts AIC3632 AIC3634 Input Voltage 2.7~5.5V 2.7~5.5V Output Voltage < 28V < 24V SW Current Limit 88mA / 101mA / 108mA 500mA Frequency - - RDS(on) 0.6 Ohm 0.9 Ohm Control Method PFM PFM Feedback Voltage 1.226V ± 1% 1.226V Shutdown Supply Current 0.01uA 0.01uA Quiescent Current 30uA 30uA UVLO 2.5V 2.5V Soft-Start Yes Yes Shutdown Function True Shutdown (Internal Switch ON/OFF Control) True Shutdown (Internal Switch ON/OFF Control) Cin/Cout 1uF / 1uF 1uF / 1uF Package SOT-23-6 SOT-23-6 Maximum Duty VSP/VSN Ripple Comparison AIC1634, AIC3634, MAX8574 Vout Ripple (mVp-p) VIN Load Current 0mA 3.1V 5mA 10mA 0mA 3.7V 10mA 0mA 4.2V 10mA 0mA 5.25V 5mA 10mA Output AIC1634 AIC3634 L=2.2uH Cout=1uF VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) VSN(-5.5V) VSP(5.5V) 24 29 7 8 L=4.7uH Cout=4.7uF 29 31 488 39 678 48 32 34 108 51 34 35 128 54 36 36 448 43 688 55 12 13 64 16 260 21 12 14 224 19 13 14 276 19 14 14 240 21 283 19 MAX8574 ISP=2mA L=4.7uH Cout=4.7uF +100uF 22 10 30 16 33 16 29 10 31 14 30 11 28 15 25 12 27 16 35 18 L=2.2uH Cout=1uF 232 240 344 380 400 376 220 312 550 448 260 336 588 488 444 396 860 576 870 604 VGH/VGL Ripple Comparison AIC1634, AIC3634, MAX8574 Vout Ripple (mVp-p) VIN Load Current 0mA 3.1V 2mA 5mA 0mA 3.7V 2mA 5mA 0mA 5.25V 2mA 5mA Output AIC1634 AIC3634 L=2.2uH Cout=1uF MAX8574 L=4.7uH Cout=4.7uF L=2.2uH Cout=1uF VGL(-12V) 7 9 31 76 VGH(24V) 10 13 13 128 VGL(-12V) 150 45 36 200 VGH(24V) 114 62 21 296 VGL(-12V) 46 40 VGH(24V) 67 31 VGL(-12V) 10 30 100 VGH(24V) 15 14 172 VGL(-12V) 54 35 284 VGH(24V) 71 25 392 VGL(-12V) 58 39 VGH(24V) 72 32 VGL(-12V) 26 14.8 30 84 VGH(24V) 19 22 16 216 VGL(-12V) 79 73 40 392 VGH(24V) 35 107 30 496 VGL(-12V) 82 37 VGH(24V) 131 35 AIC3634 Features Adjustable Output Voltage up to 24V. Guaranteed 12V/ 150mA Output with 5V Input. 2.7V to 5.5V Input Range. Maximum 0.1µA Shutdown Current. Tiny Inductor and Capacitors are allowed. Space-Saving SOT-23-6 Package. True shut down function Features Typical application circuit PIN configuration SOT23-6 Features AIC3634 Efficiency VOUT=12V, L=22uH, COUT=1uF Efficiency (%) – Output Current (mA) Selling Strategy Target Segment Key Customers Application Power Block Product Portfolio Selling Point Target Segment Portable DVD player Game console Tablet with 7” ~ 9” inch panel (Rock Chip solution) Key Customers Segment Key Customers Japan LCD TWN OS Wearable Self Brand / ODM Nintendo, Panasonic Pioneer, Teac, 福華電子, 偉同科技, seatech, 昆盈, Mio Garmin Lite on, Foxlink, Foxlink, 英業達 英業達,, 神達 神達,, 廣達 廣達,, 華碩 華碩,, 和碩 和碩,, Acer Application Power Block Gaming Console Power Block for Wii U VSP : + 5.5V/10mA Source Drive AIC3634 Vsys 3.1V~4.5V Synchronous Boost VSN: - 5.5V/10mA Console Panel VGL: - 12V/2mA AIC3634 Synchronous Boost Panel Bias VGH: + 24V/2mA Application Power Block Portable DVD player Analog : 12.9 V/10mA Source Drive AIC3634 Vsys 3.1V~4.5V Synchronous Boost Digital: 3.3 V/10mA Console Panel VGL: - 11V/2mA AIC3634 Synchronous Boost Panel Bias VGH: + 13V/2mA 7”inch panel input voltage Consumer panel input voltage http://www.panelook.com/ZJ090NA-03B_Innolux_9.0_LCM_overview_17697.html Selling Point • High performance • • True Shut down for wearable devices High power efficiency – at least 85% • Competitive Pricing • Excellent quality • AIC1634 advanced solution for key customer Product Status Item Status AIC3632 / 3634 Preliminary Datasheet Sample Demo Board Price Proposal PME Victor Thank You~!!! 5 inch panel with 3.3V input 5 inch panel input Voltage is different from 7” and 9” panel http://www.panelook.com/AT050TN43_Innolux_5.0_LCM_overview_17040.html