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Presentation by:
Mohini Kotasthane
Sherline Pimenta
“REPUTATION MATTERS
BECAUSE YOUR BEHIND IS
ALWAYS BEHIND YOU”
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Public Realtions
Public
Re l a t i o n s
What is Public Relations?
Public Relations is both art and Science. It has the beauty of art and
the techniques of science. The substance of Public Relations is to
develop understanding among different constitutes which deal with
the organisation. The PR effort should be to earn goodwill, project,
correct public image and motivate public in favour of the
organisation’s policy, programmes, products or services.
“GOOD PUBLIC RELATIONS
What is the purpose of Public Relations?
Very simply, it embodies the considerations necessary to develop
and maintain good relations with the public.
RESULTS FROM GOOD
PERFORMANCE
PUBLICLY ACKNOWLEDGED
AND APPRECIATED”
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Public
Re l a t i o n s
Public relations specialists handle organizational functions
Corporate
Communications
Media
Press Relations
Publications
Audio/Visual
PR
Advertising
Conferences & Seminars
Relation with Government
Social - NGO
Hospital
ANYTHING THAT
Community relations
Governmental relations
Outdoor media
“COMMUNICATION IS
Financial Relations
Internal Relations
Characteristics
Political campaigns
Body Language
Grooming
CONVEYS INFORMATION”
Presentation skills
Dynamic Personality
Self-confidence
Approachabiltiy
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PR
Qualities
Dynamic character
Fertile imagination
Broad vision
Integrity and Courage
Cultural and intellectual background
Power of analysis and observation
Flair for Writing
Pleasant Manners
”SEVENTY PERCENT OF
SUCCESS IN LIFE IS
SHOWING UP”
Creative Problem Solver
Mastery over the techniques of communication
The PR man should be alert to public moods and public trends,
broad public relations experience is necessary for his success.
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PR
Purpose
The purpose of public relations activity is to develop and maintain a
social climate or environment in which the organisation can prosper
the best.
Good public relations results from good performance publicly
acknowledged and appreciated.
The organisation exists only by public consent, and its existence is
justified only in terms of its contribution to society as viewed by
society.
“MAINTAIN POSITIVE
RELATIONSHIPS WITH THE
PUBLIC”
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PR
Objective
Understanding the attitudes and concerns of consumers, employees,
and various other groups is a vital point.
To improve communications, public relations specialists establish
and maintain cooperative relationships with representatives of
community, consumer, employee, public interest groups and with
representatives from print and broadcast journalism.
“GOOD PUBLIC RELATIONS
PERCEPTION IS SENSING
A SITUATION OR
EXPERIENCE CORRECTLY
FROM A PUBLIC
RELATIONS VIEWPOINT”
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PR
Activities
An important PR activity is of bringing out publications- brochures,
foldres, house journals
The PR department has also to take care of the publicity. Suitable
literature - illustrated folders, souvenirs, leaflets etc.
Publicity can be organized in a variety of waysFilms, Exhibitions, Press conference, Advertisements, TV, Radio,
newspaper supplements and by organizing inaugural and special
functions.
“ONE NEEDS TO MASTER
EVERY MEANS AND
EVERY ART BY WHICH
ONE CAN COMMUNICATE
WITH OTHER PEOPLE”
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PR
Manager
Basic forms of Communication
Barriers to Communication
Perception, Attitudes and Communication
Factors in Communication
Attention, Interest, Comprehension, Motivation, Believability
GOOD PERFORMANCE
GOOD PR
“IF CORRECT INFORMATION
IS NOT PROVIDED,
TRUST
LACK OF
TRUST
MISINFORMATION WILL
TAKES ITS PLACE”
LOW PERFORMANCE
POOR PR
EFFECTIVE
COMMUNICATION
INEFFECTIVE
COMMUNICATION
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PR
Functions
Public relations personnel are involved in:
Problem analysis for clients or management, setting goals and
planning PR activities within an agreed budget
Compiling reports, issuing press statements, preparing
speeches/articles, publishing newsletters/ brochures/ annual reports/
leaflets and getting audio tape/ film and video production
Controlling and liasoning with media, being updated on all the
quickest forms of global communication in use.
Organising and attending interviews, meetings, presentations and
conferences, events, press launches, news conferences,
exhibitions, trade fairs, etc
“A PRINCIPLE IS NOT A
Coordinating market research through surveys, interviews and
opinion polls.
PRINCIPLE UNTIL IT COSTS
YOU SOMETHING”
Consultancy PR consultancies take up all type of clients, corporate,
financial, consumer, business to business and public affairs.
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PR
Functions
A PR agency has client servicing, media, and research departments.
Client servicing involves handling clients' accounts for all PR
services. This involves devising PR strategy based on the complete
understanding of the clients' operations and goals, managing
interactions with the media, issuing press briefs, making media
presentations and coordinating with all forms of media.
“DIPLOMACY IS TO DO
AND SAY THE NASTIEST
THING IN THE NICEST
WAY”
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Public
Forums
An organization's reputation, profitability, and even its continued
existence can depend on the degree to which its targeted "public’s"
support its goals and policies.
Public relations specialists serve as advocates for businesses;
Nonprofit associations
Universities
Hospitals and other organizations,
Public Affairs administration includies organizational development;
writing, emphasizing news releases, proposals, annual reports,
scripts, speeches, and related items; visual communications,
including desktop publishing and computer graphics
“ATTITUDES
DETERMINES ALTITUDES”
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PR and
Designer
PR through ‘personal contact’ is the most effective means of
communication.
PR is an integral part of any design approach.
PR plays a vital role when a designer is handling an independent
project.
Designer is a One-man army, hence PR becomes his powerful
weapon.
“GOOD PUBLIC RELATIONS
Designer devises PR strategy based on the complete understanding
of the clients' operations and goals, managing interactions with the
media.
RESULTS FROM GOOD
PERFORMANCE
PUBLICLY ACKNOWLEDGED
AND APPRECIATED”
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Public
Re l a t i o n s
Thank you
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