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MARKETING PUBLIC RELATIONS • Internet and Mobile Marketing • Futuristic Outlook in Buyer Behavior • New Lifestyles and Marketing Practices • Chat-Based Marketing • Influencer Marketing • Experiential Marketing • Relationship Marketing • Ephemeral Marketing • Location-Based Marketing • SEO & Conversion Rate Optimization (CRO) Tactics • Automation Marketing • Uses of Augmented Reality (AR) and Virtual Reality (VR) in marketing • Neuromarketing • The Image of Strong Women in Media and Marketing Practices • Internet of Things and Brand Communication • New Forces Driving Purchase: Blogger and Youtubers • Digital Content Management • Digital Brand Management • Generational Differences in Marketing • Digital Marketing Communication • Social Media Advertising • Ethics of Newscasting and Advertising • Political Advertising • Public Service Advertising • Brands and communities: Sociology of Brand Communication • Issues Management in Public Relations • Brands and Communities: The Sociology of Brand History • Issues Management in Public Relations • Media Training & Planning in Public Relations • Investor/Financial Public Relations • International & Multicultural Public Relations • Internal Public Relations • Optimization Strategies in Public Relations • Planning and Managing Public Relations Campaigns • Public Relations in Government (Public Affairs and Government Relations) • Ethical Considerations in Public Relations • Evaluating and Measuring Public Relations • Strategic Public Relations • Corporate Social Responsibility (CSR)