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MFMB’s FMB’s Degree Degree Show ShowM Emporium Nottingham Trent University’s Fashion Marketing and Branding course allows it’s students to develop strategic and critical thinking in the fashion and lifestyle industries, all the while developing a creative flair. In this book, you’ll find edited highlights of the course, plus some selected samples of our final year work. Our degree show Emporium, was named to demonstrate the diversity and intricacies of each individual project. Covering a wide range of topics and industries, you’re sure to find something or someone to interest you… I’ve been truly inspired by my course, with marketing strategies and brand identity being a crucial part of my learning. I have built up my knowledge greatly over the past 3 years and feel that I’ve really mastered the art of breaking down research, finding key insights and creating an exciting strategic marketing plan. I’ve learnt how to think creatively using different methods to spark inventive ideas; I’ve found that I love building exhilarating concepts with a team and bouncing ideas off each other. With an eye for aesthetic appeal, I feel that my visual communication is one of my strengths and I’ve largely developed my Photoshop and Indesign skills to assist this. Hannah C a r r o ll In terms of communicating plans to a team, I’ve built up my confidence greatly through regular assessed presentations. One of my favourite parts of the course was learning about the digital future; this inspired me, sparking an interest in future technology and how it can be incorporated into marketing. Although I already have experience in PR, digital marketing and event organisation, I’d love to build up further knowledge within the marketing industry so I can eventually create my own brand or concept after I’ve obtained this experience. Contact Information [email protected] Phone: 07771783244 LinkedIn: Hannah J Carroll Throughout the three years on Fashion Marketing and Branding, creative thinking has always played an integral role to my projects. When presented with the task of developing a one year communications strategy for an existing brand or creating an entirely new product, creative thinking has underpinned all of the course units. One project where this creative thinking was demonstrated was in our final year ‘Future Thinking’ project. The analysis of a large macro trend and exploration of its different elements was then applied to an existing brand. For this project I chose to review the Functional Foods trend and how consumers now want extra added benefits to the foods they consume. By applying this to the PG Tips brand I developed a new product and marketing strategy. Georgina georgina carter C ar t e r Strategic planning can be applied to both the theory learnt within the FMB course and indeed the practical, such as group projects. Strategic planning of timings and utilising different group member’s strengths is a skill I will be taking into industry. My visual communication skills have been greatly enhanced in two key areas – the first being in personal presentation skills and the second in creative software (including Adobe). FMB has utilised many key skills that I can put into practice in my future career. These include; organisation, self-motivation, working under pressure, critical analysis of data, communication, time management and presentation skills. The ten week placement in second year has greatly benefited my career prospects for when I graduate. These placements gave me invaluable industry insight which has also helped me to determine the sector of fashion I wish to pursue. DISCUSSION 2 - CULTURE CHANGE Image 4 – Lammily Doll, 2014 The fear of fat has developed into a complex issue with far reaching results (Liggett, 1989).This is true for many western societies, however in the past this was not always the case. In some cultures today, ‘fatness’ brings prestige. For families in Bangwa, Cameroon, plumpness shows that a family has money and can afford to eat well. This mindset was the same in the UK, most notably in the regency era. This was a time when the gastronomic delights of wealthy land owners and indulgence was a way of life for the wealthy (The Supersizers Go, 2008). The change in this culture within the West can be accredited to the shift of handmade clothes to the mass-produced clothing in standardised sizes in the late 19th century. Numbers that could be given to body sizes, with the ability to ‘chart progress’ and compare against others (Graham, 2014). Brumberg (1998) has explored the diaries of women over time. In the 20th century, women became more preoccupied with looks as a measure of self-worth, as opposed to good work and character in the centuries before hand. The word ‘image’ started to first appear in this century. The Barbie Doll toy has been criticised for portraying an ideal shape of women that is unrealistic. Barbie and her connotations have been explored as it is argued that she promotes thinness and sizes that are not reflective of her target market. This creates body acceptance issues, similar to what is discussed within the fat acceptance movement. When scaled up to human size, Barbie dolls would Contact Information Email: [email protected] Telephone: 07949403830 LinkedIn: https://uk.linkedin.com/pub/georgina-carter/84/868/7b6 Growing up across various different countries such as Hong Kong, Malaysia and England I have been fortunate enough to experience a diverse range of religious and ethnic communities first hand, which has provided me with a wider perspective. The holistic nature of the Fashion Marketing & Branding course is one aspect that really strengthened my understanding of the marketing and branding as it allowed me to extend the parameters of debate outside of fashion and consider the wider issues at play. Jessica Jessica chaplow Cha pplow Incorporating creative flair and analytical content in equal measure is something that I thoroughly enjoy doing when executing a piece of work, FMB’s ability to nurture me to find the perfect equilibrium between these two fundamentally crucial elements has been both extremely enjoyable and invaluable throughout the course. Moving onto the next stage knowing that I have acquired these skills from my time on the Fashion Marketing & Branding course has made the prospect seem less daunting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Ï%HFDXVHYLUWXDOO\DOOFLWL]HQVVHHPWR UHFRJQL]HWKLVWHQGHQF\RIDGODQJXDJHWR GLVWRUWDGYHUWLVLQJVHHPVWRWXUQXVLQWRD FRPPXQLW\RIF\QLFVDQGZHGRXEW DGYHUWLVHUVWKHPHGLDDQGDXWKRULW\LQDOOLWV IRUPVÐ 3ROOD\S 5IJTTUBUFNFOUFODBQTVMBUFTIPXDPOTVNFSTIBWFCFDPNFJODSFBTJOHMZ DZOJDBMBOEEFTFOTJUJTFEUPXBSENBSLFUJOHTUSBUFHJFTUIFZUFOEUPWJFX NBSLFUJOHBTDPSQPSBUFQSPQBHBOEBUIVTKFPQBSEJTJOHUIFBCJMJUZPG CSBOETUPFOHBHFXJUIUIFJSDPOTVNFST5IJTFYQPTFTUIFPQQPSUVOJUZGPS BVHNFOUFESFBMJUZUPCFDPNFBNPSFJOOPWBUJWFBOEEZOBNJDXBZPG BMMPXJOHDVTUPNFSTUPFOHBHFXJUINBSLFUJOHBOEDPNNVOJDBUJPOT XJUIJOUIFIPTQJUBMJUZJOEVTUSZ 5IFQSPQPTFE"3DPODJFSHFTFSWJDFXJMMMPPLUPDBQJUBMJ[FPOUIFVCJRVJUZ PGTNBSUQIPOFVTFBNPOHTUUIFHSPXJOHQSPQFOTJUZPGUIFJOWJTJCMF USBWFMMFSTXIPQSFGFSUPDPNNVOJDBUFWJBUFYUBTBXBZUPCPPTUSFWFOVF XIJMFJNQSPWJOHTFSWJDF)PXFWFSUIFTFMGTVGGJDJFOUBOETFBNMFTTOBUVSF PGUIF"3TZTUFNXJMMFYUFOEUIFQBSBNFUFSPGBQQFBMUPPMEFSHVFTUTXIP XJTIUPNBYJNJTFUIFJSUJNFEVSJOHUIFJSTUBZBOEVTFBVHNFOUFESFBMJUZ UFDIOPMPHZUPBDIJFWFQSPEVDUJWJUZ 8 Contact Information Mobile: 07964675155 Email: [email protected] Linkedin: Jessica Chapplow I initially approached this course from a creative fashion background and was keen to learn about placing these ideas in a strategic marketing context. Throughout the course, I have been particularly inspired by the exploration of creative innovation within all areas of marketing, whether it is through product development, branding, advertising or strategic planning.It has also been interesting to study and conduct effective research methods to gain informed market insights. By further adapting these findings into operational strategic plans, we have established projects from research to implementation, gaining tangible experience in project development. H e le n a C l a rke In addition to these creative abilities, the course has instilled a variety of valuable skills that will form the basis of my professional work ethic. Group projects within the course have simulated industry practice, and allowed us to develop strong team working and communication skills. The nature of the course has also required effective organisation and time management, which has been a vital learning process. Throughout the course, Fashion Marketing & Branding has enabled me to develop a substantial learning background, providing a range of possible career opportunities in marketing, branding and fashion buying. Contact Information Email: [email protected] Telephone: 07540834214 LinkedIn: uk.linkedin.com/in/helenaclarke1 Studying Fashion Marketing and Branding has allowed my background in fine art and interest in business to combine to enable me to fulfill all of my academic and creative capabilities. I have enjoyed becoming familiar with a wide variety of marketing and branding strategies, which has allowed me to develop a broad sense of the landscape of Fashion Marketing and Branding. Live projects with brands such as Gossard and Boots No7 have been particularly interesting, as they have provided insights into the industry that I am so looking forward to begin a career in. The opportunity to visualise my work has been rewarding as it has allowed all of my creative ideas to materialise. Rosie Crosbie With seven years of experience working in luxury retail I have become attuned to the luxury retail environment. This experience has heightened my knowledge of this industry, which has been further enhanced by studying the global luxury market for all of my final year projects. I am looking to take this passion to begin a career in luxury marketing or buying in the near future. Contact Information Email: [email protected] Telephone: 07709976655 LinkedIn: UK.linkedin.com/in/rosiecrosbie The course has been a personal journey in discovering the diverse career options available from learning about Marketing and Branding. It has enlightened my knowledge in the marketing, communication and branding strategy that result in a brands success. I have enjoyed the creative freedom as well as learning to apply logic to create a meaningful and realistic final project. Tiffany Dhani I am an ideas person and learning skills in applying strategy to creative business ideas has been a key skill I have taken from this course. After I graduate, I am looking to learn skills required to manage my own business, strengthen my leadership skills, and a deeper understanding business and finance. I plan to achieve this through a Managerial position whilst finding start-up funding for House of Dough. Fashion Marketing and Branding has enabled me to develop an array of written, verbal and visual skills. Not only has it made me develop these invaluable skills, but it has also given me an opportunity to improve in other areas, such as working as part of a team, working towards deadlines, and achieving desired objectives. Being such a creative course, I have particularly enjoyed everything that revolved around the design aspect, and as result, I feel extremely confident in using programs such as InDesign and Photoshop. This, combined with my strategic planning, has enabled me to create extremely visual marketing reports, based on extensive consumer and market research. Sophie Dum y r t on The course has given me an opportunity to work on a variety of live projects, whilst also undertaking a number of placements and internships. These have improved my commercial awareness and marketing strategies, whilst allowing me to put the theory learned into practice. Being extremely interested in the financial side of a business, and being a strong analytical individual, I hope to pursue a career within the buying sector. Contact Information email: [email protected] mobile phone: 07787858488 linked in: uk.linkedin.com/in/sophiedumontroty Over the 3 years of the course I have learnt a lot about the industry and developed the skills needed in order to utilize them in the business. I learnt how to think creatively and translate these ideas to produce a creative body of work. Not only that, but the course helped me to improve my marketing strategies to think more outside the box. Learning to work with the deadlines, taught me to manage and use my time well, to ensure the best possible results. berly m i K s Fe r nande The course gave me an insight into the different careers within the fashion industry and working on the fashion map project and dissertation, I was able to develop my research skills, which will prepare me for a career in buying and merchandising. What I will take from these 3 years is how to work in an environment that is constantly changing and businesses having to adapt to these changes. STAGE 1 STAGE 2 business issue As retail has been around for years, countless research has been done in this area and many have come up with foundations and models to contribute towards store attributes. Lindquist’s studies introduced 9 store attributes: merchandise service clientele physical facilities Even though the health and fitness trend is a growing macro-trend, Chris Zaremba thinks, "we have the highest proportion of people over 50 that are obese or overweight. We have to do something or this country will face a major health crisis." (Zaremba, �0�5) So even though reports show an increase in the over 50 population over the next few years, it appears that the older generation will be suffering from some kind of health condition, whether it is obesity or heart disease. NHS reported strong evidence that people who are active are less likely to suffer from these health conditions. While at the same time, there are those that are doing something about their health as 9�% of the participants chose to be active for their health. However research has shown that there are very few health and wellbeing classes and groups aimed at the over 50s and most of them are all ages. This is the same with gyms being an all ages gym and looking at the survey results, 85% of the survey takers find all ages gyms and classes to be intimidating and would prefer joining groups of their age. Figure 2 | All ages yoga class Fig. 8 l Topshop in-store store atmoshphere institutional and comfort promotion post-transaction satisfaction business opportunity With this age group accounting for a large share of the population and businesses overlooking this market there is need for a health hub aimed specifically at this age group. Over the years these attributes have been developed, simplified and updated and brings us to Berman and Evans four categories within the retail environment: exterior of the store, general interior, layout and design variables, and point of purchase and decoration variables. Having the health hub product idea in mind, a survey was sent out, asking participants if they would be interested in a new holistic concept aimed at the over 50s, with 76% of participants interested in this idea. A fifth category, entitled ‘human variables’ was later added in by Turley and Milliman. In addition 60% of survey takers would also be interested in health and wellbeing classes specifically for their age group. Retail in the digital age l 15 5 Studying Fashion Marketing and Branding has given me the opportunity to look into many different aspects of the fashion industry that I may be interested in pursuing in the future. It has allowed me to develop many different skills, which would be useful in the workplace, in particular, my visual communication skills have greatly benefited from all of the different projects I have undertaken throughout the past 3 years. Having multiple projects to focus on at one time has allowed me to successfully manage my time and work to deadlines all the while ensuring that the work I produce is to the best of my abilities. Chanice Fleming The opportunity to select my own macro trend and topic for this final project allowed me to decide what I am passionate about and what I want to focus on in the future. Moving forwards, this degree has helped me to realise that my strengths lie in the design and organisational aspects, and that using these skills would allow me to look into the particular industries I am interested in; event planning and interior design. Contact Information Email: [email protected] Mobile: 07539648512 LinkedIn: https://www.linkedin.com/in/chanicefleming FMB has provided me with the ability to persue my passion in food and health; the creative and strategic aspects of this course has enabled me to show my creativity but ensure I have foundations of solid, factual research. The course has given me the opportunity to spend a year researching a topic I love and has helped me hugely personally. H a n n ah Fr o s t My tutor Yvonne and other lecturers have encouraged me to see the bigger picture and think outside of the box. In the future, I feel the research and analytical skills I’ve learned will help me when pursuing my dream of starting my own business! Contact Information Email: [email protected] Mobile: 07595 639 190 Linked in : uk.linkedin.com/in/hannahefrost (Hannah E Frost) This course has really helped to develop my understanding of how vast the fashion industry is. There are many aspects that I wasn’t fully aware of until I started this course. FMB has enhanced my creative and visual skills greatly. I have enjoyed expanding my knowledge of different software and improving my visual skills, especially in InDesign and Photoshop. The mixture of live projects and set modules have really helped to develop my team working and time management skills. I have found that I am able to take on leadership roles in order to complete tasks. Jade ade gould Gould Working on an array of projects has really helped to improve my strategic thinking and apply it to an appropriate market. The course has put an emphasis on gaining real world experience, and because of the work placements I’ve undertaken, my confidence has grown and I have a greater understanding of my own capabilities. After graduation I’m looking forward to exploring the different roles in the fashion industry and building on my previous experience of branding and marketing for creative agencies and individuals. Contact Information Email: [email protected] LinkedIn: https://uk.linkedin.com/pub/jade-gould/64/695/380 The nature of this degree has allowed me to practice all elements of marketing and branding, whilst learning key fashion principles, encouraging me to think strategically but with a creative flare. Course content combines individual study and working as part of a team to produce presentations and reports, developing communication, presentation and teamwork skills. Throughout the three years, an emphasis has been placed on analysing the future trends influencing the fashion and lifestyle industry: something of a particular personal interest. My final year studies have been focused on, and have resulted in an advanced understanding in the male consumer. Katie a s e lg r a v e He Alongside my third year studies, I have completed an internship at start up e-commerce brand Little Black Wardrobe, working as their Marketing and Social Media Intern, devoting two days per week. The completion of this, whilst working on an extensive body of work, has improved my time management skills, and my ability to manage multiple projects simultaneously. The combination of FMB and work experience has driven my passion for marketing, confirming my career aspirations. I am confident that Fashion Marketing and Branding has prepared me to enter the fashion and lifestyle industry as a marketing professional. INTRODUCING: SUITABLE Suitable is a new menswear brand offering affordable, tailored, suits and shirts online. As innovators in online tailoring, Suitable utilises emerging technologies to create perfectly fitting, bespoke formalwear, unique to each wearer, to take tailoring into the future. The brand will launch with pioneering online 3D body scanning technology, available through an integrated mobile app and website, to capture the accurate measurements needed to create bespoke garments, without leaving home. The brand will evolve alongside technology: 3D body scanning is just the beginning. DRIVEN BY TECHNOLOGY, SUITABLE WILL EMPOWER MEN WITH EXCELLENT FITTING WORK-WEAR. BECAUSE THERE IS NO GREATER INDICATOR OF PROFESSIONALISM, COMPETENCE, STATUS AND RESPECT THAN A WELL GROOMED BUSINESSMAN IN A PERFECTLY FITTING SUIT. SUITABLE’S BRAND VISION SUITABLE WEAR SOMETHING SUITABLE. 01/01/16 SUITS AND SHIRTS FITTED ONLINE WITH 3D BODY SCANNING TECHNOLOGY. SUITABLE Contact Information Email: [email protected] Mobile: 07984136089 LinkedIn: https://uk.linkedin.com/in/katieheaselgrave BESPOKE FORMALWEAR. FITTED BY TECHNOLOGY. Throughout my time as an FMB student I have acquired many experiences and skills that I will hold with me for life. With particular reference to the business side of the course, FMB has helped me develop strategy planning skills In which I am able to create strategic business and communication plans of my own, whilst effectively communicating and promoting these business ideas verbally and visually through the use of presentation skills which the course has thoroughly improved. ri Gab ella Hodgson In terms of the creative side, the course has helped to improve my creative thinking and design skills, helping me visually communicate my ideas through the use of Photoshop and InDesign, in which I am able to create visually aesthetic branding representations and layouts. The creative side of the course has definitely helped me the most ad inspired me to move forward into the fashion industry. Previously I did a placement for 3 months at a company called Closet Clothing working alongside the marketing department, which helped me gain valuable marketing and communication skills, which further secured me a job for the rest of the summer working alongside the commercial photographer in an assisting and styling role. Contact Information Linked in: Gabriella Hodgson Mobile: 07703835100 Email: [email protected] I have really enjoyed the course, I love how commercially focused it is and feel it has prepared me for for industry. Fashion Marketing and Branding at NTU has taught me a combination of analytical and creative skills which have I subsequently applied at my internships at House Of Holland, Lulu Guinness and The Sunday Times Style magazine. A l ic e King I have particularly enjoyed the more visual elements of the course. I love using Adobe packages like Photoshop and Indesign to create branding. I enjoy thinking of creative marketing strategy and applying this to the wide range of brands we have had the opportunity to focus on. I also really enjoy trend forecasting; looking at the bigger picture in society and seeing how this will influence attitudes and behaviour. Contact Information Linked in: https://uk.linkedin.com/pub/alice-king/75/0/31b Mobile: 07402884628 Email: [email protected] Fashion Marketing and Branding at NTU has helped me to understand how a brand operates, from creating the brand values and ethos, to the marketing and communicating with consumers. I have enjoyed broadening my visual communication skills as my passion lies with Visual Merchandising and Interior Design. My Stage 2 project was focussed on creating a physical store for the online retailer ASOS. This gave me the opportunity to explore my own personal interests and create a strong portfolio for when I approach future employers for jobs in this area. phillippa lomas P h i l i ppa Lomas The creative thinking and strategic planning aspects of the course have encouraged me to think outside of the box when considering a brands opportunities and how the retail environment is changing. Key guest lecturers have inspired my work as well as helping me to build contacts within the fashion industry. I had an 8 weeks placement with the lingerie brand Gossard as well as the UK’s number 1 seller of hosiery and shapewear, Pretty Polly. This experience gave me a taste of what working life is like and also helped me to narrow down what I would like to do as a career. Contact Information Email: [email protected] Mobile: 07730394296 LinkedIn: https://uk.linkedin.com/pub/pippa-lomas/84/881/8bb Studying Fashion Marketing and Branding in the Art and Design School, I had opportunity to strengthen my visual communication skill through designing professional and appealing fashion marketing report. I also had opportunity to experience and use numbers of equipment and facilities to do the creative projects and styling projects which can prepare me for my future career in the fashion industry. Besides, as required in the course works, working on marketing researches and trend researches helped me develop my creative thinking and also critical thinking based on informed insights. Edwin Leung I have learnt analysing the market environment and planning marketing strategy for a brand in terms of positioning, promotional strategy, marketing mix, budget planning and so on. In a word, this course not only provided me with the facilities to develop my creative skill but also the great knowledge of a business. It has prepared me for my career in marketing team, promotional team and production team in a fashion retailing. Contact Information Email: [email protected] Mobile: 07598473572 LinkedIn: Edwin Leung The Fashion Marketing and Branding course has provided me with the skills to potentially have a long career within the sector. Projects require the development of skills such as creative and visual thinking, as well as developing and creating strategy plans for specific tasks. Particular highlights include the market knowledge the lectures have for the marketing and branding market, as well as their contacts that provide interesting and inspired industry lectures from various brands and companies. Charlotte e McIntyr The course has also helped improve various personal skills such as team work and time management, and increased confidence whilst doing presentations! After university I would like to gain further industry knowledge perhaps through work experience or an apprenticeship. Introducing Sense... Sense allows you to monitor your fitness, which can then been seen on the mobile app. You can manually enter calories eaten, or exercise. The device also allows you to keep track of your wellbeing. You can log your mood/anxiety levels onto the app at specific times of the day, so you can notice any influencers or triggers. 1/3 of participants said that a sleep application would be useful when monitoring their wellbeing and fitness. Sense allows you to see when you are unsettled or awake so you can familiarise yourself with a routine. Contact Information Email: [email protected] LinkedIn: uk.linkedin.com/in/charlottemcintyre Twitter: @itsmecharrose Having come to university immediately after leaving school, I feel Fashion Marketing and Branding at Nottingham Trent University has facilitated my growth from sixth form student to an adult ready to begin her career. Being a creative person, I feel I have flourished in the visual communication aspects of the course; I have built upon my skill levels on Adobe Creative suite to be confident at undertaking projects on the software. I also think my three years at Fashion Marketing and Branding have helped me develop a strategic, yet creative thought pattern, something which I did not have prior to attending university. Isabelle n M cMaho The balance of these processes are a unique, invaluable skill to have, something that I feel differentiates myself from others beginning their careers within branding roles. Post university my plans are still undecided. I hope to get a career that allows me creative freedom on projects, as I have done during my time at university. Ultimately, my dream career would be to work on cosmetics branding at a luxury department store such as Harrods. Contact Information Email: [email protected] Mobile: 07747168027 LinkedIn: https://uk.linkedin.com/pub/isabelle-mcmahon/85/189/760 Before joining Fashion Marketing and Branding, I completed a BTEC in Fashion and Clothing and soon realised my interest in the business side of fashion rather than the designing side but still wanted that element of creativeness from the course. What I have enjoyed most about the course is the chance to develop my strategic and creative thinking through working on live projects that have been both challenging and rewarding, allowing me to think outside the box and provide a marketing strategy that meets the consumers wants and needs. Becky M i lwar d The course has enabled me to produce work that is represents my creative and visual flair. My skills in Photoshop and InDesign have developed over the three years on Fashion Marketing and Branding and allowed me to produce visual reports that reflect my creativity. The communication side of the course has enabled me to develop my verbal presentation skills that were non-existent before joining the course. I now feel I can argue my point across and stand up confidently in front of an audience. Contact Information Mobile: 07891637725 Email: [email protected] LinkedIn: https://uk.linkedin.com/pub/becky-milward/a5/598/1b4 Fashion marketing and branding has opened my skill sets to incorporate an equal mix of the creative and the strategic. It has given me the opportunity to be exposed to a variety of industries and market sectors that I otherwise may have not been interested in, which has informed my thinking and pushed the boundaries of my marketing capabilities. Ellena M o n ey Projects and tasks throughout the course have structured my research methods; innovative thinking and implementation of knowledge, and this will be of invaluable use when developing ideas and concepts in any future career. In addition, Fashion marketing and branding has evolved my visual communication skills by frequently pushing me to think imaginatively and relate the information to the projects aesthetics for an artistically holistic approach. Contact Information Email: [email protected] Mobile: 07976972154 As an international student in Nottingham Trent University, I had the opportunity to study Fashion Marketing And Branding. At the start of the study, I felt nervous and curious on everything, but I get used to it in the end, I had a good study experience in this 3 years, I learned marketing strategy, it is good for me to know how to analyze the market and find out the strength and weakness of it, and I think marketing strategy is also useful for me when I working in the future, and the course also help to creative my thinking, Mingge Nan I’m an unimaginative person, it is challenge me when I was doing the project to create thinking, but our tutor was help me a lot about it, and also I learned some visual communication, I learned how to use Photoshop and InDesign, overall this 3 years I’ve come into contact with some fashion which I was interested in, and knowing how to work together with others. I think I will go back to my country and looking for the job which is related with my course after university. Contact Information Email: [email protected] After finishing the course I enjoy looking back on my last 3 years, and to see how much FMB has enabled me to improve my visual communication and presentation skills. The course has helped me gain so much confidence in presenting in front of an audience, and helped me develop creative ideas of how to visually communicate my ideas in reports. One of the best things about the course is that they want you to do projects that you love, and that it’s not just limited to the fashion industry. Fashion Marketing and Branding also taught me about how to structure and build strong marketing strategies for a range of different brands, from Toni and Guy to Volvo Trucks! Sophie N ew bery Although I’m not positive what my career aspirations are yet, FMB has allowed me to experiment with exploring different industries to see what I enjoy. In the future I will be hoping to gain experience for jobs within the motoring or events industries. I also find digital marketing interesting and I would like to learn more about this in the future. STRATEGIC OBJECTIVES 1. To increase followers and likes on social media platforms (Facebook, Twitter, Instagram) by 200% by the end of 2018. 2. To increase brand awareness of F1 FanZone™ within the F1 community by 300% by the end of 2018. 3. To have an 80% satisfaction rate from consumers at the UK event by the end of 2018. These SMART objectives would be able to be reviewed whenever to see if the brand is on their way to achieving their strategic objectives by the time period shown. The first objective will be measured by looking at the rise in followers and likes on social media platforms. The second objective will be measured on a combination of ticket sales, app downloads and activity on social media sites to determine that this objective has been met. The third objective will be measured by customer satisfaction surveys, which will be emailed post event to attendees, with an incentive for them to fill in the survey, by offering them a percentage of money off their next event, therefore also encouraging them to re-attend the following year. This objective will also be measured by numbers of fans re-attending the event year upon year. Contact Information Telephone: 07590047923 Email: [email protected] Coming from a purely business background Fashion Marketing and Branding has allowed me to continue my business studies in a creative and innovative environment. Not only has the course taught me how to create strong communication strategies for a variety of businesses operating in different markets, but it has also taught me how to analyse and evaluate different ideas and opportunities allowing only the most relevant and effective ones to be taken forward. Sophie Robinson FMB has also given me the opportunity to build my CV alongside the course. I spent one term studying at the Fashion Institute of Technology in New York where I studied a selection of modules including Faces and Places in Fashion, Visual Styling, Advertising and Promotion, and Direct Promotion. In addition to this I also spent one term interning in London at All Saints, Four Marketing PR Agency and Adam&Eve DDB Advertising Agency. From my experiences in industry, in New York and from the course itself I have found my real passion lies within marketing and advertising. Contact Information Mobile: 07842765825 Email: [email protected] Fashion Marketing & Branding has exclusively shaped my commercial drive and creative flair which has assisted in executing critical thinking and strategies that engage with consumer’s needs and benefits. The projects and briefs I have worked on have allowed me to excel in areas of confidence plus engaging with aspects that I was previously unfamiliar with. My highlights of the course include; digital marketing and the rise of social media, importance of visual communication, relevance of market trends and how this can impact brands and consumers, and the magnitude of future thinking. My biggest take from the course though, proved to be how strategy can ultimately benefit consumers and develop brand loyalty. Matthew Smith I relished my opportunity to return to education having worked in industry for a number of years and embraced it. On reaching the pinnacle of this exciting course I feel that it has benefitted my knowledge and a career potential massively. Moving forward, I see my future within digital marketing. I feel that developing the online connection with consumers is a vital attribute and feel my strengths lie within digitally focused roles. My key skills of time management, visual panache and team leadership will assist me in continuing my career with marketing and branding. The opportunity for the NFL isn’t solely to expand into the UK market by creating a new franchise. Further opportunity lies in developing fan experience and engagement to ensure the sustainability and survival in the UK market. This opportunity lies within the family demographic to create a renowned and exciting fan experience which emits an economic, social and emotional bond, not only with the NFL and teams but also with their own family and the wider NFL community. The abundance of digital platforms will expose fans to predominantly visual content rather than text which will innovate how game day experience can embrace technology more than any other sports organisation in the world. E-ticketing will be rejuvenated through a new product development that will drive toward digital saturation of fandom which will benefit the NFL and fans alike. Combined with a marketing and communications strategy, the NFL will decisively widen the NFL’s global reach that will see the brand excel in becoming the best sports entertainment in the world. Sponsorship will be the primary source of income as Regal London need to attract £100m from organisations willing to partner with the team. A lucrative and jointly beneficial team sponsorship will be with British Airways who will pay £80m per year. This figure is based on the sponsorship deal Ethiad has with Manchester City. “Nick Keller, chairman of Sport Industry Group, believes cross-media strategies are helping sport sponsors to engage with fans more directly and show ROI more clearly.” [Marketing Week: Online] “Regal London symbolises Britain’s rich royal heritage by incorporating an imperialistic titled team name that not only reflects London but also Great Britain entirely. As an ambassador for the sport of American Football within the UK, the team’s values and mission evokes one of passion, pride and integrity.” Regal London Brand guidelines The FuelBandAccess (FBA) is a new product development in collaboration with Nike. The collaboration will manufacture a specifically designed NFL FuelBand that also works as an e-ticket used to enter Wembley stadium, redefining wearable technology. The innovation of the FBA will rejuvenate e-ticketing that will diminish the need for paper or smart card electronic tickets. This NPD could revolutionise ticketing and spectatorship worldwide not just in the NFL but in English soccer, arena concerts and festivals worldwide. E-ticketing and M-ticketing are becoming increasingly used by fans and passengers worldwide which creates a digitally flawless integrated system that drives towards a paperless society. Contact Information Mobile: 07974681831 Email: [email protected] London: a team is borne... As a recent Fashion Marketing and Branding graduate from Nottingham Trent University, I have a broad understanding both fashion and lifestyle industries. Fashion Marketing and Branding has continually encouraged me to achieve my creative potential whilst solving business problems and developing strategic marketing skills. Through studying at Nottingham Trent I have had the opportunity to work on a series of live projects including collaborations with N07, Gossard and O-Range. Each of the projects further expanded my marketing skillset, allowing me to apply what I have learnt over the last three years in a practical and realistic way. The various international trips available through FMB have aided my international industry knowledge. Z oe Stroud I have a strong interest in developing a career in Marketing and I have completed a series of internships during my degree, helping to further my understanding of industry environments and to provide deeper insight into relevant roles available. I spent a week at Coast planning and implementing their AW14 press event where I worked closely with Visual Merchandising, Marketing and PR. Additionally, I also spent six months at a Cambridge based PR agency, looking after several health, wellbeing and lifestyle brands, whilst enhancing my communications, networking and account management skills. Sainsbury’s easy cook BRanding launching Sainsbury’s Easy Cook: A new brand concept for Sainsbury’s Easy Cook MINIMAL TIME, MINIMAL WASTE, MINIMAL EFFORT. Easy Cook Easy Cook The recipe Dinner-Kits will be a brand extension of Sainsbury’s core Contact Information Mobile: 07852974354 Email: [email protected] I have enjoyed the balance of both creativity and business theory and logical thinking within the course. It has allowed me to think from a business and strategic point of view, whilst further developing my visual and creative skills. The large amount of group work required over the years has improve my communication and team work skills which will be a valuable skill for the future as well as gaining new IT skills in programmes such as InDesign and Photoshop. Emma i n ge wo o d Sw The most inspiring aspect of the course, is learning just how invaluable marketing and branding are to a brand and how it’s success can be determined by these two areas. Learning about the psychology behind marketing is also something I have found very interesting, such consumer’s buying behaviour and the reasons behind store layouts. Fashion Marketing & Branding has directed me towards wanting a future career within a marketing team within a large fashion company. Contact Information Email: [email protected] Mobile: 07843618219 LinkedIn: Emma Swingewood Fashion marketing and branding has given me the chance to develop my skills by allowing me to work on projects, which involve focusing on strategic planning and improving my creative and visual skills in a way which can connect with consumers. FMB has allowed me to develop my team-working skills through projects allowing me to work more effectively as a team. Additionally, having the opportunity to focus on my own chosen project has allowed me to build up my confidence skills through presentations and working independently. Having the chance to experience a mixture of lectures, seminars and workshops meant I could learn in many diverse ways and get the opportunity to apply what I have learnt in different scenarios. Priyal Vadolia For the future I am hoping to go into Fashion buying as I have already previously gained some experience assisting buyers. Moreover as a part of FMB I had the chance to complete a placement at an emerging fashion label, which allowed me to gain insight into how clothes are marketed to buyers as well as using social media platforms to market the brand. This placement has also given me a first hand experience at getting in contact with buyers and establishing relationships with them. Place Product Hollister provides clothing, footwear, accessories and perfume for both males and females aged 12 – 18. Hollister clothes are available in-store and through the company’s online store. The stores are designed to simulate the feeling of being in a surf shop by having the exterior and interior based on a lifeguard house. (Hcohounds.tumblr.com, 2015). (Hollisterco.com, 2015) Promotion Price Prices range from around £20 for a t-shirt up to £50 for jeans and dresses. (Hollisterco.com, 2015) Hollister have seasonal sales and also entice customers through leaflets andpromotions whilst in store. Currently, all of Hollisters’ promotions and campaigns are in store. However, in the US, Hollister have collaborated with Pretty Little Liars’ star Lucy Hale to design a clothing collection with Michael Scheiner, senior director of marketing and public relations for Abercrombie & Fitch, which owns Hollister, saying that Miss Hale’s ‘easygoing personality goes hand in hand with our Hollister lifestyle.’ (Clements, E. 2014). Contact Information Email: [email protected] Mobile: 01912687060 Linked In: Priyal Vadolia I have been dreaming of studying something that is related to fashion since I was a little girl. When I grow up, I found that I have started to focus more in the business and marketing area of fashion, this course was the perfect combination of both worlds, fashion and marketing. Waad Aljishi This coursed have helped me to understand the fashion and lifestyle industries and it’s roles as well as developing our creative thinking side, it also helped me to learn how to connect with consumers through visuals though our strategic projects. The main things that I have learned from this course is time management and team work. It also helped me on my research skills and how to investigate to find a better information. FMB has provided me with a unique skill set that will aid me in any future career, whether that’s in fashion or not. Teamwork is key in any workplace and through many experiences within my 3 years studying the FMB course there has been many opportunities to collaborate as a team and pool creative and strategic mind-sets to create a product or project both innovative and viable. Sarah W at s o n My visual skills on a variety of adobe software’s has improved ten-fold over the 3 years and has come in very useful outside of my degree, in the workplace and of course, when deciding how to best visualise my project ideas. The key focus that underpins my entire degree is strategic and creative thinking; this is incorporated within every project over the 3 years. Using both of these sides of the brain gives us a unique advantage over a more lateral marketer as we can adapt and use innovation to drive our techniques to a new level. Contact Information Email: [email protected] By learning this course, I have been able to broaden my knowledge and improve my understanding of marketing as a management science. Furthermore, this has enabled me to better understand the actual marketing efforts, that need to be undertaken to attain succeed in the field, and professional level. Theoretical work that were mandatory in the course enabled me to establish a basic and clear understanding of what constitutes the prerequisites of marketing professional standards, and as such be in a position to expand my marketing horizons. Yuling Zhou The entire course created an opportunity where students learned from each other through individual and group participation and presentations, a chance fostered room for improvement and development. Also in this course I had the chance to learn and work in a group setting and succeed as a team both a team leader and team member. I therefore look forward to putting all I learned in the course into practice in the real environment in the fashion industry. Contact Information Email: [email protected] Mobile: 07936336911 Image References From Work 1.Hannah Carroll Yoga Traveller (2014). [online] Available at http://www.yogatraveller.com/wp-content/uploads/2014/04/DSC8360-Edit.jpg [Accessed 20/5/2015]. 2.Georgina Carter Lammily Doll [2014]. anon. lammily.com [04/01/2015]. 3.Jessica Chapplow Own Work 4.Helena Clarke Own Work 5.Rosie Crosbie Lane Crawford FW13 campaign [online]. 287haodiandian. Available via: http://287hao.diandian.com/ post/2013-09-05/40053476271 [Accessed 10/5/2015]. 6. Tiffany Dhani Own Work 7. Sophie Dumontry Face Collage (2014) by ACNE Studios. SS14 (2014) by Charlie May. AW15 (2015) by Tiaber. 8.Chanice Fleming Figure 25: For Love & Lemons, (2015). For Love & Lemons Logo. [image] Available at: http://hooked.heyheygorgeous.com/wp- content/uploads/2013/08/For-Love-and-Lemons.png [Accessed 29 Apr. 2015]. Figure 26: For Love & Lemons, (2015). For Love & Lemons Happy Hour KNITZ. [image] Available at: http://static1.squarespace. com/static/547b970de4b0db8f16a9a8e6/t/54d25f21e4b092ea1b1b72eb/1423073063835/for-love-and-lemons- knits?format=750w [Accessed 7/5/2015]. 9. Hannah Frost Own Work 10.Jade Gould Hammock (2014), Julie Cooper, [ONLINE]. Available at: https://lh5.ggpht. com/2taEpLJTvPKdnaw-dGGLJtxFRNabZ2AzL9EwNt4Rqov-HAelpbhGrdN1Tkg6khFAYNAi5g=s85 [Accessed 13/1/5]. 11.Katie Heaselgrave Own Work 12.Gabriella Hodgson Shaving in India (2012) by Steve Mccurry [Online] Available at: http://stevemccurry.tumblr.com/post/23740890822/india [Accessed 2/5/2015]. 13. Alice King Own Work 14.Philippa Lomas PLAY WITH YOUR FOOD (AND DRINK) WITH MOLECLUE-R (2014) BY STORY. Available online at: http://thisisstory.com/diy-foodporn-with-molecule-r/. 15.Edwin Leung Millennium(Unkown) by Unkown [online] Available at: http://en.tengruiews.k2/userdata/news/en/2012/news_11760 [Accessed 20/4/2015]. 16. Charlotte McIntyre Own Work 17. Isabelle McMahon Color Magazine, (1999). Page from Issue 34. [Scanned page] Available at: http://www.colors- magazine.com/magazine/34 [Accessed: 10/1/2015] . Grayson Perry, (2012). All in the best possible taste tapestry. [image] Available at: http://www. artfund.org/news/2013/06/05/grayson-perry-tapestries-to-tour [Accessed 10/1/2015]. final images all: Rich Kids of Instagram, (2015). Various Images taken from @RichKidsOfInstagram [im- age] Available at: http://richkidsofinstagram.tumblr.com/ [Accessed 10/1/ 2015]. 18.Becky Milward Own Work 19.Ellena Money Casa Le Floresta (2013) http://www.plataformaarquitectura.cl/cl/02-287201/casa-la-floresta-alventosa-morell-arquitectes (Accessed 19/05/2015]. 20.Mingge Nan. Retro Style Images (Unknown) https://hellochao.un/blog?page=5 (Accessed 20/5/2015]. 21. Sophie Newbery Monza Celebrations. (2015). [image] Available at: http://www.f1fanatic.co.uk/wp-content/uploads/2013/09/podium-monz-2013.jpg [Accessed 9/5/2015]. 22. Sophie Robinson Bibelas, T. (2011). Scream and Shout. [image] Available at: http://fashiongonerogue.com/ilse-de-boer-taki-bibelas-marieclaire-italia-february-2011/ [Accessed 24/4/2015]. 23.Matthew Smith NFL logo by Anon (Unknown) Available at: http://goo.gl/ sK2tMz (Accessed 16/4/2015]. Regal London plane by Matthew Smith NFL Fuel Band (edited by Matthew Smith) Available at: http:// goo.gl/jiouGP (Accessed 1/4/2015]. Regal London merchandise Wembley Stadium by Anon (Unknown) Available at: http://goo.gl/DmLkKj [Accessed 17/4/2015]. Regal London logo by Matthew Smith Snapchat at Wembley by Anon (Unknown) (edited by Matthew Smith) Available at: http://goo.gl/rNaZxR (Accessed 16/4/2015]. 24. Zoe Stroud Chopped thai salad. (2014) [Photograph] At: http://pinchofyum.com/chopped-thai-salad-sesamegarlic-dressing(Accessed 07/05/2015). 25. Emma Swingewood Bearded Man n.d. [online image] Available from: http://fashionplaceface.com/hipster-guys-with-beards-tumblr/ [Accessed on: 10/1/15]. 26. Priyal Vadolia Surfboard background (2015), Vadolia, K. [Pen/Illustration] Hollister tracksuit bottoms.(2015) Vadolia, K. [Pen/Illustration]. Hollister perfume bottles. (2015) Vadolia, K. [Pen/Illustration]. Hollister, (n.d.). Hollister & Lucy Hale. [image] Available at: http://www.hollisterco.com/webapp/wcs/stores/ servlet/BrandExperienceView?catalogId=11558&espotKey=LucyHale&langId=-1&storeId=19659&icmp=ICT:BTS14:F:C::LUCY?c mp=pn:080714luc yhalelaunchdrop1 [Accessed: 22/4/2015]. 27.Waad Aljishi Footwear [Unkown]. Unkown. Avalible at: https://uk.pinterest.com/footwear/[Accessed 23/4/2015]. 28.Sarah Watson Hermes, (2014). Key figures for 2013. [image] Available at: http://finance.hermes.com/en/ [Accessed 24 Nov. 2014]. Rita Ora. (2014). [image] Available at: http://cdn1.purseblog.com/images/2014/08/Rita-Ora-Graffiti-Hermes-Birkin.jpg [Accessed 24 Nov. 2014]. Nene birkin. (2014). [image] Available at: http://cdn2.purseblog.com/images/2014/07/Nene-Leakes-Hermes-Birkin-with-Graffiti.jpg [Accessed 24 Nov. 2014]. Gaga birkin. (2014). [image] Available at: http://41.media.tumblr.com/tumblr_lbeanca6BK1qb6nvko1_500.jpg [Accessed 24 Nov. 2014]. Kim Kardashian Scary face bag. (2014). [image] Available at: http://media-cache-ak0.pinimg.com/736x/e8/0d/21/e80d215d47c093b5f64c2eccbc3eafff.jpg [Accessed 24 Nov. 2014]. Kim North Hermes. (2014). [image] Available at: http://outfitidentifier.com/wp-content/uploads/2014/11/600.jpg [Accessed 24/11/2014]. 29.Yuling Zhou Hiphonest. [image] [online] Available at: http://www.goodlifer.com/2009/09/hiphonest/ [Accessed 12/1/2015]. A special thank you to those who made all this possible: The Degree Show Committee Isabelle McMahon Georgina Carter Sophie Robinson Sarah Watson Jade Gould Elle Money Alice King Fashion Marketing and Branding Staff Suzanne Winfield Dana Cowley Melanie Robertson Sue Smedley-Roberts Yvonne Richardson Mark Lamb David Thomas