Download schieffer moderates final presidential debate

APEX Award for Publishing Excellence
Vol. 14, No. 736, Wednesday, Oct. 24, 2012
Dick Wien, Editor / 212-975-5607 / [email protected]
SCHIEFFER MODERATES FINAL
PRESIDENTIAL DEBATE ... MORE
CBS NEWS CHIEF WASHINGTON CORRESPONDENT AND “FACE THE NATION” HOST
BOB SCHIEFFER DISCUSSES MODERATING THE FINAL PRESIDENTIAL DEBATE
IN AN INTERVIEW WITH “CBS THIS MORNING”
To watch a video of Norah O’Donnell’s CBS THIS MORNING interview with Bob Schieffer, go to
http://tinyurl.com/8cllsyq
On the Oct. 23 broadcast of CBS THIS MORNING, CBS News Chief Washington Correspondent and FACE
THE NATION anchor Bob Schieffer discussed moderating the final presidential debate in a live interview
with co-hosts Charlie Rose and Norah O'Donnell. Said Schieffer: "I thought it came off pretty well. My
objective going into this was to come away feeling that people got a better understanding of who these people were and what they're all about. And I kind of felt like that may have happened last night. ... I thought they
handled themselves with great dignity this time around." Continued Schieffer, "This was spirited. The elbows
were sharp. But I thought this was worthy of a debate about the presidency. "
(CBS THIS MORNING, continued from page 1)
On Oct. 16, CBS THIS MORNING announced on air
the launch of CBS THIS MORNING READS, a new
online venture that will virtually connect and engage the
broadcast's viewers with their favorite authors via
CBSTHISMORNING.com. As it expands, the CBS THIS
MORNING READS franchise may incorporate additional
publishers.The first featured selection will be "Team of
Rivals: The Political Genius of Abraham Lincoln" by historian and Pulitzer Prize winner Doris Kearns Goodwin,
which was published in 2005 by Simon & Schuster, and
rereleased on Oct. 16 as a tie-in to Steven Spielberg's
upcoming theatrical film "Lincoln," which is based in part
on the book and stars Academy Award-winner Daniel
Day-Lewis.
program with 21.97 million viewers. Among A18-49, CBS
added +0.5 points (+22%), tied for the most of any network. Among A25-54, CBS added +0.7 (+23%), more
than any other network. CBS has 10 programs gaining
more than two million viewers, more than any other
network. (Source: Nielsen)
VEGAS stars (l) Michael Chiklis and Dennis Quaid;
ELEMENTARY stars (r) Jonny Lee Miller and Lucy Liu.
CBS has given full season "back nine" orders to television's top two freshman series: VEGAS and ELEMENTARY. Both series have opened strong, delivering big
audiences and winning performances in key time periods.
VEGAS is the #1 new series of the season and ranks
sixth overall, winning its Tuesday 10-11:00 PM ET/PT
time period in viewers and key demographics. ELEMENTARY is the #2 new series of the season, ranking ninth
overall and winning its Thursday 10:00-11:00 PM, ET/PT
time period in the key ratings measures. (Source: NTI)
In Other Television News....
Through the first four weeks of the primetime
season, CBS remains #1 in viewers and HHs. In viewers
in the week ending Oct. 21, CBS was #1 on five nights,
more than all the other networks combined (Wednesday,
Thursday, Friday, Saturday and Sunday). CBS had four
of the week’s top six primetime broadcasts: (#2) 60 MINUTES, (#3) THE BIG BANG THEORY, (#4) PERSON OF
INTEREST and (#6) TWO AND A HALF MEN -- and 10
of the week’s top 20 -- as many as all the other networks
combined. (Source: NTI)
Plus... Through the first three weeks of the 2012-2013
season (through Oct. 14), CBS continues to lead all networks in L+3 day DVR lift among viewers, A18-49 (tie)
and A25-54. In viewers, CBS has extended its season-todate viewer advantage to +2.06m versus its live same
day lead of +1.50m. NCIS remains television's #1
CBS has ordered a new alternative series, BAKE
OFF (working title) for broadcast next year. Based on the
hit UK format “The Great British Bake Off,” the series will
feature skilled amateur Americans competing in baking
challenges, with one ultimately being crowned the winner.
CBS Sports Network has
extended its partnership with
the Atlantic 10 through the
2020-2021 season, providing
fans with more national A-10 basketball games than any
other television network (44 total games; 34 men's and
10 women's). And... As part of an aggressive expansion
of its programming schedule, CBS Sports Network is
launched a weekday live, late night show, LEAD OFF,
that debuted on Oct. 22.
(Continued on page 3)
2
IN THE CAMERA EYE
On October, 18 almost 70 CBS employees from many departments within CBS participated in New
York Cares Day. The CBS team worked side-by-side with school staffers at P.S. 38 in Brooklyn to
clean and brighten up the halls, paint murals, spruce up the school grounds and create a new library.
Participation in this project was supported by a donation from CBS Corporation. Volunteers are looking forward to the spring New York Cares Day, when they'll be cleaning up a NYC park. For more
information on New York Cares, please go to www.nycares.org. For further information about the
event, contact Laurie Lawrence ([email protected]).
(TELEVISION, continued from page 2)
LEAD OFF will provide perspective on the sports news
of the day, advancing the storylines fans will be discussing in the morning. The one-hour program, hosted
by Doug Gottlieb and Allie LaForce, will air weekdays
(12:00 Midnight-1:00 AM, ET).
And... The CW will broadcast
the 18th annual “Critics’ Choice
Movie Awards” live, Thursday,
Jan.10, 2013. Since its inception
in 1995, the “Critics’ Choice Movie Awards” has been a
must-attend bellwether event of the movie awards season.
OUTDOOR
In New York City, the Times Square Digital Cube –
a landmark at 42nd Street and 8th Avenue – is being
transformed into the CBS Digital RoadBlock, scheduled
to be launched in
December 2012.
Operating 24/7, the display’s format can
Times Square Cube under accommodate a single
construction
digital image across the
full 45'x90' wraparound
display, or two separate digital images, one on each
45'x45' side screen. ... Also in the Times Square area,
CBS Outdoor has entered into an exclusive marketing
agreement with SL Green Realty Corp for two 48’x
38’w full-motion, high-resolution digital displays at 1515
Broadway. The north facing digital display is visible for
up to one-third of a mile north in Times Square. The
South Face views exclusively towards One Times
Square, site of the New Year’s Eve ball drop.”
(Continued on page 4)
3
PEOPLE, cont.
PEOPLE
At CBS Television
At CBS Interactive, Matthew Hutchison
Distribution, Maureen
has been named Vice President, Corporate
FitzPatrick and Joe
Communications, overseeing strategic
Ferullo have been named
communications campaigns for a number
Senior Vice President,
of brands, including CBS.com, CNET,
Programming and
GameSpot and more. Hutchison also will
work closely with the CBS Television com-
Matthew
Hutchison
Maureen
FitzPatrick
Joe
Ferullo
Development. FitzPatrick
joins CTD from
munications team to help tell broader, inte-
FremantleMedia North America, where she served as Senior
grated stories about viewer engagement across CBS's entire
Vice President of Comedy Development, developing, selling
portfolio of platforms. He joins CBSi from Dell, where he led
and producing scripted live-action and animated adult come-
global product PR campaigns. ... David Rice has been
dies for numerous cable networks. Ferullo has been with CTD
appointed Senior Vice President and General Manager of CBS
since 2006, serving as Vice President of Programming and
Interactive Games, overseeing all operations for the compa-
Development. He is responsible for developing new shows and
ny’s games portfolio. He joins CBS Interactive from Yahoo!,
is currently overseeing programs such as the #1 show in syndi-
where he served as a vice president responsible for the com-
cation JUDGE JUDY and the #1 talk show DR. PHIL, as well
pany's global media properties and platforms.
as JUDGE JOE BROWN and INSIDE EDITION and the Emmy
Award-winning talk shows THE DOCTORS and RACHAEL
Byron "Ron" Harrell has
RAY.
been named Director of
Music Programming for
(CBS OUTDOOR, continued from page 3)
CBS RADIO's Dallas-Fort
Worth stations. He serves
Byron "Ron"
Harrell
Dan Mason
as Program Director for
KVIL-FM (103.7 Lite FM)
and KLUV-FM (98.7 KLUV) and also provides strategic guidance for all CBS RADIO Dallas music brands. With 23 years'
experience in program management, Harrell was most recently
In October, Hartford/New Haven became the new
home to CBS Outdoor’s newest digital media, digital
posters. This new media combines the creative flexibility
and day-parting abilities of digital with the key placement
and neighborhood penetration of posters, making them
the ideal point-of-purchase media.
Program Director for WDVD/WDRQ/WJR Detroit and Regional
Operations Manager for Cumulus Broadcasting's 47 stations in
the Michigan/Northwest Ohio region. ... Radio executive Dan
Mason has been named Program Director of Boston's newest
Top 40 radio station 103.3 AMP Radio (WODS-FM). For the
last six years, he has programmed Entercom's Top 40 KDND
The End in Sacramento, CA. In the August ratings period,
And... GameStop TV, CBS Outdoor’s Digital Network,
has signed a multi-year agreement with Arbitron Inc.
to deliver monthly audience estimates for their in-store
advertising network. The most recent study also shows
a viewership increase for GameStop TV of more than
20% over the last two years.
Mason led The End to #1 ratings positions with Persons 12+,
as well as with W18-49, A25-54, and W25-54. In addition to
The End, Mason oversaw the launch of Sacramento's Star
106.5, an adult contemporary station, this past December.
Emmy Award-winning 60 MINUTES producer Michael Radutzky has been named
Executive Producer, Creative
Development, a new CBS News unit dedicated to finding new ways to create and
distribute CBS News content for cable,
broadcast and other distribution. He retains
his Senior Producer role on 60 MINUTES.
Michael
Radutzky
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FORWARD-LOOKING STATEMENTS
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meaning of section 27A of the Securities Act of 1933 and section
21E of the Securities Exchange Act of 1934. Forward-looking statements involve risks and uncertainties that could cause actual factual
results to differ materially from the forwardlooking statements. CBS
Corporation's news releases and filings with the SEC including its
most recent Form 10-K and Form 10-Qs, contain a description of
factors that could affect future results. The forwardlooking statements are made only as of the date of this document and we do not
undertake to update any forward-looking statements to reflect subsequent events.
For more information about CBS Corporation, see the Company's
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