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Generative Research Observe people using products in their contexts to gain a nuanced understanding of their behaviors and perspectives Why? It helps to discover what people know and feel to later inspire the design of an artifact, a service or a system. Generative Research is a great tool to empathize with users and collect knowledge that is difficult to express with words. What? Generative Research is a series of collaborative activities involving people (designers and non-designers) using tangible artifacts to represent aspects of their personal experience with the aim of generating meaningful solutions for the issue to solve. How? These co-design activities are flexible and can be adjusted to the particular needs of each research. The main point is to get direct insights from the users’ unique point of view. Define the problem Formulate a hypothesis of the problem you are trying to solve. Describe the challenges of your research, the aspirations, focus areas, the guiding principles and the design objectives. Plan your activities Tacit Knowledge MAKE SAY Based on your hypothesis prepare the toolkit and materials needed to represent the experiences of the user within the defined framework Generative Research Activities Explicit Knowledge Set the stage and the size of the research group DO Construct and sequence your own co-design activities Explicit Knowledge Make a workshop pilot to spot opportunities for improvement Facilitate the workshop Use your communication skills Empathize with the participants in a human way Identify leaders and opposers in the group Capture everything that happens during the session Actively engage with people Interpret the results Dispose irrelevant insights Single out the most relevant quotes for each individual person Look for emerging patterns Visually document your findings in a story form Brainstorm design ideas Takeaways 1 Direct collaboration with users allows to discover the mindset of people regarding a specific problem and later translate it into a feasible solution 2 Users are no longer perceived as passive consumers, instead they actively participate in the design process of a product 3 People are creative by nature, they are after all the experts at understanding their own ways of life 4 Generative Research is great starting point to develop innovative ideas through collaborative efforts References Frog Design Bringing Users into Your Process Through Participatory Design http://www.slideshare.net/frogdesign/bringing-users-into-your-process-through-participatory-design By Elizabeth B.–N. Sanders Perspectives on Participation in Design http://www.maketools.com/articles-papers/Sanders2013Perspectives.pdf By Elizabeth B.–N. Sanders A Framework for Organizing the Tools and Techniques of Participatory Design http://www.maketools.com/articles-papers/PDC2010ExploratoryFrameworkFinal.pdf theuxclinic.com