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Bryant Economics I. Demand and Quantity Demanded DEMAND REVIEW Plot the demand schedule on the demand graph. Demand schedule for Coke Price Quantity $ $ $ $ $ .25 .30 .40 .45 .50 Price 500 400 300 200 100 Quantity 1. DEMAND is the quantities of a good or service that consumers are willing and able to buy at various prices during a given time period. 2. QUANTITY DEMANDED is the quantity of a good or service that will be demanded at a particular price. 3. The DEMAND SCHEDULE is a listing of the quantities demanded at each price and from this the DEMAND CURVE can be plotted. 4. Notice that there is a INVERSE relationship between price and quantity demanded. 5. The idea that as price increases and quantity demanded decreases, and vise versa, is known as the LAW OF DEMAND. Because of this relationship the demand curve is said to be sloping DOWN ward from left to right. 6. There are three reasons why the law of demand is true. One, the INCOME EFFECT says that the buyer’s income is limited so if they are to buy more, the price must be lowered and as the price of goods and services rise, buyers cannot buy as much. 7. Two, the SUBSITUTION EFFECT says that at higher prices consumers will substitute other products for the one in question and; therefore, the quantity demanded will decline for that product (and vise versa). 8. Three, LAW OF DIMINISHING MARGINAL UTILITY says that as buyers consume a product the usefulness/satisfaction derived from each additional unit declines. This is illustrated by the example of drinking sodas. The most satisfaction comes from the first one you drink and after that their value or usefulness diminishes. This explains why lower prices are needed if the buyer is to be enticed into buying more units of the product. 9. Quantity demanded differs from demand, in that, QD is changed by PRICE and is illustrated by a MOVEMENT ALONG the demand curve. Quantity demanded is dealing with one particular price and quantity. Demand is dealing with all the entire relationship of price and quantity for a product. It is looking at the all prices at all quantities. 10. The two most important provisions contained in the definition of demand are WILLING AND ABLE TO BUY and AT VARIOUS PRICES 11. The given time period means that all things are held constant (CETERIS PARIBUS) for the demand graph. However, over time existing conditions might change. 12. The NON-PRICE DETERMINANTS of DEMAND illustrate the changes that might occur. The non-price determinants of demand cause the demand curve to shift to the RIGHT for an increase and to the left for a DECREASE. Use the graph to answer the following questions. 13. Notice that in the graph that at each price the quantity increased for corn when the graph shifted 4 to the RIGHT. 14. This illustrates an increase in demand. It occurred 3 because of one of the non-price determinants of demand changed. For example in D2 the situation 2 might be that consumers now feel corn is healthy for you. This determinant is TASTE and 1 PREFERENCES. Now at each and every price the 50 60 70 80 quantity has increased. There was a new time period in which ceteris paribus assumptions were Bushels of corn lifted, and D1 became D2. 15. If we assume that all things remain the same and change only the price of the product, then we will have a change in QUANTITY DEMANDED. 16. True, if we lower the price, then the quantity demanded will increase. But rather than shifting the curve like we did for a CHANGE in DEAMND, we show this change in QUANTITY DEMANDED as a MOVEMENT ALONG the demand curve. 17. Illustrate a change an increase quantity demand on the graph below and a increase in demand. Price 5 Price Price Quantity Quantity 18. Fill in the blanks in the following statements. These statements help us to remember the differences between a change in demand and a change in quantity demanded. Price QUANTITY DEMANDED Moves the point along the curve NON-PRCE DETERMIANTS __________ ___________ Demand SHIFT ON THE CURVE Elasticity of Demand 19. The ELASTICITY of demand is defined as the degree of responsiveness of a change in quantity demanded to a change in PRICE. 20. If the percentage change in QD is GREATER than the percentage change in price, then demand is said to be ELASTIC. 21. But, if the percentage change in quantity demand is LESS than the change in price, then demand is said to be INELASTIC. 22. Products which have INELASTIC demand may have one of the following characteristics: necessity, few good substitutes, or takes a small portion of income. 23. Products that are ELASTIC in demand may have these characteristics: a luxury, many good substitutes, or large portion of income is used in its purchase. Decide whether the demand for the following products is elastic/inelastic using the total revenue test: 24. The price of product X is reduced from $1.00 to $.85 and the quantity demanded increases from 120 to 150. ELASTIC $1.00 * 120 = $120.00 $0.85 * 150 = $ 127.50 SINCE THE PRICE WENT DOWN AND THE TOTAL REVENUE WHEN UP. (IN OPPOSITE DIRECTIONS) DEMAND IS ELASTIC The price of product Y increases from $2.00 to $3.00 and the quantity demanded drops from 90 to 80. INELASTIC $2.00 * 90 = $180.00 $3.00 * 80 = $240.00 SINCE THE PRICE WENT UP AND THE TOTAL REVENUE WHEN UP. (IN THE SAME DIRECTION) DEMAND IS INELASTIC 25. The price of product Z decrease from $.10 to $.08 and the quantity demanded increases from 1,000 to 1,050. INELASTIC $0.10 * 1000 = $100.00 $0.08 * 1050 = $84.00 SINCE THE PRICE WENT DOWN AND THE TOTAL REVENUE WHEN DOWN. (IN THE SAME DIRECTION) DEMAND IS INELASTIC Match the non-price determinant with the correct example of that determinant. Show whether demand will increase or decrease. Example: b . Peanut butter when jelly increases in price. ___ __C___ 26. Product X falls out of favor with buyers._DOWN __E___ 27. Product X is exported to the Far East. UP __D___ 28. Product X (normal good) when people’s income goes up. UP __B___ 29. Product X when the price of product Y (a close substitute) increases. UP __A___ 30. Product X when the price of product Z (product Z goes with product X) decreases. UP __F___ 31. Product X when the price of product X is expected to be higher next week. UP a. b. c. d. e. f. price of a complement price of a substitute taste and preferences people’s income number of buyers future expectations about price