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AMAZING healthcare hollywood winter edition 2010 star the quarterly publication of Hollywood Private Hospital TA L E S T H AT H E A L The healing power of fairytales A member of Ramsay Health Care Keeping The Beat p8 Foundation For The Future p10 Something Special p14 4 Tales That Heal Our fairytale-themed marketing campaign 8 Keeping The Beat New technologies for abnormal heart rhythms 10 Foundation For The Future Supporting house-building in Cambodia 14 Something Special Hollywood Medical Centre 16 Getting Good Advice 18 A Dedicated Team 20 Hollywood Sponsors’ Activity 22 Hollywood In Brief 23 Profiling Hollywood Specialists AMAZING healthcare amazing healthcare This issue is dedicated to relationships how we work as a team, volunteerism at Hollywood and the strong relationships we have with our medical specialists and nursing teams. We also focus on our community and how we relate to all of you in a meaningful and positive way. Relationships change lives, and that’s what we do here everyday at Hollywood Private Hospital. As Executive Director of Hollywood it’s personally important to me to know that what we do here is of benefit and value to everyone who deals with us and that we make a significant contribution to the health of our community overall. Of course it’s rewarding to be recognised for our efforts in health care but we need to make sure we don’t rest on our laurels in the ongoing pursuit of excellence. Hollywood continues to enjoy its reputation as one of Perth’s most respected and progressive private hospitals. Our recent research has shown that this view is held by a diverse crosssection of our local community. While we will always value our beginnings as the repatriation hospital, that perception is well and truly changing. Hollywood is today viewed as a dynamic and modern private hospital which offers a broad range of medical services and facilities. We are acknowledged and valued for our ongoing contribution to the community and, above all, we continue to provide excellent health care and service. Keep your eyes peeled on the streets of Perth for our new marketing campaign, Amazing Fairytales, which features some of your favourite childhood characters who are facing their very own health challenges just as we do every day. So who are the heroes that have inspired the campaign? It is of course our doctors, nurses, health care workers and the very special relationship we have with our patients in returning them to great health. I’m sure you will relate to these much loved characters and the positive messages they convey in facing life’s health challenges with courage, determination and support. Happy reading everyone. The Hollywood Star © Hollywood Private Hospital 2010 Please direct all editorial enquiries to: Penny Tassone Marketing & PR Director Tel 08 9346 6664 email [email protected] Richard Calautti Acting Marketing & PR Manager (Editor) Tel 08 9346 6663 email [email protected] Writers: Andrea Lewis, Penny Tassone & Richard Calautti Monash Avenue, Nedlands WA 6009 Mail: Locked Bag 2002 Nedlands WA 6909 www.hollywoodprivatehospital.com.au PP639699/00110 A member of Ramsay Health Care Kevin Cass-Ryall Executive Director Hollywood Private Hospital AMAZING healthcare welcome AMAZING HEALTHCARE amazing l a e H t a h T Tales Hollywood’s latest advertising campaign uses the power of fairytales to show the hospital’s specialist capacity and its commitment to health and wellbeing. 5• The campaign cleverly brings together messages about health services we offer, and ties them in to the tales we know so well. ollywood’s latest advertising campaign uses stories that we all know: Humpty Dumpty, Snow White and the Seven Dwarfs, and Alice in Wonderland, for example. The campaign cleverly brings together messages about health services we offer, and ties them in to the tales we know so well. Penny Tassone, Marketing and PR Director at Hollywood, says that the campaign is part of an ongoing effort to send a positive message about the spirit of medical care that Hollywood provides, and to show the broad range of specialist care available. “Because Hollywood was established in the 1940s as a military hospital, we carried that reputation well into the ‘90s,” Penny said. “But today we are a modern, state-of-the art hospital with more than 650 accredited specialists working across a wide range of disciplines. “When we started our new series of advertising campaigns in 2006, we felt that people were not aware of the diversity of services we offer, or of the importance of what the hospital was doing when it comes to health and wellbeing.” That idea started the ‘Amazing’ campaign, which aimed to showcase Hollywood to the community as an organisation which is capable of extraordinary achievements in a broad range of medical and surgical specialties, and how the team can assist people needing medical treatment return to the life they once had. The current fairytales campaign continues that effort with a brightly illustrated and cleverly crafted series of billboards now scattered around Nedlands, West Perth and the CBD. “There is a ‘happily ever after’ theme to the ads,” Penny explained. “The skill of our specialists and nurses can put Humpty Dumpty together again. “They address the real concerns that people have when facing a medical procedure, while maintaining a warmth and a familiarity about them, which aims to reassure and empower patients.” “Hollywood’s message is that we are here to help you get back your quality of life. The image of the doctor wielding a surgical instrument does not characterise the overriding attitude of surgeons or the goals of Hollywood. A positive outcome – a person surfing again, or nursing their grandchild – these represent the purpose of Hollywood.” Research into the effectiveness of the Hollywood marketing campaigns shows that the perception of Hollywood as a veterans’ hospital is changing. People interviewed about the hospital were predominantly aware that Hollywood provides services to patients of all ages and they are aware of the caring approach of the hospital’s many specialists. Visit www.healingtales.com.au Keeping The Beat Dr Andrei Catanchin, cardiologist and electrophysiologist, at the Hollywoodbased Perth Cardiovascular Institute and his team are at the forefront of introducing new technologies and techniques in managing abnormal heart rhythms – a common condition experienced by many Australians. •8 Dr Andrei Catanchin g t MRI- Compatible Pacemakers In March, Dr Catanchin implanted WA’s first MRI-compatible pacemaker at Hollywood Private Hospital. He performed the successful operation on an elderly veteran from the Perth suburb of Shelley. Thousands of Australians suffer from irregular heart rhythms. For the most part, abnormal cardiac rhythms can be managed with an implanted device, with the pacemaker perhaps the most well known and most commonly used. The small four-centimetre thin disc can improve a patient’s quality of life dramatically. Living with these devices, however, does impose some restrictions. For patients with a pacemaker, having a magnetic resonance imaging (MRI) scan as a diagnostic test is ill advised. The risk is that the magnetic field and radio signals generated by the MRI can disrupt the pacemaker’s settings or cause wires to overheat, potentially triggering irregular heart rhythms. “The problem is an unpredictable response from the pacemaker,” said Dr Catanchin. “For this reason, most radiologists agree that the procedure is too risky. “This means serious limitations on the types of diagnostic tests available to many people, which is problematic because the MRI is often the best diagnostic method for brain, neurological or orthopaedic imaging, as well as for the heart itself. Until now, patients with a pacemaker have had to make do with other less appropriate diagnostic tests, which is not ideal.” The manufacturer of the innovative MRIsafe pacemaker, Medtronic, is the largest manufacturer of pacemakers worldwide. Other companies are now developing comparable products. The new device has been designed with non-magnetic leads, and the design ensures that if the magnetic field triggers an error in the pacemaker, the pacing system automatically reverts to a safe and stable setting and performs as intended. “There have been some implants of MRIcompatible pacemakers in the eastern states, but this is the first one in Perth,” Dr Catanchin explained. “It’s an exciting and very important clinical development. MRI pacemaker “Until this product came onto the market, there were no approved MRI-friendly implantable pacemakers or defibrillators for use.” placed in the left atrial appendage, to ‘seal’ it off and so prevent any blood clots that may have formed in this pouch from entering the blood stream. Because the development is so new, the full range of pacemakers and defibrillators that are MRI-compatible has yet to be developed. Several companies are working on the new technology. We expect that in the next few years advances will see a comprehensive range of these devices available, allowing thousands more people to undergo an MRI if needed. “This technology offers an alternative to anticoagulants or blood thinners,” Dr Catanchin explained. “It can be especially welcome for those using warfarin, which can be a difficult blood thinner to control. Remote Monitoring Technology Patients with pacemakers and implantable defibrillators can now make use of technologies which allow for remote monitoring, where a device’s activity can be checked by a doctor using the internet, while the patient remains in their own home. These newer devices have a special home monitoring wireless transmitter. Data from the implanted device is transmitted to an inhome communicator and uploaded via the telephone network to a server, where it can be reviewed and archived. If the pacemaker detects a problem, it sends a warning signal to the physician, who can access patient and device data from any internet-enabled PC or even a mobile phone. “This allows a doctor to check the signs immediately, rather than a patient having to wait for an appointment time and come into the clinic,” Dr Catanchin said. “The system can save unnecessary admissions to hospital and also give a patient immediate peace of mind in their own home. In a state like Western Australia, this is especially valuable for patients living a long way from the metropolitan area.” A call centre provides patient support. Research Update on Atrial Fibrillation The WATCHMAN device is used for patients with atrial fibrillation (AF), a commonly occurring disturbance in the heart’s rhythm. AF may predispose to stagnation of blood flow which increases the risks of clots in the left atrial appendage. “If the left atrial appendage is closed over, a patient can potentially stop taking warfarin. “Studies in the US and Europe have shown that the WATCHMAN device prevents AFrelated stroke and outperforms warfarin in preventing haemorrhagic strokes in patients with atrial fibrillation, so we are excited that this procedure is now available in Western Australia.” ENGAGE-AF Study For stroke patients with AF, warfarin is currently the therapy of choice, as it is effective in preventing the formation of blood clots in the body. However, the drug can be difficult to control. It can cause bleeding, interacts adversely with many other medications and some foods, and requires monitoring. Only about 60 per cent of patients get into the therapeutic range. AF can become more serious with age, and is linked to strokes and heart attacks. The study is trying to find a safer and more effective means of thinning blood. Dr Catanchin is the local Principal Investigator in an international team currently conducting a research trial called ENGAGE-AF. The study is looking at the use of a new anticoagulant, edoxaban – in effect, an oral version of the commonly used Clexane injection, which doesn’t need monitoring with blood tests and has very few interactions, compared with warfarin. “The cardiology team at Hollywood has been involved with innovative and exciting advances in managing heart conditions of all types,” Dr Catanchin said. “We are fortunate to have available to us here in Western Australia all the latest equipment and devices, making it possible to perform advanced and complex procedures putting Hollywood at the forefront of cardiology care.” Using a well established catheter technique, the WATCHMAN device is 9• A m a z i n g h e a l t h c a r e • 10 foundation for the future Through a generous donation to the Tabitha Foundation, Hollywood Private Hospital has helped volunteers to further much needed house-building projects in Cambodia. Each family is presented with a Tabitha bed quilt to use in their new home 11 • The effects of the Khmer Rouge on Cambodia have been devastating. Long after the Vietnam invasion of 1979 that ousted the Khmer Rouge from Phnom Penh, the brutal communist regime continued to operate from border areas, influencing the running of the country and continuing its control over the lives of ordinary Cambodians. By the time Pol Pot died in 1998, he left only 300 high school educated Cambodians, with many skilled and professional Cambodians executed in the notorious killing fields. Infrastructure had been destroyed, there was no public health system, and the country experienced the highest incidence of AIDS in Asia. With virtually no economic growth, little opportunity existed for people to establish a sustainable living, destroying morale and self-esteem. The Tabitha Foundation was established in 1994 by Janne Ritskes with seed funding from the Australian and Canadian Consulates in Cambodia. Canadian by birth, Janne now lives in Phnom Penh. Tabitha aims to help the poorest of the poor rebuild their lives. Tabitha works in many provinces, with ongoing projects in Battambang, Kep, Sihanoukville, Kampong Speu and Siem Reap. At the moment, they are also working in Svay Rieng – the poorest region. In recent years, volunteers from around the world have travelled to Cambodia to help rebuild the country. Hollywood theatre nurse Jenni Lockwood has been part of this collective effort for years, working specifically with the Tabitha Foundation. She now coordinates trips to Cambodia, along with Pauline Dunn, the Tabitha representative in Perth. “Tabitha started by setting up a local cottage industry,” Jenni said. “Community development projects were next, and then came the house-building program.” • 12 In 2009, 29 teams went to Cambodia and they built a total of 264 houses. When teams arrive at a site, the frames and footings of the house have already been installed by a local construction company. The Tabitha team completes the house, erecting tin cladding and making floors from bamboo. There is no electricity - Cambodians use fire to cook, eating mostly chicken, rice and vegetables. “Last time, 25 people from all over Australia raised over $40,000,” Jenni said. “We built 20 houses in two days in February this year. We had more money than we needed for the planned number of houses, so we contributed to the building of wells.” One of the keys to Tabitha’s success is its micro-banking program, a savings initiative that is mandatory for recipients of houses to participate in. They must save $30 before they qualify for a building project, which costs a total of $1500. Tabitha works with families to find ways to help them raise the money. Currently 35,000 families participate in Tabitha’s savings program and 38,000 families have graduated from the program. A big part of the philanthropic success of Tabitha is due to its goal of having zero overheads with 100 per cent of donations applied to on-the-ground programs. “Every dollar we earn goes directly into building houses,” Jenni explained. “Tabitha has a board of directors in New South Wales who all work on a volunteer basis. We are not asking people to give money that is being sent with no oversight. We go there and we build the houses. So we return from a trip with something to show, with houses actually built and families moving in immediately. “This makes fundraising much easier as donors see a fast and direct result from their contribution. And it means donations keep coming. The donation from Hollywood, for example, supplied material for two houses, which we completed during our February visit this year.” But Jenni also points out that what is really satisfying is to see that when volunteers return to villages months after a house has been built, residents have often made improvements to it. “They have added a window here, a canopy there, so we know there is a real sense of pride and home ownership that this initiative is giving them,” she said. “We have also found that once villagers observe other houses being built, they see the success and want to be part of the program.” For volunteers, the experience is not only a well-organised one, but often life changing. Jenni and Pauline arrange all travel logistics so that volunteers can focus on their primary purpose – building houses. Tabitha also encourages first-time volunteers to visit the genocide museum and the killing fields to help them understand the atrocities that occurred. “It is a day of sadness, having all those realities in front of you,” Jenni said. “But it solidifies in our minds the reason we go to Cambodia, and makes working with all these wonderful people a joy. Their smiles when houses are completed are simply overwhelming. “I’ll keep going back as long as I can. At the end of that second day’s building, when we are packing up after the last nail has been hammered, I am already planning and thinking about the next build.” To find out more about volunteering, call Jenni on (08) 9243 7130 or visit www.tabitha.org.au A big part of the philanthropic success of Tabitha is due to its goal of having zero overheads with 100 per cent of donations applied to on-the-ground programs. A shy village child is overawed by all the activities happening in his village Village leader wishing volunteers good health and happiness in return for houses they have finished building Local Cambodian women hand sewing a beautiful bed quilt for Tabitha 13 • something special • 14 In late 2009, Hollywood completed its $128.5 million building project. This state-of-the-art development includes four additional operating theatres and a new 130bed ward block. The ward block incorporates four new inpatient wards including a purpose-built rehabilitation unit, a new oncology ward and an oncology day treatment suite. The building project also provides a new home for the gastroenterology department and a separate multi-storey car park. An important part of the development is the Hollywood Medical Centre, which opened in March this year. Wayne Williams, Project Development Manager for the redevelopment, says that the architecturally designed centre has 65 suites, and will significantly improve the hospital’s facilities. “The suites range from 54 to 850 square metres each,” Wayne said. “There is a total of 6,500 square metres of space and doctors are able to fit out their units as required for their specific needs. The suites are gradually filling up, and we expect them to be completely occupied by the end of 2010.” Dr Margaret Sturdy, Director of Medical Services, says that Hollywood wanted to maintain control over who was in the building, rather than hand the project over to a developer. We have sold individual strata title units to doctors who now own their own suite. “The approach we’ve taken is both a good investment for doctors, and it allows Hollywood to ensure that those doctors working on site are aligned with our values of respect for the individual, teamwork, the pursuit of excellence, contribution to the community and they embrace the Hollywood spirit,” Dr Sturdy explained. The Medical Centre was built in response to a need for more specialist consulting space in the area. When Hollywood announced the idea of additional consulting space, there was a high level of interest from specialists and requests were numerous. “The popularity of the hospital was a significant factor in attracting specialists,” Dr Sturdy said. “Hollywood has a good reputation in the community, and its proximity to Sir Charles Gairdner is a big advantage. “The location is extremely attractive to doctors. They can park under cover at Hollywood, do their private work here. It is a short walk to Sir Charles Gairdner to do their public work. And with approved plans by the Department of Health to expand Charlies, specialists prefer to have rooms close by. The convenience factor of Hollywood’s new building is very strong.” Importantly, the centre also allows Hollywood to expand in growing areas of specialty. Dr Sturdy says that there are a number of important areas that will offer enhanced services as a result of the centre. “ENT (Ear, Nose and Throat) is a growing area for us,” Dr Sturdy said. “Hollywood is not traditionally associated with ENT, but we have accommodated a young and enthusiastic group of ENT specialists in the new building. “Another big growth area is orthopaedics, with several specialists relocating from the existing specialist centre and expanding their services.” The centre will also see an increase in the number of psychiatrists working from Hollywood. Psychiatry has long been a core business area for Ramsay and the Hollywood Clinic has a great reputation for it. Oncology and clinical haematology will also expand, with a number of haematologists looking to relocate. Their services will complement the hospital’s new chemotherapy and oncology wards. Along with these new and growing specialties, we continue to maintain a very strong backbone of general surgery and general medicine. With our new facilities, and the ageing population we are expecting these key specialties to continue to expand. IMPORTANTLY, THE CENTRE ALSO ALLOWS HOLLYWOOD TO EXPAND IN GROWING AREAS OF SPECIALTY. DR STURDY SAYS THAT THERE ARE A NUMBER OF IMPORTANT AREAS THAT WILL OFFER ENHANCED SERVICES AS A RESULT OF THE HOLLYWOOD MEDICAL CENTRE. 15 • advice getting The Continence Advisory Service has been located at Hollywood for the past ten years, and this has given the organisation the support and the visibility it has needed to do its job well. Established in 1994, the Continence Advisory Service (CAS) was initially based in Shenton Park and then Subiaco, in premises where it lacked the access and visibility it required to achieve broad public impact. In 1999, Hollywood Private Hospital urologist Dr Stan Wisniewski successfully negotiated with the hospital to acquire space at its Nedlands location. CEO Deborah Gordon says that the move to Hollywood just over ten years ago has helped to strengthen the organisation and has enabled it to become much more effective in achieving community reach. “We get very good exposure here,” Deborah said. “Visitors and staff learn that there is a continence resource centre they can consult or recommend to family, friends or patients. Being at Hollywood allows us to attract clients from both south and north of the river, which has been a big step forward for us in terms of increasing our accessibility to the whole metropolitan area. “And Hollywood supports us in promoting the service through its marketing activities. Last year, the hospital helped us by sponsoring the first prize at our art award and • 16 exhibition, Water Works III. This event was very successful in raising awareness about Continence Awareness Week and Waterworks Week.” One in five Australians experiences a bladder or bowel control problem. While most people might associate this condition with the elderly, it cuts across all ages. A startling 50 per cent of those affected never seek help, causing frustration with lifestyle limitations and related health problems. “The impact on quality of life is huge,” Deborah said. “People might drop out of playing sport because of bladder leakage, or children may not want to sleep over at a friend’s house because of bed wetting anxiety. “Bladder or bowel dysfunction is also one of the main reasons elderly people move from their own homes to a care facility.” Statistics show, however, that 70 per cent of people can improve or cure this problem through relatively simple interventions and lifestyle changes. “It’s a case of finding out what is causing the problem, and then finding the most effective management or treatment options available,” Deborah explained. “Looking at fluid intake, for example, or changing diet, can have a positive effect. Working with a continence nurse or continence physiotherapist, or knowing about certain medications can also help significantly. “But people often don’t know about these options and either don’t know where to turn or are afraid of what the treatment might be.” The Continence Advisory Service fills the gap between people’s lack of knowledge and the options available to them, by providing Perth’s most comprehensive information and referral service on continence. Funded through the Home and Community Care program and incorporated in its own right, CAS is a community-based service. As such, it complements the clinical service offered by Hollywood’s continence nurses. But the focus of its work is on its confidential and professional helpline service, extensive resource centre, education and training programs and referrals to other services or specialists. Deborah Gordon, CEO, (seated) with Health Promotion Officer, Sheila Mwebaze “One of the areas in which we’ve had great success is in our community education and training programs,” Deborah noted. “Our professional staff offer regular presentations – often tailored to specific needs – throughout Western Australia. We provide this education not only to community groups, but also to health care professionals and health care workers. “We track members of the community three months after they’ve attended one of our education programs and we find that they have, in fact, taken active steps to manage their problem. “We capture our data, which clearly shows that we are getting the message out about treating incontinence, and we also present our results at national and international conferences.” The Continence Advisory Service is affiliated with the Continence Foundation of Australia, the national peak body. For further information, contact the Continence Advisory Service on (08) 9386 9777 or visit www.continencewa.org.au 17 • a dedi team a d e d i c at e d t e a m Dr Andrew Granger Hollywood’s new stroke rehabilitation unit is the first dedicated facility for post-acute stroke care in a private hospital in Western Australia. Geriatrician and stroke rehabilitation physician Dr Andrew Granger can now treat stroke patients in a dedicated stroke rehabilitation unit (SRU) at Hollywood. The new initiative specialises in post-acute care of stroke patients and is the first in a private hospital in Perth. Until now, stroke patients wanting to attend a private hospital were treated on mixed rehabilitation wards, with the only dedicated SRUs located in public hospitals. But, according to the National Stroke Foundation’s latest draft Clinical Guidelines for Acute Stroke Management 2010, admission to, and treatment in, a dedicated stroke rehabilitation unit is now the medical standard of care. • 18 “In terms of hospital services, the establishment of a stroke unit is the single most important recommendation for stroke management made by the National Stroke Foundation,” Dr Granger said. “The evidence-based recommendations are that active rehabilitation be carried out by a specialist rehabilitation team. “Research clearly shows about a 30 per cent reduction in death and disability when a stroke patient receives both early admission to, and subsequent treatment in, a specialised stroke rehabilitation unit.” Improved outcomes occur because patients benefit from exposure to a concentration of staff with a special interest and advanced skills in the management of stroke rehabilitation. Therapies are, as a result, more effective. Hollywood’s new SRU now delivers services that meet the latest national guidelines. Stroke patients are located in a geographically discreet unit, comprising ten beds in the Jim Gordon ward. “Patients are treated by a multi-disciplinary team, all of whom specialise in stroke rehabilitation,” Dr Granger explained. “Nurses and allied health workers who have an interest in stroke work as an integrated team, communicating with each other and generally working together more effectively to manage a patient’s recovery. “Once staff have a specialisation and access to further professional training in an area, they show more commitment and improved performance in the field in which they work.” One such staff member is Tracey Sariago, nurse manager and now also manager of the SRU. Tracey says that her priority is to make sure a patient is put onto Hollywood’s stroke pathway as soon as they arrive. Improved outcomes occur because patients benefit from e xposure to a concentration of staff with a special interest and advanced skills in the management of stroke rehabilitation. Therapies are, as a result, more effective. Strokes and the way in which they are treated are a pressing health issue in Australia. In 2010, Australians will suffer around 60,000 new and recurrent strokes – approximately one stroke every 10 minutes. Strokes cost Australia $2.14 billion a year. Eighty per cent of strokes occur in people over the age of 55. The number of strokes in Australia is set to increase each year due to the nation’s increasing aged population. Rapid medical advancements mean that we’ve become better at prolonging life. This has resulted in an increase in certain types of diseases that occur much later in life – strokes being one of them. icated Many strokes may be preventable. While factors such as age, gender and family history cannot be controlled, other risk factors such as high blood pressure, smoking, obesity, poor diet and inactivity can be controlled to reduce the risk of having a stroke. www.strokefoundation.com.au “One of the biggest advantages of the SRU is the quick response in getting a patient onto a rehabilitation program,” she said. “If admitted to a general ward, a patient would spend more time in bed in the first few days. Now, when they get to the stroke ward, we focus on getting them moving as quickly as possible. “Research shows that the sooner you get a patient up and moving, the better the recovery rate. Being proactive after someone has had a stroke is an important part of their physical recovery, and Hollywood’s SRU allows us to respond quickly.” Once a patient is admitted, Tracey notifies the allied health team, who aims to get the patient moving as quickly as possible. In a stroke unit, fewer complications occur with things such as swallowing, because the patient is seen by a speech therapist quickly. “The allied health team has weekly meetings to set goals, discuss the rehabilitation program and set discharge plans for a patient,” Tracey explained. Nursing care, speech therapy and social work are done on the ward, with physiotherapy and occupational therapy carried out in the rehabilitation gym. “Before the SRU, we would have offered general management and general care for a patient,” Tracey said. “Now we can focus on stroke management and care. A lot more education is available to staff to learn about strokes and how to rehabilitate a patient. “Hollywood uses the National Stroke Foundation’s Stroke Connect program, which offers support to patients after discharge.” Dr Granger says that Hollywood has always followed acute care pathways and protocols for best treatment, and stroke rehabilitation has been a strong pathway for years at Hollywood. “This dedicated care unit is a natural result of years of laying the groundwork for best practice stroke treatment at Hollywood,” he said. “Typically, I’d have to keep my private patients out of the private system, choosing to treat them in a public hospital, because this is where the only dedicated stroke units have been. Now, for the first time, I can treat patients effectively in a private setting. “Hollywood has been forward-thinking in making this happen. And the new facilities that have been built at Hollywood mean that we have better capacity for providing improved care.” 19 • Black Swan Theatre Company Twelfth Night is the beguiling Shakespearian comedy full of mistaken identities, unrequited love, hilarity and silliness that touches the playful romantic in all of us as it follows the romantic adventures of Viola and her twin brother Sebastian. Playhouse Theatre, 24 July – 8 August. Presented by Black Swan’s HotBed Ensemble, David Greig’s Yellow Moon: The Ballad of Leila and Lee is a gritty contemporary tale of young love, looming tragedy and the unexpected. Set to be the most inventive and vital storytelling of the season by one of the most exciting contemporary playwrights working today. PICA, 6 – 22 August. Unravel the mystery of Madagascar, the haunting tale of an unsolved disappearance that forever alters three lives. Each individual story unfolds at different points in time in the same hotel room in Rome, weaving back and forth to form one gripping tale of love and loss. Playhouse Theatre, 23 October – 7 November. The West Australian Opera Cavalleria Rusticana & Pagliacci His Majesty’s Theatre 7.30pm – August 7, 10, 12, 14, 17, 19, 21 Cavalleria Rusticana and Pagliacci are two of the world’s greatest Italian operas, written two years apart by different composers but now always performed as a standard double bill. Cavalleria Rusticana is a hotblooded tale of love, lust and betrayal, of promises made and broken, of revenge and ultimately regret. Pagliacci on the other hand is heavy with paradox in a commedia del arte style – where the life of the play and the life of the players intrude in on one another. They are both “uno squarcio di vita” – a slice of life, intended to represent the lives of ordinary people. This film noir production sees the tragedies of these lives unfold in a provincial Italian village with great dramatic intensity. • 20 La Sonnambula His Majesty’s Theatre 7.30pm – October 28, 30 and November 2, 4, 6 In this production, commissioned by Opera Conference, Director Julie Edwardson approaches the 19th-century story with 20th century hindsight – exploring the realm of the subconscious with a battle between oldfashioned superstition and the modern psychology of Freud and Jung. The story of the sleepwalking bride is romantic in tone, with great singing expressing the drama. This is a most endearing love story of mistaken circumstances that are righted in the end. 2-Season subscriptions and single tickets available through BOCS Ticketing on 9484 1133 Tickets can be purchased through BOCS Ticketing on 9484 1133 or online at www.bocsticketing.com.au HOLLYWOOD SPONSORS’ ACTIVITY WA Ballet The Sleeping Beauty 10 - 25 September 2010 Burswood Theatre with West Australian Symphony Orchestra Marcia Haydée, one of the greatest ballerinas of her time, brings the Australian Premiere of her glorious version of The Sleeping Beauty to Perth and West Australian Ballet Performed to Tchaikovsky’s magnificent score, The Sleeping Beauty has enchanted audiences of all ages and remains one of the most magical and beloved ballets of all time. This dazzling, full length production comes to us from Ballet de Santiago, Chile and with its lavish set and costumes, is the largest ever staged by West Australian Ballet. The Sleeping Beauty is the immortal tale of Princess Aurora, who is cursed by the wicked Fairy Carabosse to prick her finger and die on her sixteenth birthday. The beautiful and kind Lilac Fairy can break the evil spell… but only with the touch of true love’s kiss. Don’t miss out, call Ticketek on 1300 795 012. Gala 17 - 21 November 2010 His Majesty’s Theatre with live orchestra A spectacular celebration of Australia’s first ballet company featuring Beethoven, Mozart and guest stars from Australia and abroad. Whilst established by Madame Kira Bousloff in 1952, it wasn’t until 1970 that West Australian Ballet achieved official status as the State Ballet Company and was able to contract a permanent ensemble of dancers. So to celebrate this important 40th year milestone, artistic director Ivan Cavallari and music maestro Myron Romanul have assembled a very special evening of ballet. Beethoven’s elated Seventh Symphony inspired the choreography of Uwe Scholz in a work widely considered one of the great masterpieces of the ballet repertoire. Get your tickets through BOCS 9484 1133. 21 • hollywood in brief Nola Cruickshank, Director Clinical Services with Jenni Lockwood, Theatre Nurse Hollywood Specialist Named Citizen of the Year Associate Professor Robert Pearce – a consultant plastic surgeon at Hollywood – has received a 2010 Citizen of the Year Award. The Awards honour the outstanding contributions of Western Australians. Professor Pearce won the professions award category, which recognises the exceptional achievements of an individual in a vocation requiring advanced knowledge and learning. Professor Pearce was recognised for his integrity and commitment to patients, and for his inspirational approach to training and assisting those under his guidance. Professor Pearce is a highly qualified and experienced reconstructive plastic surgeon. In addition to the position he holds at Hollywood, he is also a clinical lecturer in surgery at the University of Western Australia and has been a Clinical Associate Professor there since 2007. Hollywood Volunteer Service Launch Carnaby’s Black Cockatoo The new look Hollywood volunteer service was launched in January with long term palliative care volunteers, previous Red Cross volunteers and the newly recruited Hollywood volunteers. Hollywood executives and other management staff joined volunteers at the launch event. Hollywood Private Hospital now has more than 65 registered volunteers. 16 volunteers are involved on a regular basis in the Gratwick ward, continuing the tradition of the PCU volunteers, while the rest are engaged in different areas of the hospital. Nola Cruickshank, Clinical Services Director Lockwood Volunteers are involved with a range of activities including and frontJenny of house, patient support, driving the courtesy buggy, the “Food Friends” program (volunteers are trained by allied health staff and assist selected patients at meal times), assisting at the Day Surgery Unit by escorting patients through to the waiting room after admissions, and offering hand care /massage. Hollywood is very fortunate to have the services of these wonderful people who are making a daily difference to the people they are encountering here. Ramsay WA, see how we ran… Students from Hollywood Primary The inaugural HBF Run for a Reason event on May 23 lived up to the expectation of being one of the most exciting community events of the year, and Ramsay WA were proud to be a founding sponsor of what we anticipate will be an annual fun run. Ramsay team members joined over 10,000 other entrants to take on either the 4.5km or 14km course that started and finished at the WACA. The event raised over $200,000 for the 6 charities involved, which was a fabulous effort, particularly in the first year of this exciting new event. Walkers and runners thoroughly enjoyed their journey through the main roads of the city, usually reserved for traffic only. Ramsay WA was also proud to sponsor ‘The Team Challenge’ which included categories of largest fundraiser, largest team, and furtherest team distance. Hollywood a non-smoking campus Professor Ralph Martins It’s official, as of 1st September 2010 Hollywood will be a totally smoke-free establishment. We’ve been a smoke free site for a while now, but we’ve been maintaining two designated smoking areas for staff. As of this date these smoking areas will no longer be available. We’re in the business of saving lives so it’s our responsibility to provide our staff, visitors and patients with a safe, healthy, smoke free environment. You’ll notice signs being erected throughout the hospital in the coming months. We’re also producing some educational brochures on these changes that will be circulated throughout the hospital. • 22 profiling hollywood specialists Mr Simon Ryan Dr Bradley Augustson Mr Ryan completed his undergraduate medical degree at the University of Western Australia and his internship at Sir Charles Gairdner Hospital (SCGH). He began his training in general surgery in 2004 in Western Australia and was awarded his FRACS in January 2008. Mr Ryan commenced training in endocrine surgery as the endocrine surgical fellow at SCGH in 2007 before completing a further two years of endocrine surgical training in 2008 (at The Austin and St Vincent’s Hospital, Melbourne) and 2009 (at Liverpool Hospital, Sydney). Dr Bradley Augustson is a clinical and laboratory haematologist who graduated from the University of Western Australia in 1991 and completed his haematology training at Sir Charles Gairdner Hospital (SCGH) in 2002. During 2003, Dr Augustson worked at Queen Elizabeth Hospital in Birmingham as the bone marrow transplant fellow. After returning to Perth in January 2010, Mr Ryan commenced private general surgical practice with a special interest in diseases of the thyroid, parathyroid and adrenal glands. He has consulting rooms at Hollywood Medical Centre and a public appointment at Fremantle Hospital. He also operates and consults at Joondalup Health Campus. Mr Ryan says that many newly trained general surgeons typically undergo further post-fellowship training to develop expertise in a general surgical subspecialty. “My two years away from Perth have allowed me to refine my skills in endocrine sub-specialty operations,” he said. “However, I remain actively involved in general surgery in both an emergency and elective context.” In 2004 he undertook myeloma research, including work into the serum free light chain assay with international organisation “The Binding Site”. This assay, which allows for improved diagnosis of light chain myeloma, oligosecretory myeloma and AL amyloidoisis was established in Perth in 2005. In 2005, Dr Augustson returned to Perth, taking up a staff specialist position at SCGH and PathWest. He also practises at Hollywood, where he has specialist rooms, and has an appointment at Western Diagnostic Pathology. Dr Augustson is interested in all forms of adult malignant haematology, including acute and chronic leukaemias, lymphoma and multiple myeloma. Myeloma, in particular, is a rapidly evolving field with a number of novel agents recently introduced into clinical practice and the promise of other agents in current clinical trials. Dr Augustson has an active interest in ongoing clinical research. At SCGH, he is principal investigator for a number of clinical trials in myeloma, lymphoma and leukaemia. “These trials are a cornerstone of medical research and offer a number of advantages to patients, one of which is access to medications that may not otherwise be available,” Dr Augustson said. “As such clinical trials are essential in that they help develop new standards of care for treatment as well as provide the framework for future research.” 23 •