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CAGNY 2017 Roundup Growth is dominant in 5 key themes In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual conference of the Consumer Analyst Group of New York (CAGNY) We listened and here is what we heard … GROWTH IS DOMINANT IN 5 KEY THEMES Major themes Product and service innovation Business portfolio optimization Health and wellness, social responsibility and sustainability Operational excellence and eﬃciency Digitization of the path-to-purchase and last mile Percent of companies covering theme INNOVATION Percentage diﬀerence vs. 2016 100% M&A 84% 32% 25% HEALTH & WELLBEING 76% 0% MARGIN IMPROVEMENT & COST REDUCTION 76% 26% MARKETING MODEL CHANGE AND INVESTMENT * 76% GO-TO-MARKET CHANGE 68% SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE 64% PREMIUMZIATION & REVENUE MANAGEMENT * 60% DIGITAL LIFESTYLE & MOBILE 60% 19% DIVESTITURES & PORTFOLIO OPTIMIZATION 60% -4% E-COMMERCE/DIRECT-TO-CONSUMER * 56% DEMOGRAPHIC SHIFTS 56% EMERGING MARKET GROWTH 56% DEVELOPED MARKET GROWTH 52% ORGANIZATIONAL REALIGNMENT (INCL. SSC) 48% SUSTAINABILITY 32% SNACKING/AWAY FROM HOME * 32% ECOSYSTEM & PARTNERSHIPS 28% SOCIAL RESPONSIBILITY 24% BIG DATA & ANALYTICS 16% 23% 14% 19% -3% 7% 34% 9% -4% 14% 0% * Emerging themes FOUR THEMES GAINING EXECUTIVE ATTENTION Marketing model change and investment companies talked 76% ofabout changes to their marketing model Shift from linear to digital was the main topic New innovative ways of engaging with consumers For example: One leading personal care company presented a new innovative approach to social marketing Note: 26 CPG companies presenting at CAGNY 2017 Source: Deloitte Analysis, 2017 Premiumization and revenue growth management companies talked 60% ofabout premiumization and revenue growth management Premiumization through mix and innovation Price realization through pack size and formats For example: One food company presented new ways to deliver greater price realization E-commerce/ direct-to-consumer Snacking/food away from home companies talked 56% ofabout e-commerce/ companies talked 32% ofabout snacking/food direct-to-consumer away from home Dedicated teams to build e-Commerce >50% of all US eating occasions Both direct-to-consumers and marketplaces (e.g., Amazon/Alibaba) 3 times per day Exclusive products and oﬀers (e.g., gifting) For example: Another food company talked about how it is building a dedicated direct-toconsumer business New packaging, formats and products For example: Several companies presented ‘snackable’ version of their traditional products About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member ﬁrms, and their related entities. DTTL and each of its member ﬁrms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member ﬁrms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective aﬃliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member ﬁrms. Copyright © 2017 Deloitte Development LLC. All rights reserved.