Download CAGNY 2017 Roundup

CAGNY 2017 Roundup
Growth is dominant in 5 key themes
In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual
conference of the Consumer Analyst Group of New York (CAGNY)
We listened and here is what we heard …
GROWTH IS DOMINANT IN 5 KEY THEMES
Major themes
Product
and service
innovation
Business
portfolio
optimization
Health and wellness,
social responsibility
and sustainability
Operational
excellence
and efficiency
Digitization of the
path-to-purchase
and last mile
Percent of companies covering theme
INNOVATION
Percentage difference vs. 2016
100%
M&A
84%
32%
25%
HEALTH & WELLBEING
76%
0%
MARGIN IMPROVEMENT & COST REDUCTION
76%
26%
MARKETING MODEL CHANGE AND INVESTMENT *
76%
GO-TO-MARKET CHANGE
68%
SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE
64%
PREMIUMZIATION & REVENUE MANAGEMENT *
60%
DIGITAL LIFESTYLE & MOBILE
60%
19%
DIVESTITURES & PORTFOLIO OPTIMIZATION
60%
-4%
E-COMMERCE/DIRECT-TO-CONSUMER *
56%
DEMOGRAPHIC SHIFTS
56%
EMERGING MARKET GROWTH
56%
DEVELOPED MARKET GROWTH
52%
ORGANIZATIONAL REALIGNMENT (INCL. SSC)
48%
SUSTAINABILITY
32%
SNACKING/AWAY FROM HOME *
32%
ECOSYSTEM & PARTNERSHIPS
28%
SOCIAL RESPONSIBILITY
24%
BIG DATA & ANALYTICS
16%
23%
14%
19%
-3%
7%
34%
9%
-4%
14%
0%
* Emerging themes
FOUR THEMES GAINING EXECUTIVE ATTENTION
Marketing model
change and investment
companies talked
76% ofabout
changes to their
marketing model
Shift from linear to digital
was the main topic
New innovative ways of
engaging with consumers
For example: One leading
personal care company presented
a new innovative approach to
social marketing
Note: 26 CPG companies presenting at CAGNY 2017
Source: Deloitte Analysis, 2017
Premiumization and
revenue growth
management
companies talked
60% ofabout
premiumization
and revenue growth
management
Premiumization through
mix and innovation
Price realization through
pack size and formats
For example: One food company
presented new ways to deliver
greater price realization
E-commerce/
direct-to-consumer
Snacking/food away
from home
companies talked
56% ofabout
e-commerce/
companies talked
32% ofabout
snacking/food
direct-to-consumer
away from home
Dedicated teams to build
e-Commerce
>50% of all US eating
occasions
Both direct-to-consumers
and marketplaces (e.g.,
Amazon/Alibaba)
3 times per day
Exclusive products and
offers (e.g., gifting)
For example: Another food
company talked about how it is
building a dedicated direct-toconsumer business
New packaging, formats
and products
For example: Several companies
presented ‘snackable’ version of
their traditional products
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