Download Animal Farm Chapter THREE - Propaganda, Squealer`s Speech

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1.1
Animal Farm Chapter THREE – Propaganda
What is propaganda? What is newspeak?
With your partner, try to define these terms, then check with the definitions from Wikipedia
and OALD (propaganda, newspeak) at the end of this worksheet.
OUR DEFINITION
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2.1
Squealer‘s Speech
Read Squealer‘s speech. What techniques of propaganda do you think he uses?
"Comrades!" he cried. "You do not imagine, I hope, that we pigs are doing this in a spirit of
selfishness and privilege? Many of us actually dislike milk and apples. I dislike them myself.
Our sole object in taking these things is to preserve our health. Milk and apples (this has
been proved by Science, comrades) contain substances absolutely necessary to the wellbeing of a pig. We pigs are brainworkers. The whole management and organisation of this
farm depend on us. Day and night we are watching over your welfare. It is for YOUR sake
that we drink that milk and eat those apples. Do you know what would happen if we pigs
failed in our duty? Jones would come back! Yes, Jones would come back! Surely,
comrades," cried Squealer almost pleadingly, skipping from side to side and whisking his tail,
"surely there is no one among you who wants to see Jones come back?”
2.2
Techniques of propaganda
There are some techniques propagandists use to make their points persuasive. Match the
corresponding items from the two columns
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Greeting
Repetition
Intonation
Exaggeration
Rhetorical questions
Common enemy
Body language
Cleverness
Assertions
Lies
Selective truth
Your own good
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
L.
Asked to make statements or produce an effect
Helps attract attention and memorise the message
It is essential to draw your audience`s attention
Pick only those facts which are beneficial for you
Remember: we all fight together!
Short emphatic statements
Sometimes you cannot tell if it is a lie!
Subliminal, subconscious message
The obvious becomes the most important
The rise, the fall and the pitch of your voice
What we do serves mainly your benefit, not ours!
You must sound intelligent / knowledgeable
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2.3
Look again at the speech and try to find the techniques.
Greeting
Repetition
Intonation
Exaggeration
Rhetorical questions
Common enemy
Body language
Cleverness
Assertions
Lies
Selective truth
Your own good
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3.1
Definitions
Wikipedia
Propaganda is a form of communication aimed towards influencing the attitude of the
community toward some cause or position by presenting only one side of an argument.
Propaganda statements may be partly false and partly true. Propaganda is usually
repeated and dispersed over a wide variety of media in order to create the chosen result in
audience attitudes.
3.2
OALD
Propaganda: ideas or statements that may be false or exaggerated and that are used in
order to gain support for a political leader, party, etc.
Newspeak: language that is not clear or honest, for example the language that is used in
political propaganda
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Key vocabulary
influence the attitude
exaggerate
persuasive
assertion
essential
draw attention
pitch of voice
make statement
subliminal
subconscious
knowledgeable
emphatic
tell
selective
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