Download Advertising Program Entrance Exam Study Guide

Advertising Program Entrance Exam Study Guide
Terms You Should Know For the Entrance Exam
ADVERTISING ELEMENTS
- Subliminal Advertising
- Stereotyping
- Social Marketing
- Viral Marketing
- Wants, Needs, and Desire
- Consumer Behavior
- Puffery
- Relevance
- Definition of Advertising
- Federal Trade Commission (FTC)
- Deceptive Advertising
- Slogan
- Tagline
- Product Placement
- Marketing Mix
- Promotional Mix
- Consumers
ADVERTISING RESEARCH
- Quantitative Research
- Qualitative Research
- Primary Research
- Secondary Research
- Survey Research
- In-depth Interviews
- Focus Groups
- Friendship Groups
- Ethnographic Research
- Psychographics
- Demographics
- Strategic Planning
- Strategic Research
ADVERTISING CREATIVE
- Creative Concept
- Copywriter
- Art Director
- Execution
- Four Color Printing
- Headlines
- Copy
- Spot Color
- Full Bleed
- Hard Sell
- Soft Sell
THE ADVERTISING
AGENCY
- Media Planner
- Strategist & Researcher
- Account Management
- Account Planner
- Copywriter
- Art Director
- Specialized Agencies
- Creative Boutiques
- Full-Service Agencies
-Digital Technologist
-Social Media Strategist
MARKETING COMMS
- Public Relations
- Sales Promotion
- Direct Response
- Push Strategy
- Pull Strategy
STRATEGIC PLANNING
- SWOT
- Objectives
- Strategies
- Tactics
- Features
- Benefits
- Consumer Insight
- Brand Insight
- Positioning
- Target Audience
- Target Market
- Market Segmentation
- Situation Analysis
-Creative Brief
ADVETISING PIONEERS
- Rosser Reeves
- Leo Burnett
- Jack Trout
- David Ogilvy
MEDIA
- The Media Planner
- Media Strategy
- Aperture
- Flighting
- Pulsing
- Continuous
- Frequency
- Reach
- Share
- Media Vehicle
- A Medium
- Media Mix
- Cost per Thousand (CPM)
- Nielsen
- Arbitron
- People Meter
- Billboards
- Transit
TYPES OF ADVERTISING
- Retail Advertising
- Brand Advertising
- Direct-Response Advertising
- Institutional Advertising
- Business-to-Business Advertising
- Consumer Advertising
- Consumer Market
- Business-to-Business Market
- Reseller Market
- Institutional Market
- Co-op Advertising
TELEVISION
- Storyboards
- Scripts
- Network
- Affiliate
- Syndication
- Sponsorship
- Spot Advertising