Download Ch. 12 Perfect Competition

Ch. 12: Perfect Competition.
 Selection of price and output
 Shut down decision in short run.
 Entry and exit behavior.
 Predicting the effects of a change in demand,
technological advance, or change in cost.
 Efficiency of perfect competition
Perfect Competition
Perfect competition is an industry in which:
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Many firms sell identical products to many buyers.
No barriers to entry.
Established firms have no advantages over new ones.
Sellers and buyers are well informed about prices.
Perfect competition arises when
 When firm’s minimum efficient scale is small relative to
market demand
 Homogeneous products – only price matters to buyers.
Perfect Competition
• In perfect competition, each firm is a price
taker.
 No single firm can influence the price
 Each firm’s output is a perfect substitute for the
output of the other firms,
 Demand for each firm’s output is perfectly elastic.
Perfect Competition
– Market demand and supply determine the price that the firm must
take.
– A firm’s marginal revenue is the change in TR resulting from a oneunit increase in the quantity sold.
– In perfect competition, MR=P.
Firm
Industry
S
P
MR=P
D
Perfect Competition
• Firms’s goal: maximize economic profit.
 = TR – TC
TR=PXQ
TC=opportunity costs of production, including normal
profit for the owner.
Profit Max. in Perfect Comp.
A perfectly competitive firm faces two constraints:
 Market constraint
 market price and the firm’s revenue curves
 Technology constraint
 firm’s product curves and cost curves.
Profit Max. in Perfect Comp.
• 2 decisions in the short run:
 Whether to produce or to shut down.
 If the decision is to produce, what quantity to produce.
• A firm’s long-run decisions are:
 Whether to stay in the industry or leave it.
 Whether to change its capital/labor mix (e.g. increase or
decrease its plant size)
Profit Max. in Perfect Comp.
• At low output levels, the
firm incurs an economic
loss—it can’t cover its
fixed costs.
• Profits maximized at 9
units of output.
Profit Max. in Perfect Comp.
• Marginal Analysis
– Because MR is constant and MC eventually
increases as output increases, profit is maximized
by producing the output at which
(P=)MR = MC
Profit Max. in Perfect Comp.
Profit Max. in Perfect Comp.
• Profit = (P-ATC)*Q
Profit Max. in Perfect Comp.
• SR decision to shut down.
 P = (P-ATC)*Q
= (P-AVC)*Q –TFC
 If P < minimum of AVC, the firm shuts down temporarily
and incurs a loss equal to TFC.
 If P> minimum of AVC, the firm produces the quantity at
which P=MC, even if profits are negative.
Profit Max. in Perfect Comp.
The Firm’s Short-Run Supply Curve
 shows firm’s profit-maximizing output for different
market prices, ceteris paribus
 MC curve above minimum of AVC
• SR Industry Supply Curve
– The quantity supplied by the industry at any
given price is the sum of the quantities supplied
by all the firms in the industry at that price.
– Entry of new firms shifts industry supply curve to
the right
– Exit of old firms shifts industry supply curve to
the left.
LR adjustments
• In SR, economic profits could be positive,
negative or zero.
• In the LR,
– Firms enter if economic profits are positive
– Firms exit if economic profits are negative.
– No entry or exit if economic profits are zero.
LR adjustments
• Effect of increase in demand on economic profits in LR
• At LR equilibrium
 P=MC=ATC
 P=0
 ATC is at a minimum
Industry
Typical Firm
LR equilibrium
Long-run equilibrium occurs in a competitive industry
when:
 P is zero, so firms have no incentive to enter or exit the
industry.
 LRATC is at its minimum, so firms can’t reduce costs by
changing plant size.
External Economies and Diseconomies
• Constant cost industry
– Industry output has no effect on a given firm’s ATC
• External economies
– decreasing cost industry
– Firm’s costs fall as industry output rises
• External diseconomies
– Increasing cost industry
– Firm’s costs rise as industry output rises
External Economics and Diseconomies
• LR supply curve reflects how change in
industry output affects ATC.
– External economies  LR supply downward sloping
– External diseconomies  LR supply upward sloping
– Constant cost industry  LR supply horizontal.
LR adjustment to change in demand with
decreasing cost industry
Industry
Typical Firm
LR adjustment to change in demand with
increasing cost industry
Industry
Typical Firm
Changes in Plant Size or adoption
of new technology
– Firms change their production technology (or
plant size) whenever doing so is profitable.
– If ATC exceeds the minimum of LRATC, firms
change their technology to lower costs and
increase profits.
– Suppose a new technology emerges that reduces
LRATC at a higher level than previously.
Changes in Production Technology
– Why can’t a firm survive in LR at Q=6?
– Why is LR equilibrium at Q where LRATC is minimized?
Technological Advances
• New-technology firms enter and old-technology
firms either exit or adopt the new technology.
• Optimal sized firm could be either larger or
smaller
• Industry supply increases and the industry supply
curve shifts rightward.
• The price falls and the quantity increases.
• Eventually, a new long-run equilibrium emerges
in which
 all the firms use the new technology
 the price has fallen to the minimum average total cost
 each firm earns normal profit (zero economic profit)
Competition and Efficiency
• Competitive equilibrium is efficient only if
there are no external benefits or costs.
– Positive externalities.
– Negative externalities.
Applications
• Effect of barriers to entry on competitive
market
• SR versus LR effect of an increase in variable
input price
• SR versus LR effect of commodity taxes