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JOBNAME: McGraw−Morgan PAGE: 1 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 7C4B2D75 /production/mcgraw−hill/booksxml/morgan/chap10 CHAPTER 10 The Price-Taking Firm 10.1 Conditional Factor Demands in the Long Run In the previous chapter of this supplement, we considered the general problem of how a firm that is a price taker in the factor markets chooses its cost-minimizing method of production. Although we did not mention it at the time, the quantities of the factors used in the cost-minimizing method of production are the “conditional” factor demands for those factors. This idea is most easily illustrated through an example. From the previous chapter, recall Dutch Dynamism, which uses capital, K, and labour, L, to produce output. Dutch Dynamism’s production function is L ⁄ K ⁄ . Dutch Dynamism is a price taker in the factor markets: It pays w per unit of labour and r per unit of capital. In the last chapter, we derived the combination of factors that minimized the cost of producing x amount of output. The quantity of labour is 12 12 L(w, r, x) = w−1⁄2r1⁄2x, and the quantity of capital is K(r, w, x) = w1⁄2r−1⁄2x. Note that we have written these conditional factor demands as functions of the factor prices and the amount of output to be produced, x. We do this to emphasize that the quantities of the factors demanded depend on the values of these variables. In particular, we have related the amount of labour the firm wishes to employ to its price; and we have related the amount of capital the firm wishes to employ to its price. A relation between the amount demanded of something and its price is a demand curve; so the above expressions are the conditional factor demand curves for labour and capital, respectively. Conditional factor demand curves always slope downward.1 Differentiating our expression for the quantity of labour demanded, we can demonstrate this result for the labour demand curve: ∂L ∂w 1 = − w−3⁄2r1⁄2x < 0. 2 Since the derivative is negative, the quantity of labour demanded falls as the wage rises. Similarly, differentiating our expression for the quantity of capital demanded, we can also demonstrate this result for the capital demand curve: ∂K 1 = − w1⁄2r−3⁄2x < 0. ∂r 2 We use the term conditional factor demand to differentiate these demand schedules from the factor demand schedules considered in the text (much like we differentiated between compensated demand and (uncompensated) demand in our analysis of the consumer). The difference arises, because with the conditional factor demand, there is no output effect—x is 42 Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 1 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica JOBNAME: McGraw−Morgan PAGE: 2 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 84CDB829 /production/mcgraw−hill/booksxml/morgan/chap10 CHAPTER 10: THE PRICE-TAKING FIRM fixed—and only the factor substitution effect is present. Recall, from the text, that the (unconditional) factor demand is affected by both the output effect and the factor substitution effect. We will explore this distinction further in the next section. 10.2 Factor Demand and Profit Maximization for the Price-Taking Firm Consider a firm that employs N different factors and is a price taker in both the output market and the factor market. Let yn denote the quantity of the nth factor and pn its price. Let P denote the price the firm receives for its output. The firm’s output from employing the factor combination (y1, …, yN) is given by the production function F(y1, …, yN). Our objectives are (1) to find the profit-maximizing amount of each factor to employ and (2) to show the relation between this and the factor demands we derived in the previous section. If the firm employs the factor combination (y1, …, yN), its profit, will be the revenue from the output produced minus the sum of the expenditures on the factors: P × F(y1, . . . , yN) − p1y1 − . . . − pNyN . Although this expression is a function of many variables (i.e., y1, …, yN), maximizing it is similar to maximizing a function of one variable. In particular, the necessary conditions are analogous, the principle difference being that, here, we set the derivatives with respect to each of the factors equal to 0. Thus, the factor combination (y1, …, yN) that maximizes profit is the solution to the N equations2 P× ∂F ∂y1 − p1 = 0 through(10.2.1) P× ∂F ∂yN − pN = 0. Recalling that )F/)yn is more conventionally written as MPPn (marginal physical product of the nth factor) and rearranging Equations (10.2.1), we have P × MPP1 = p1 through(10.2.2) For a price taker in the output market, the output price, P, equals its marginal revenue, MR. For a price taker in the factor markets, the price of the factor (e.g., pn) equals that factor’s marginal factor cost, MFC. So Equations (10.2.2) are consistent with the rule that a factor, say the nth, is employed up to the point at which its marginal revenue product, MR × MPPn, equals its marginal factor cost. Consider any two factors, say the ith and jth. From Equations (10.2.2), we have Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 2 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica 43 JOBNAME: McGraw−Morgan PAGE: 3 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 753D844E /production/mcgraw−hill/booksxml/morgan/chap10 44 MATHEMATICAL SUPPLEMENT TO ACCOMPANY MICROECONOMICS Pi MPPi =P= pj MPPj . Rearranging that expression, we have MPPj MPPi = pj pi . But this is just the familiar tangency condition for cost minimization! So we have shown that the profit-maximizing factor combination is also the cost-minimizing factor combination for producing the profit-maximizing level of output. To illustrate these ideas, suppose widgets are made with labour and capital according to the production function F(L,K) = L1/2 + K1/2. Suppose the price of labour is €1, the price of capital is €2, and the price of a widget is €8. Equations (10.2.2) for this problem are 8× 1 2 × L−1⁄2 = 1 and 8× 1 2 × K−1⁄2 = 2. Solving, we have L = 16 and K = 4. The profit-maximizing level of output is, therefore, 161/2 + 41/2 = 6 widgets. The firm’s profit is (€8 × 6) – (€1 × 16) – (€2 × 4) = €24. We can also use this example to explore the difference between conditional factor demand and factor demand, thereby illustrating the importance of the output effect. Suppose, now, that the price of labour is w, the price of capital is r, and the price of a widget is P. Equations (10.2.2) for this problem are now P× 1 2 × L−1⁄2 = w and P× 1 2 × K−1⁄2 = r. Solving, we have L= S D P 2w 2 and K = SD P 2 (10.2.3) 2r Note that both factor demands are downward sloping, as we knew they must be (recall footnote 2 on p. 328 of the text). Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 3 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica JOBNAME: McGraw−Morgan PAGE: 4 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 920391B2 /production/mcgraw−hill/booksxml/morgan/chap10 CHAPTER 10: THE PRICE-TAKING FIRM To see the difference that the output effect makes, we will now calculate the conditional factor demands. We will do so using the Lagrange Method from Chapter 8 of this supplement. The Lagrangean is L = wL + rK + μ[x − (L1⁄2 + K1⁄2)] , where, recall, the Lagrange multiplier, m, is marginal cost. Differentiating the Lagrangean with respect to L, K, and m and setting the derivatives equal to 0 yields 1 × L−1⁄2 = 0, 2 1 ∂L ⁄ ∂K = r − μ × × K−1⁄2 = 0, 2 ∂L ⁄ ∂L = w − μ × and ∂L ⁄ ∂μ = x − L−1⁄2 − K1⁄2 = 0. Solving these equations for the unknowns (L, K, and m), we obtain μ= L= 2wrx w + r1 rx S D w+r 2 (10.2.4) , and K= S D wx w+r 2 . The last two equations are the conditional factor demands for labour and capital, respectively. At the profit-maximizing factor combination, the factor demands and the conditional factor demands are equal. To see this, remember that a price taker produces up to the level where price, P, equals marginal cost. From the Lagrange Method, marginal cost equals m. So P = m, or, from Equations (10.2.4). P= 2wrx (10.2.5) w+r Substituting that expression for P into Equation (10.2.3), we get L= S D rx 2 w+r and K = S D wx 2 w+r . These are the conditional factor demands found above. Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 4 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica 45 JOBNAME: McGraw−Morgan PAGE: 5 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 6CF6D1AF /production/mcgraw−hill/booksxml/morgan/chap10 46 MATHEMATICAL SUPPLEMENT TO ACCOMPANY MICROECONOMICS Although the factor demands and the conditional factor demands are equal at the profit-maximizing factor combination, their slopes are different at that combination. To see this, differentiate the factor demand for labour with respect to the price of labour, w: dL dw = P2 2w =− 3 2r2x2 w(w + r)2 The second equality follows substituting Equation (10.2.5) for P. Differentiating the conditional factor demand for labour with respect to w, dLc dw = 2r2x2 (w + r)3 , Where the superscript c indicates that this is conditional factor demand. Since w < w + r, it follows that dLc dw > dL dw . That is, the factor demand curve is more steeply downward sloping than the conditional factor demand curve. Here, there is a negative output effect: When the price of labour rises, the firm reduces the amount of labour it employs, both because it is substituting out of labour—the factor substitution effect, dLc/dw—and because it is reducing the amount of output it produces—the negative output effect. 10.3 Exercises 10.3.1 Verify for the widget manufacturer considered in Section 10.2 that L = 16 and K = 4 is really the cost-minimizing factor combination for producing 6 widgets. That is, solve the cost minimization problem directly and check that you obtain L = 16 and K = 4. 10.3.2 Consider Dutch Dynamism again. What happens to its conditional factor demand for labour as the price of capital rises, all else being equal? Briefly explain why you should have expected this answer given that only two factors are used in production. 10.3.3 Consider the widget manufacturer again. What happens to its conditional factor demand for labour as the price of capital rises, all else being equal? What happens to its factor demand for labour as the price of capital rises, all else being equal? Explain the differences that you find. 1 You can see that this must be true by the fact that cost minimization subject to obtaining an output target is really the same problem as expenditure minimization subject to obtaining a utility target (which was dealt with in Chapter 4 of this supplement). The consumption bundle that solves this latter problem consists of the compensated demands, and compensated demand curves, recall, always slope downward. Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 5 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica JOBNAME: McGraw−Morgan PAGE: 6 SESS: 7 OUTPUT: Tue Jan 13 10:16:53 2009 SUM: 0E14CA08 /production/mcgraw−hill/booksxml/morgan/chap10 CHAPTER 10: THE PRICE-TAKING FIRM 2 To be precise, we have only shown these equations to be a necessary condition. The mathematics required to show that these equations are also a sufficient condition lie outside the scope of this supplement. Kerrypress Ltd – Typeset in XML A Division: chap10 F Sequential 6 www.kerrypress.co.uk - 01582 451331 - www.xpp-web-services.co.uk McGraw Hill - 245mm x 189mm - Fonts: Sabon & Helvetica 47