Download Press Release PDF

Brookwood Advises on Sale of Leading Yum! Brands Franchisee
We are pleased to announce that Brookwood Associates has advised Bravo Food Group,
LLC (“Bravo”) on the sale of the company to Celebration Restaurant Group, LLC
(“Celebration”). Bravo is a well-respected operator within the Yum! Brands system, with
40 units operating across three states primarily under the Taco Bell brand. Brookwood’s
targeted marketing process highlighted Bravo’s operational excellence, successful
integration of acquired stores, and strong regional management team.
The sale yielded an attractive outcome for the shareholders and management, and
partners the company with an experienced operator within the Yum! Brands system. This
transaction extends Brookwood’s track record in advising franchised restaurant
companies from quick service to fast casual to casual dining.
“Brookwood’s
performance
exceeded
our
expectations. They ran an effective process, and
their analytic work was impeccable.
Most
importantly, Brookwood provided wisdom when
we needed it!”
Dave Shryock, SB Partners
Bravo Food Group, LLC
About Bravo Food Group: Bravo is the tenth largest franchisee of Taco Bell, Pizza Hut and
Long John Silver’s in the Southeast, operating 40 units in Georgia, South Carolina and
Florida. The company has been recognized for being a standout operator in the Taco Bell
system based on multiple performance metrics. Bravo was previously owned by Morteza
Amirkhani, who also joined Celebration upon the acquisition, and SB Partners Capital
Fund, LP.
About Celebration Restaurant Group: Celebration operates approximately 89 franchised
Pizza Hut locations in Central Florida and with the acquisition of Bravo, 40 franchised
Taco Bell locations in Central Florida, Atlanta and Savannah. The Pizza Hut restaurants
were acquired directly from Yum! Brands, Inc. in 2009. Northwood Ventures LLC led this
buyout.
About Northwood Ventures: Northwood Ventures LLC was founded in 1983 and is a New
York based private equity and venture capital firm specializing in management buyouts,
recapitalizations, industry consolidations and turnaround investments. The firm invests
in communications, retailing/consumer, manufacturing, financial services, and service-
oriented business sectors.
About Brookwood Associates: Brookwood was founded in 1989 and has grown to
become one of the largest independently owned middle-market investment banking
firms. Our team of senior-level professionals is one of the most experienced in the
industry. The firm offers merger, acquisition, corporate financing, restructuring, fairness
opinion and other related advisory services to clients across several sectors, including but
not limited to franchisee brands, restaurants and specialty retail industries.