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AP Supply/Demand Review Law of Demand: o Determinants of demand Law of Supply o Determinants of demand Change in demand/supply vs. change in quantity demanded/quantity supplied Demand increase, eq. Price _______ eq. Quantity ________ Demand decrease, eq. Price _______ eq. Quantity ________ Supply increase, eq. Price _________ eq. Quantity ________ Supply decrease, eq. Price _________ eq. Quantity _________ Price ceiling Causes a _______ Graph Price floor Causes a _______ Graph Law of diminishing marginal utility Income effect Substitution effect Price elasticity of demand— % change in ________ % change in ________ o Elastic if ____ 1 o Determinants Inelastic if ____ 1 Unit elastic if ___ 1 o More elastic at _________ prices Total revenue test: o elastic demand if price and TR inversely related o inelastic demand if price and TR directly related Cross elasticity of demand % change in _________ of good A % change in __________ of good B Substitutes if ______ 0 Complements if ______ 0 Income elasticity of demand % change in _______ % change in _______ Superior (normal) if _____ 0 Price elasticity of supply % change in ______ % change in ______ Main determinant: _________ o Market period o Short run o Long run Consumer surplus Producer surplus Inferior if _____ 0