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Memory – Information Processing (Module 22) Processes of memory (encoding, storage, retrieval) Stages of memory (sensory, short-term, long-term) Effortful v. automatic processing of information Overlearning Hermann Ebbinghaus Serial position effect (primacy & recency effects) Massed practice v. distributed practice Semantic encoding Acoustic encoding Visual encoding Imagery Mnemonic devices Method of loci Peg-word system Chunking Echoic memory Iconic memory Flashbulb memory Long-term potentiation Explicit v. implicit memory Hippocampus & cerebellum Recall v. recognition Context effect State-dependent memory Memory – Forgetting and Memory Construction (Module 23) Encoding failure Storage failure Permastore memory Hermann Ebbinghaus Proactive v. retroactive interference Motivated forgetting Sigmund Freud & repression Elizabeth Loftus & memory construction Misinformation effect Recovered memories