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Are you the victim of advertising propaganda? Can you complete the line? Did the tune come into your head as well? 1. Sometimes you feel like a nut, __________________ ____________ ____________. 2. Campbell’s Tomato Soup -- ___________________________. 3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________! 4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________! 5. I want my baby back baby back baby back _________________’s baby back ribs. 6. 1-800- _______ ______________! 7. Shield your home…the ________________ _____________________. 8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____. 9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for ______________________. 10. A wholesome snack that smiles back… ____________________________ Identify the brand for each Trademark: Write the brand name under each logo. 1 Propaganda Terms You need to know these terms for the test. Term: Propaganda Name-calling Bandwagon Transfer Emotional Appeal Testimonial Repetition Definition Example Tactics that persuade people to believe, buy, or do something See below an attack on a person instead of an issue “My opponent is a “tree-hugger.” You want to do this because “everyone” is doing it. Everyone is voting for Jim Smith. Shouldn’t you be part of the winning team? Using a famous person, animal or idea to “transfer” feelings to the product. Can include patriotism, power or wealth “Got Milk” commercials using celebrities or athletes, Ford commercial about soldier returning home after serving overseas Appealing to your emotions instead of using logic, reason, or facts Using cute little puppies for the SPCA commercial (can also be use of anger or humor) Using a famous person to endorse a product or idea that they USE Athletes in sports shoes ads Actress saying she uses the hair color Commercial “jingles” Repeats the message over and over again Using “good” labels that are unsupported by facts American, patriotic, amazing, beautiful Sweeping Generalization Stereotypes- a statement about a group of people not based on fact All ________ people are ____________. Confusing Cause and Effect/ False Comparison What you are supposed to believe is mixed in with the proof…You are led to believe something based on the facts. Political Ad: Joe Smith is in favor of gun control. Communists support gun control. Joe Smith must be a Communist. People who use this product or believe this idea are just like you and me. A presidential candidate is seen eating at a McDonald’s restaurant. Glittering Generalization or Glad Words Plain Folks 2 My Example Name _______________ Group members: _____________________________________ Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial. Which type of propaganda is most obvious? Group 1 Group 2 Group # _____ DellTypes Red of Propaganda: Tide Stain http://www.youtube.com/watch?v=O4te_DIknEQ&noredir ect=1 http://www.youtube.com/watch?v=TGghswQgAzE Diet Pepsi Max-What Is Love? SalesGenie.com http://www.youtube.com/watch?v=ctemZdDG7YA http://www.youtube.com/watch?v=inB4uInnf4U “Can Jimmy Play?”-Gatorade Bridgestone Squirrel http://www.youtube.com/watch?v=aAk48zTOk9U http://www.youtube.com/watch?v=SkvI4NoUX6E NFL-Best Fans on the Planet FedEx Pigeons http://www.youtube.com/watch?v=UUV4YKbiVxQ http://www.youtube.com/watch?v=Ycvf9E2cjRs Group 3 Group 4 Under Armour - Click-Clack Dove - Evolution http://www.youtube.com/watch?v=tvDvuILhGws http://www.youtube.com/watch?v=iYhCn0jf46U Zantac Coke- Carville & Frist http://www.youtube.com/watch?v=NgFvQhKNb3U http://www.youtube.com/watch?v=k3hz5lbUFPo Life Water-Thriller E-Trade Baby http://www.youtube.com/watch?v=8c_uvQ3Mp_8 http://www.youtube.com/watch?v=dxDSQ23cWhE Pepsi-Justin Timberlake Gatorade- Thirsty Dog http://www.youtube.com/watch?v=AKKM8sP24BE http://www.youtube.com/watch?v=cGDd6aAZavc Types of Propaganda Used in Each Commercial: _____________________________________ ________________________________________ _____________________________________ ________________________________________ 3 Name _______________________ Partner: ______________________ 1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest. 3. Fill in the type of propaganda that is being used. Some will have two, others may have one. 4. Explain why you picked that answer. 1. http://www.youtube.com/watch?v=9gspElv1yvc SPCA Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 2. http://www.youtube.com/watch?v=lw9ZeXB2uKs Audi commercial Text Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 3. http://www.youtube.com/watch?v=Is3icfcbmbs Head-on Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 4. http://www.youtube.com/watch?v=18ya0-OZ58s Snickers Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 5. http://www.youtube.com/watch?v=r2EcgNfK3PA Doritos Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 6. http://www.youtube.com/watch?v=l6q0ft48Jpw Pepsi Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 4 7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related Anti-smoking Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 8. http://www.youtube.com/watch?v=HqL9MjPnxBA Pro-Active Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related Brad Pitt- Levis jeans Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl2009/69046 Career Builder Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 11. http://www.youtube.com/watch?v=dIgey9NLdhk Chuck Norris- Mt. Dew Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 12. http://www.youtube.com/watch?v=r30IPbdWqSw Coke Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel Harry Reid Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 5 Homework: Sell It With Propaganda Identifying Propaganda Worksheet Name: ________________________________________ Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title. Title of ad _______________________________________ What is your ad trying to “sell” (a product or an idea)? _____________________________________________ _____________________________________________ Briefly describe your ad (its appearance, message, tone, etc.): _____________________________________________ _____________________________________________ _____________________________________________ Intended audience (ex: a specific group of people, a nation, etc.): _____________________________________________ Propaganda technique used (ex: testimonial, bandwagon, fear, etc.): _____________________________________________ _____________________________________________ What clues indicate technique used?: _____________________________________________ _____________________________________________ _____________________________________________ What makes the ad effective in “selling” the product?: _____________________________________________ _____________________________________________ _____________________________________________ 6 These websites may be helpful when working through your propaganda unit. PBS: Advertising Tricks http://pbskids.org/dontbuyit/advertisingtricks/ _______________________________________________________ Propaganda Resources on the Web http://www.classroomtools.com/proppage.htm _______________________________________________________ Propaganda Slide Examples: PowerPoint (political) http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt _______________________________________________________ Student Propaganda PowerPoint Slide Examples http://pinemountainms.blogs.com/files/propagandapt-1.ppt _______________________________________________________ Student Propaganda PowerPoint Slide Examples http://jc-schools.net/ppt/propaganda.ppt 7 Future Product Advertisement Task: • You will create an advertisement for your Future Product. This can be a video of two minutes or less, a web page, or a poster. No Keynote presentations. • Your advertisement will use color, humor and/or art to get the attention of the viewer. • Your advertisement must include two different types of propaganda. Use the form below to defend your two choices of propaganda. Presentation Planning & Note Sheet: First Propaganda Technique Type Definition How does it appear in ad? Defend the Propaganda use in the advertisement: Explain how it works. Why does this technique persuade people to buy the product? 8 Second Propaganda Techn.