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Learning
CHAPTER 5
Copyright © 2016 Pearson Education, Inc. All Rights Reserved
Rudimentary Learning (1 of 3)

Learning – a relatively permanent change in
behavior that results from practice and
experience
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Rudimentary Learning (2 of 3)

Habituation – gradual decline in the strength
of a response to a stimulus that has become
familiar
 Most
basic form of learning
 Allows
attention to be paid to environmental
conditions that could be dangerous or deadly
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Rudimentary Learning (3 of 3)

Sensitization – an increase in response to
stimuli that are dangerous or threatening
 Allows
focus of more attention to make sense of
what’s happening
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Biological Preparedness (1 of 3)

Biological preparedness – idea that certain
species are predisposed (“naturally” ready) to
learn some connections more easily than
others
 Helps
speed the learning process
 Makes
some learned responses more resistant to
forgetting
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Biological Preparedness (2 of 3)

Taste aversions – avoidance of a food
because it caused illness
 Helps
to protect from potentially harmful
substances
 Extremely
hard to change
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Biological Preparedness (3 of 3)

Phobias – intense, irrational fears of objects
or situations

Objects that pose actual threats more common
than nonthreatening stimuli


Example: heights or spiders
May have been biologically encouraged through
evolution
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Reward Circuits

Dopamine – neurotransmitter thought to play
a significant role in the brain reward system
involved in the learning process
 Animals
quickly learn to repeat behaviors that
activate brain’s reward circuitry
 Seek
out behaviors that stimulate dopamine
activity in the brain
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Classical Conditioning (1 of 4)


Associative learning – learning that results
from two events occurring close together in
time
Classical conditioning – type of learning in
which an unlearned, reflexive response to one
stimulus is conditioned to be triggered by
another, formerly neutral stimulus
 Example:
Pavlov’s dogs
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Classical Conditioning (2 of 4)

Before conditioning:
A
natural response to one stimulus is triggered by
another, formerly neutral stimulus (NS)
 Example: After
a series of trials, the dogs would
salivate to the sound of the bell alone
 Meat
= unconditioned stimulus (UCS)
 Salivation
= unconditioned response (UCR)
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Classical Conditioning (3 of 4)

During conditioning:
of contiguity – idea that events occurring
close together in time become linked in the brain
 Law
 Through
repeating this pairing, dogs learned to
associate the bell with the meat
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Classical Conditioning (4 of 4)

After conditioning:
 Bell
is considered a learned or conditioned
stimulus (CS)
 Salivation
is a learned or conditioned response
(CR), because it occurs in response to the bell
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Figure 5.4c
Three Stages of Classical Conditioning
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Higher-Order Conditioning


Responses conditioned in one situation can be
applied to similar situations
Higher-order conditioning – process of
associating a new neutral stimulus with an
already conditioned stimulus
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Figure 5.5
Diagram of Higher-Order Conditioning
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Extinction and Spontaneous
Recovery

Extinction – gradual weakening of a
previously conditioned response
 occurs
when the CS and UCS are no longer
paired together

Spontaneous recovery – reappearance of a
conditioned response to a conditioned
stimulus after extinction
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Figure 5.6
Extinction and Spontaneous Recovery
Copyright © 2016 Pearson Education, Inc. All Rights Reserved
Generalization and Discrimination


Stimulus generalization – tendency to
respond to stimuli that are similar to the
conditioned stimulus (CS)
Stimulus discrimination – ability to
distinguish between the conditioned stimulus
(CS) and similar stimuli
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Figure 5.7b
Generalization and Discrimination
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Applications of Classical
Conditioning (1 of 2)

Classical conditioning has important
implications for almost every aspect of daily
living.

Phobias are often the result of classical
conditioning, specifically emotional responses.
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Applications of Classical
Conditioning (2 of 2)

Applications to real world problems:
 Curing
phobias (e.g., Little Albert)
 Sheep
predation by coyotes
 Bedwetting
 Treatment
of alcoholism (e.g., Antabuse)
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Operant Conditioning (1 of 3)

Operant conditioning – learning of voluntary
behaviors in a given situation because they
are followed by a consequence
 Reinforced
 Punished
behaviors more likely to be repeated
behaviors less likely to be repeated
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Operant Conditioning (2 of 3)

Learner actively produces responses that
operate or act on the environment to produce
a desired consequence

Also called instrumental conditioning

Future behavior either strengthened or
weakened by favorable or unfavorable
consequences
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Operant Conditioning (3 of 3)

Law of effect – behaviors that lead to
rewarding outcomes more likely to occur again
and be learned
 Behaviors
that lead to unpleasant outcomes less
likely to occur and will not be learned
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Figure 5.9
Cat in Thorndike’s Puzzle Box
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Reinforcement (1 of 4)

Reinforcement – consequences of a
response that increase the probability it will
occur again
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Reinforcement (2 of 4)

Types of reinforcers:
reinforcers – naturally rewarding and
satisfy basic needs
 Primary
reinforcers – consequences that
have been learned are rewarding
 Secondary
 Example:
compliments, awards, grades, and material
possessions
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Reinforcement (3 of 4)


Positive reinforcement – adding or
presenting a stimulus with the goal of
increasing behavior
Negative reinforcement – taking something
away in order to reinforce (reward) a behavior
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Reinforcement (4 of 4)


Continuous reinforcement – behavior
rewarded each and every time it occurs
Partial reinforcement – reinforcement
received only some of the time the behavior
happens
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Schedules of Reinforcement (1 of
2)


Fixed-ratio (FR) schedule – rewarded after a
fixed number of responses
Variable-ratio (VR) schedule – exact number
of responses needed for a reward varies
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Schedules of Reinforcement (2 of
2)


Fixed-interval (FI) schedule – reward given
after a fixed amount of time
Variable-interval (VI) schedule – time
between correct response and the reward is
unpredictable
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Figure 5.11 (1 of 4)
Reinforcement Schedules: Fixed-ratio (FR) schedule
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Figure 5.11 (2 of 4)
Reinforcement Schedules: Variable-ratio (VR) schedule
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Figure 5.11 (3 of 4)
Reinforcement Schedules: Fixed interval
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Figure 5.11 (4 of 4)
Reinforcement Schedules: Variable interval (VI) schedule
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Punishment

Punishment – undesirable consequence
following a behavior that leads to a decrease
in that behavior
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Types of Punishment


Positive punishment – something unpleasant
is added to the situation to reduce the behavior
Negative punishment – removal of
something desirable to reduce a behavior
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Reality Check

Misconception; Negative reinforcement = punishment.

Reality; Negative reinforcement & punishment both involve
aversive stimuli, but the similarity ends there.

Negative reinforcement involves removal of unpleasant stimulus,
thereby strengthening a response.

Punishment involves the presentation of unpleasant stimulus,
thereby weakening a response.

Thus, they are opposite procedures that yield opposite effects on
behavior.
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Figure 5.12
Reinforcement Versus Punishment
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Applications of Operant
Conditioning

Principles used by:
 teachers
 salespeople
 coaches
 therapists
 employers
 parents
 animal
trainers
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Operant Conditioning - Negative
Reinforcement vs Positive Punishment
Copyright © 2016 Pearson Education, Inc. All Rights Reserved
Operant Conditioning in the Real
World



Animal trainers regularly use the techniques of
shaping and positive reinforcement
Shaping – researcher rewards each small
step that leads to the desired behavior
Behavior modification – changing people’s
behavior through the use of learning principles
 Example:
Weight loss programs
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Cognitive Learning (1 of 3)

Cognitive learning – acquisition of new
knowledge or skill through mental processes
 Learner
must actively process and remember
information taken in through observation,
listening, reading, or other direct experience
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Cognitive Learning (2 of 3)


Latent learning – learning that occurs without
any obvious reinforcement and is not
immediately obvious
Insight learning – learning that occurs
through sudden cognitive changes
 sudden
understanding of previously unseen
relationships
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Cognitive Learning (3 of 3)

Observational learning – acquisition of new
behaviors by observing the actions of a model
 Often
referred to as the social cognitive or social
learning theory
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Learned Helplessness

Learned helplessness – failure to escape
from a situation because of repeated, past
failures
 Way
of responding becomes rooted in the
individual
 Can
be generalized to other situations (e.g.,
failing to leave an abusive relationship)
 Higher
incidence of depression, interpersonal
problems, and health problems
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Figure 5.14
Seligman’s Shuttlebox Apparatus
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Learning Disabilities

Learning disabilities – problems related to
the brain’s ability to process, analyze, or store
information
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Types of Learning Disabilities (1
of 2)


Specific Learning Disorder (Dyslexia) – disorder
in which a person has difficulties with reading,
spelling, or mathematical reasoning
Strong evidence for a neural signature for
specific learning disorder
 disruption
in phonological processing in the left
hemisphere
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Types of Learning Disabilities (2
of 2)

Attention deficit hyperactivity disorder – a
neurobiological disorder with core symptoms
of distractibility, impulsivity, and
developmentally inappropriate levels of activity
 Genetics
and structural abnormalities in the brain
play a key role
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