Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
“Making life easier for consumers and our customers is at the heart of everything we do”. 2 WHO ARE WE? JML is a global leader in consumer products sold through innovative video marketing. Over the last 30 years, we have grown from a small family company into a global business with an annual turnover of more than £100 million. Our success stems from our unrelenting focus on the products we sell and the way we sell them. We have built our business by engaging with our customers through dynamic multi-channel advertising, creating distinctive promotional videos that inspire, entertain and sell. We have grown by continually investing in product and brand development, and by embracing the potential of new technologies to help us expand and communicate with our customers. Our people are our biggest asset. The JML team is skilled and highly experienced. We bring passion and drive to our vision and always put quality and service at the forefront of everything we do. 2 3 RETAIL Every JML product has a story to tell, and we use a powerful multi-channel strategy to bring that story to life in-store. 1WTDGURQMGXKFGQUFGOQPUVTCVGVJGDGPGƓVUQHGCEJRTQFWEVVQVJGNCTIGUVRQUUKDNG audience using a dynamic, visually exciting approach that entertains and persuades. Every video highlights everyday problems and provides compelling solutions that create instant impact and deliver sales. ,/.ũUƓTUVFGOQPUVTCVKQPUYGTGRGTHQTOGFNKXGVQCWFKGPEGUKPUVQTGUCPFEQPUWOGT exhibitions around the country. Today we use a combination of TV spots, online video content and infomercial advertising together with in-store screen promotions. Our multi-channel campaigns create screen-to-screen synergy, reinforcing brand values and key selling points. This starts from home televisions, right through to the point of purchase and on to our vibrant product packaging. 4 5 RETAIL / TV advertising We are one of the UK’s biggest daytime TV advertisers, airing over 120,000 commercials every year. Our distinct and instantly recognisable commercials are broadcast across a variety of Freeview, cable and satellite channels. They reach more than 25 million homes each year, where they are viewed an estimated 2.8 billion times. 9GRTQOQVGVJGTGVCKNNQIQUQHQWTRCTVPGTURTQOKPGPVN[KPQWTƓNOUCPFJKIJNKIJVVJGKT store names using voiceovers. Independent research has proven that 71% of people who RWTEJCUGC,/.RTQFWEVKPUVQTGYGTGKPƔWGPEGFD[QWT68CFXGTVKUKPICPFIQQPVQ buy other products from that store†. † SOURCE: Market research conducted by Conlumino 6 7 RETAIL / TV advertising THE POWER OF OUR ADVERTISING... What JML customers say: 71% 60% 64% 57% YGTGKPƔWGPEGFD[QWT advertising have watched our home shopping channel have watched our in-store screens have seen a JML advert online SOURCE: JML commissioned independent research in a major retail chain. 8 9 RETAIL / Promotions RETAIL PARTNERS JML’s retail promotions are among the most profitable uses of floor space available for stores. Our attention-grabbing displays can be found in more than 15,000 stores worldwide. 'XGT[RTQOQVKQPKUVCKNQTOCFGVQUWKVGCEJNQECVKQPCPFQXGTHGCVWTG*&UETGGPU programmed to show our highly effective demonstration videos. The synergy between our national advertising campaigns, videos and innovative product RCEMCIKPIETGCVGURQYGTHWNGHƓEKGPVCPFGPICIKPIFKURNC[UVJCVFTKXGUCNGU 10 11 DIRECT DIRECT Selling direct to consumers has always been an integral part of JML’s business. Customers can order our products directly through traditional methods, such as mail order, TV home shopping, and online. JMLdirect.com is fully mobile and tablet responsive. No matter what device you use, our YJQNGTCPIGQHRTQFWEVUKUCVEQPUWOGTUũƓPIGTVKRU Our award-winning UK-based customer service team, inbound sales team and distribution EGPVTGCTGKPJQWUGIWCTCPVGGKPIƓTUVENCUUUGTXKEGHQTGXGT[UKPINGQTFGT 12 13 DIRECT / TV Shopping Our home shopping TV channel broadcasts our infomercials 24/7. Infomercials provide product information in an entertaining, engaging and informative HQTOVJCVUGNNU6JG[GPJCPEGUWRRQTVCPFUJCTGVJGRTQFWEVũUUVQT[CPFDGPGƓVUVQFTKXG FGOCPFCPFIGPGTCVGKOOGFKCVGUCNGU1WT&KTGEVEWUVQOGTUECPVCMGCFXCPVCIGQH limited-time offers and enjoy seeing the latest products we’ve developed and sourced to make their everyday easier. All our informercials and content is produced in-house by our talented team who are well XGTUGFKPVJGNCVGUVVTGPFUKP68UJQRRKPICPFƓNOKPIVGEJPKSWGU ;QWECPUGGWUQP5M[EJCPPGNCPF(TGGUCVEJCPPGN 14 15 DIRECT / JMLdirect.com E-commerce and Digital Marketing are continually growing avenues for JML. Millions of customers visit JMLdirect.com every year. 1WT&KIKVCN/CTMGVKPIVGCOGORNQ[UVJGNCVGUVVGEJPQNQI[CPFVGEJPKSWGUCXCKNCDNGVQ engage with our customers and to attract new consumers. Platforms such as Amazon, Facebook, Instagram, Twitter and Youtube are ideal channels for our unique video content, and to demonstrate our innovative products. 16 17 DIRECT / Catalogue Our Product Catalogue remains an important part of JML’s marketing communication. Created by our in-house designers, it is an ideal showcase for the entire JML range. Using the very highest-quality photography, shot in-house by our creative team, our catalogue provides an easy-to-browse, informative guide for every JML product. With a new issue every six months, the catalogue is the ideal showcase for our vast range of products. Editorial features expand on key products, insights into our team and extra tips. 18 19 INTERNATIONAL A wide range of JML products are available to consumers in over 80 countries. SOUTH SHIELDS UNITED KINGDOM ,/.RTQFWEVUYKVJCEEQORCP[KPIKPHQOGTEKCNUCPFKPUVQTGƓNOUCTGUQNFVQEQPUWOGTU by advertisers and resellers around the world. 1WTEQJGUKXGOWNVKEJCPPGNUVTCVGI[KUƔGZKDNGCPFECPDGGCUKN[CFCRVGFVQUWKVXKTVWCNN[ any market. Our expertise and extensive range of proven promotional products have transformed the fortunes of many entrepreneurial JML partner distributors. LONDON UNITED KINGDOM NECKARSULM GERMANY 6 Offices HONG KONG KUALA LUMPUR MALAYSIA SINGAPORE 80 Distributor markets 20 21 JML BRANDS OUR PRODUCTS Seven out of ten UK homes have purchased a JML product.† We develop and source products that solve everyday problems, have a story to tell and help make life easier. 1WT&GXGNQROGPV6GCOTGUGCTEJVGUVCPFETGCVGQXGTPGYRTQFWEVUGXGT[[GCT bringing to market quality and innovation across a diverse range, from cleaning and kitchen products to health and beauty, toys and beyond. Original TM JML PRODUCTS: 9 Solve problems 9 Tell a story 9 P r o f e s s i o n a l Offer great value TM TM † SOURCE: Market research conducted by Conlumino 22 23 OUR PRODUCTS / Categories KITCHEN Our kitchen products are designed to make cooking simpler, healthier and tastier. Our award-winning brands, such as Ceracraft, )Q%JGH4GIKU5VQPGCPF*CNQYCXGQHHGTMKVEJGPCRRNKCPEGU cooking equipment and gadgets that enable our customers to create meals for the whole family. 24 AROUND THE HOME JML home products are designed to make daily chores easy and, through innovation, solve all those everyday problems. From smart storage solutions, such as VacPack, essential car maintenance with the Mantis range, a better night’s sleep or just keeping the kids amused, we have a product for almost any household task. 25 OUR PRODUCTS / Categories LAUNDRY & CLEANING With over 25 million ironing board covers sold worldwide, JML EQPVKPWGUVQNGCFVJGYC[YKVJDTCPFUUWEJCU(CUV(KVCPF&QMVQT Power. Our smart and versatile solutions help save time and money, whilst delivering professional results for a sparkling, clean home. 26 HEALTH & BEAUTY From the latest anti-ageing cosmetics to must-have accessories, our innovative range of health and beauty products are designed for men and women of all ages. JML has an exceptional reputation, thanks to best sellers such as Ped Egg, Simply Straight and Mineral Magic. We’re constantly developing new ideas to help our customers look and feel great. 27 OUR PRODUCTS / Categories DIY Over the past 30 years we have promoted the latest innovations KP&+;1WTUOCTVVQQNUJGNRVQOCMGJQOGKORTQXGOGPVUHCUVGT easier and safer so that beginners and enthusiasts alike can obtain professional results and save money at the same time. 28 PETS Cats and dogs are an important part of families and, with nearly OKNNKQPCETQUUVJG7-,/.MPQYUJQYETWEKCNKVKUVQOCMG sure they are entertained and cared for. From self-grooming with Purrfect Arch to keeping them amused with Wobble Wag Giggle Ball, our pet range is constantly expanding. 29 ALL UNDER ONE ROOF Design, film production, accountancy, marketing, sales, customer service, logistics, merchandising, distribution and more. We do it all under one roof. 9GDGNKGXGRCUUKQPCVGN[KPVJGDGPGƓVUQHMGGRKPIGXGT[CURGEVQHQWTQRGTCVKQPKPJQWUG DGECWUGKVIKXGUWUVJGEQPVTQNCPFƔGZKDKNKV[VQTGCEVSWKEMN[VQFGOCPF It also inspires greater passion in our team. From idea to customer acquisition, we utilise in-house expertise in everything we do to provide a truly unique approach. 30 PRODUCT DEVELOPMENT Sourcing/ Our experienced product development team delivers over 100 new products to market every year. The excellent relationships we have forged with factories, inventors, suppliers and entrepreneurs enable us to create winning products time after time. Development/ We are specialists in shaping ideas and developing products into successful commercial opportunities. We assess each new concept through rigorous testing, competitor analysis and consumer trials to ensure it meets our high standards for innovation, quality and value. A product is only approved once there is no doubt it will deliver exceptional results to our customers. 31 ALL UNDER ONE ROOF CREATIVE Marketing/ Our marketing department is responsible for telling the story of every JML product using a unique multi-channel UVTCVGI[VJCVGPEQORCUUGUƓNORCEMCIKPI print and online media. We are renowned for our innovative and award-winning approach to creating distinctive, dynamic campaigns that engage our customer base and deliver exceptional results for retailers. Design/ We have a dedicated, multidisciplinary team that creates high-impact designs across a wide range of media. We balance information and aesthetics, illustrating unique selling features in a way that is both clear and appealing. Each product requires a different solution and our in-depth understanding of the retail environment ensures our packaging sits perfectly in promotional or category space. 32 Film/ Our experienced producers, editors, writers and directors create over 100 TV commercials, in-store content, infomercials and video content every year. We use the NCVGUVVGEJPQNQI[VQETGCVGKPƔWGPVKCNCPF compelling advertising that is seen by millions of people across the globe. Combining computer-generated images with product demonstrations, testimonials and professional endorsements, JML GHHGEVKXGN[EQOOWPKECVGUVJGDGPGƓVUQH our products and brands to drive exceptional sales. FIELD SUPPORT Merchandising/ Our merchandising team offers custom-built display solutions for retailers of every size. We design easily-adaptable layout plans VJCVQRVKOKUGƔQQTURCEG9KVJCPGUVCVG QHQXGT*&FKIKVCNOGFKCUETGGPU worldwide, all customised to play our latest commercials, JML promotions are continually updated to support our national TV campaigns and other promotional activities. Support Team/ 1WTCYCTFYKPPKPIƓGNF support team is recognised as one of the best in the business. They visit thousands of stores every week to ensure all JML promotions are fully stocked and expertly presented. Aside from providing advice and information to staff, they also enable us to react quickly to demand, ensuring we can adapt our products and promotional space to expand customer interest and further drive sales. 33 ALL UNDER ONE ROOF FULFILMENT Warehouse/ Central to all JML operations is our warehouse complex based at Tyne &QEMKP5QWVJ5JKGNFUũ2QTVQH6[PG 9GQRGPGFVJGUKVGKPVQOGGVVJG extraordinary growth in demand for JML products and to give us the space and scope to expand further. Today we have over 20,000 square metres of ƔQQTURCEGCPFRTQEGUUKPGZEGUUQH 2000 shipping containers every year. Distribution/ (WNƓNNKPIQTFGTUHQTQWT 4GVCKNCPF&KTGEVDWUKPGUUGUKPVJG7- and Ireland, our bespoke distribution centre processes more than 300,000 individual orders and transports over 1.5 million cartons for retail every year. 34 CALL CENTRE Customer Services/ Our award-winning team ensure our customers receive top-notch service, enjoy their shopping experience and return time after time to purchase from us. 95% of enquiries are dealt with, to the satisfaction of the customer, in VJGƓTUVECNN Inbound Sales/&C[QTPKIJVYJGPGXGTQPG of our customers calls our order lines they will speak to one of our in-house, UK-based team. Our operators are product experts and love talking to our great customers and sharing tips, tricks and the latest deals to provide the best value and service. 35 THE TEAM Our team has an unparalleled wealth of experience across retail, direct-to-consumer, digital and TV. We are passionate about investing in people, giving them the opportunities to develop and grow through training and internal promotion. 1WT&KTGEVQTUJCXGJCFVJGQRRQTVWPKV[VQMPQYVJGKPFWUVT[CVCXCTKGV[QHNGXGNU6JKU shared involvement and in-depth knowledge of the business has created an outstanding leadership team that has helped JML grow into an international household brand. 36 JOHN MILLS Chairman John founded JML (John Mills Ltd) in the basement of his house in Camden Town KPCPFJCUITQYPVJGEQORCP[KPVQ an internationally recognised household brand and a truly global enterprise. Today, ,QJPEJCKTUVJG$QCTFQH&KTGEVQTU 37 THE TEAM 38 KEN DALY SHAUN TEBBLE Chief Executive Officer Chief Operating Officer Ken spearheads the company’s global growth and leads the senior management team. With a background in electronic engineering, Ken joined JML in 1994, initially in a sales role, when the company YCUCUOCNNQTICPKUCVKQP*CXKPIJGNF various key posts driving the company’s expansion, Ken was made Group Managing &KTGEVQTKPDGHQTGDGEQOKPI%'1 in 2012. Shaun heads all aspects of JML’s logistics, TGVCKNƓGNFUWRRQTVOGTEJCPFKUKPICPF operational planning. Shaun joined JML KPVQOCPCIGVJGUCNGUHWPEVKQPKP VJGPQTVJQHVJG7-*GUWDUGSWGPVN[ established a nationwide network of sales people as the company grew, and further took on responsibility for warehousing and distribution. Shaun was promoted VQVJG$QCTFCU1RGTCVKQPU&KTGEVQTKP 2007 before becoming COO in 2012. 38 8 3 39 THE TEAM M T HE T EAM THE TEAM DAVID GRIER Non-Executive Board Director BRIAN KEOGH Chief Sales Officer With over 15 years experience in retail, Brian is responsible for all aspects of our UK and Ireland retail business. Brian UVCTVGFJKUECTGGTCV,/.KPQWTƓGNFUCNGU VGCOKPDGHQTGOQXKPIKPVQQWT*GCF 1HƓEGKPYJGTGJGYCUTGURQPUKDNG for many of our major retailer accounts. In response to the growing expansion of our retail operation across the globe, Brian YCURTQOQVGFVQ5CNGU&KTGEVQTKP and then joined JML’s Board as Chief Sales 1HƓEGTKP,CPWCT[ 40 40 &CXKFKUC0QP'ZGEWVKXG&KTGEVQTCPF CUUKUVUVJGDQCTFYKVJƓPCPEKCNRNCPPKPI CPFUVTCVGI[&CXKFJCUOQTGVJCP[GCTU experience working within a number of VJG7-ũUNCTIGUVƓPCPEKCNKPUVKVWVKQPU CAROLINE CORBY Non-Executive Board Director Following a successful career in the city as a private equity specialist, Caroline has more than 20 years experience as a board member on over 20 private sector boards. In 2007, she joined the London Probation Trust and went on to become chair in 2013. Caroline is also a board member of North 9GUV.QPFQP*QURKVCN6TWUVCPFEJCKTU Fitness to Practise Panels for the Nursing and Midwifery Council. Caroline provides non-executive strategic assistance to JML. 41 Ben Thomas 42 JANIE PEACE SCOTT BENNETT PABLO ALVAREZ URSULA ADEANE KEVIN DICKENS Group Marketing Director Brand & Design Director With a wealth of experience KP&468EQPVGPVRTQFWEVKQP and advertising, Ursula is an innovative commercial and creative marketer. Responsible HQTNGCFKPI,/.ũUFGUKIPƓNO production and direct-toconsumer teams, she ensures our customers are engaged, entertained and informed. Kevin joined JML in 2007 and has over 15 years of design KPFWUVT[GZRGTKGPEG*GũU responsible for JML’s corporate and product branding, packaging design, creative copywriting, photography, art direction and all online creative content. Kevin balances detailed and impactful sales messages with G[GECVEJKPI&648NGCFKPI aesthetics and branding. Product Development Director Director of International Sales Operations Director IT Director Ben heads up the product development and sourcing functions of the business, ƓPFKPICPFFGXGNQRKPI winning products while focusing on value and quality. Ben extensively travels the globe and works with our key partners to bring the best new, innovative products to market. Janie founded our International &KXKUKQPKP5JGKU responsible for the export of ,/.RTQFWEVUCPFƓNOUVQQXGT 80 countries worldwide with a rapidly expanding network of global partners, retailers and home shopping companies. Janie also oversees sales and distribution to major UK and Ireland mail-order businesses. Scott has been instrumental in the development of JML’s UWRRN[EJCKP&[PCOKE and target-focused, Scott is continually reviewing processes, from forecasting VJTQWIJVQFGNKXGT[QHƓPKUJGF product, with the aim of improving availability while reducing the negative impact QPRTQƓVCPFVJGGPXKTQPOGPV Pablo leads our strategic technical roadmap. With his team, they keep the different platforms running smoothly for customers and providers, developing and implementing new advances to keep us at the cutting edge. After 10 years in IT hospitality across Spain and Mexico, he came to the UK to build a new career in retail. 43 THE TEAM 44 JANE GILL ISAAC OBENG Group Head of HR Group Financial Controller Jane joined us in 1998 from the Civil Service and is responsible for all people-based activity from an operational and strategic perspective. Supported by a team, their OKUUKQPKUVQƓPFYC[UQH keeping all employees happy D[QHHGTKPIUQNWVKQPUVJCVƓVVJG business and contribute to the company’s values, purpose and vision. Isaac joined JML in 2001 as Chief Accountant, having SWCNKƓGFCUCPCEEQWPVCPVKP 1993, and was promoted to Group Financial Controller in *GKUTGURQPUKDNGHQTVJG daily operations of the accounts department in the UK. Before joining JML, Isaac worked as an accountant in the PR sector for a variety of high-end companies. Our purpose... *CXKPIHWPDWKNFKPI a globally successful company 45 Our values... Passion for, and pride in, our company 46 Treating each other, our suppliers and our customers, with respect Our vision... A JML product in every home Innovating for success Quality in our products and services Sustaining ƓPCPEKCNUVTGPIVJ and stability as we grow globally 47 CONTACTS HEAD OFFICE Chiswick Green, %JKUYKEM*KIJ4QCF London, W4 5RU. UK T: F: 48 DISTRIBUTION & CUSTOMER SERVICES Unit 1 Eastside, Port of Tyne, South Shields, NE33 5SP. UK UK: +44 (0) 800 781 7831 ROI: +44 (0) 41-978 0003 49 www.JMLdirect.com