Download Making life easier for consumers and our customers

“Making life easier for consumers and our customers
is at the heart of everything we do”.
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WHO ARE WE?
JML is a global leader in consumer products
sold through innovative video marketing.
Over the last 30 years, we have grown from a small family company into a global business
with an annual turnover of more than £100 million.
Our success stems from our unrelenting focus on the products we sell and the way we sell
them. We have built our business by engaging with our customers through dynamic
multi-channel advertising, creating distinctive promotional videos that inspire,
entertain and sell.
We have grown by continually investing in product and brand development, and by
embracing the potential of new technologies to help us expand and communicate with
our customers.
Our people are our biggest asset. The JML team is skilled and highly experienced. We bring
passion and drive to our vision and always put quality and service at the forefront
of everything we do.
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RETAIL
Every JML product has a story to tell, and we
use a powerful multi-channel strategy to bring
that story to life in-store.
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audience using a dynamic, visually exciting approach that entertains and persuades.
Every video highlights everyday problems and provides compelling solutions that create
instant impact and deliver sales.
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exhibitions around the country. Today we use a combination of TV spots, online video
content and infomercial advertising together with in-store screen promotions.
Our multi-channel campaigns create screen-to-screen synergy, reinforcing brand values
and key selling points. This starts from home televisions, right through to the point of
purchase and on to our vibrant product packaging.
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RETAIL / TV advertising
We are one of the UK’s biggest daytime TV
advertisers, airing over 120,000 commercials
every year.
Our distinct and instantly recognisable commercials are broadcast across a variety of
Freeview, cable and satellite channels. They reach more than 25 million homes each year,
where they are viewed an estimated 2.8 billion times.
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store names using voiceovers. Independent research has proven that 71% of people who
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buy other products from that store†.
† SOURCE: Market research conducted by Conlumino
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RETAIL / TV advertising
THE POWER OF OUR ADVERTISING...
What JML customers say:
71%
60%
64%
57%
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advertising
have watched our home
shopping channel
have watched our
in-store screens
have seen a JML
advert online
SOURCE: JML commissioned independent research in a major retail chain.
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RETAIL / Promotions
RETAIL PARTNERS
JML’s retail promotions are among the
most profitable uses of floor space available
for stores.
Our attention-grabbing displays can be found in more than 15,000 stores worldwide.
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programmed to show our highly effective demonstration videos.
The synergy between our national advertising campaigns, videos and innovative product
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DIRECT
DIRECT
Selling direct to consumers has always been
an integral part of JML’s business.
Customers can order our products directly through traditional methods, such as mail
order, TV home shopping, and online.
JMLdirect.com is fully mobile and tablet responsive. No matter what device you use, our
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Our award-winning UK-based customer service team, inbound sales team and distribution
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DIRECT / TV Shopping
Our home shopping TV channel broadcasts
our infomercials 24/7.
Infomercials provide product information in an entertaining, engaging and informative
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limited-time offers and enjoy seeing the latest products we’ve developed and sourced to
make their everyday easier.
All our informercials and content is produced in-house by our talented team who are well
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;QWECPUGGWUQP5M[EJCPPGNCPF(TGGUCVEJCPPGN
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DIRECT / JMLdirect.com
E-commerce and Digital Marketing are
continually growing avenues for JML.
Millions of customers visit JMLdirect.com every year.
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engage with our customers and to attract new consumers.
Platforms such as Amazon, Facebook, Instagram, Twitter and Youtube are ideal channels
for our unique video content, and to demonstrate our innovative products.
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DIRECT / Catalogue
Our Product Catalogue remains an important
part of JML’s marketing communication.
Created by our in-house designers, it is an ideal showcase for the entire JML range. Using
the very highest-quality photography, shot in-house by our creative team, our catalogue
provides an easy-to-browse, informative guide for every JML product.
With a new issue every six months, the catalogue is the ideal showcase for our vast
range of products. Editorial features expand on key products, insights into our team
and extra tips.
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INTERNATIONAL
A wide range of JML products are available
to consumers in over 80 countries.
SOUTH SHIELDS
UNITED KINGDOM
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by advertisers and resellers around the world.
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any market. Our expertise and extensive range of proven promotional products have
transformed the fortunes of many entrepreneurial JML partner distributors.
LONDON
UNITED KINGDOM
NECKARSULM
GERMANY
6
Offices
HONG KONG
KUALA LUMPUR
MALAYSIA
SINGAPORE
80
Distributor
markets
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JML BRANDS
OUR PRODUCTS
Seven out of ten UK homes have purchased a
JML product.†
We develop and source products that solve everyday problems, have a story to tell and
help make life easier.
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bringing to market quality and innovation across a diverse range, from cleaning and
kitchen products to health and beauty, toys and beyond.
Original
TM
JML PRODUCTS:
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Solve problems
9
Tell a story
9
P r o f e s s i o n a l
Offer great value
TM
TM
† SOURCE: Market research conducted by Conlumino
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OUR PRODUCTS / Categories
KITCHEN
Our kitchen products are designed to make cooking simpler,
healthier and tastier. Our award-winning brands, such as Ceracraft,
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cooking equipment and gadgets that enable our customers to
create meals for the whole family.
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AROUND THE HOME
JML home products are designed to make daily chores easy and,
through innovation, solve all those everyday problems. From smart
storage solutions, such as VacPack, essential car maintenance
with the Mantis range, a better night’s sleep or just keeping the
kids amused, we have a product for almost any household task.
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OUR PRODUCTS / Categories
LAUNDRY & CLEANING
With over 25 million ironing board covers sold worldwide, JML
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Power. Our smart and versatile solutions help save time and
money, whilst delivering professional results for a sparkling,
clean home.
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HEALTH & BEAUTY
From the latest anti-ageing cosmetics to must-have accessories,
our innovative range of health and beauty products are designed
for men and women of all ages. JML has an exceptional reputation,
thanks to best sellers such as Ped Egg, Simply Straight and Mineral
Magic. We’re constantly developing new ideas to help our customers
look and feel great.
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OUR PRODUCTS / Categories
DIY
Over the past 30 years we have promoted the latest innovations
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easier and safer so that beginners and enthusiasts alike can obtain
professional results and save money at the same time.
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PETS
Cats and dogs are an important part of families and, with nearly
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sure they are entertained and cared for. From self-grooming with
Purrfect Arch to keeping them amused with Wobble Wag Giggle
Ball, our pet range is constantly expanding.
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ALL UNDER ONE ROOF
Design, film production, accountancy,
marketing, sales, customer service, logistics,
merchandising, distribution and more.
We do it all under one roof.
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DGECWUGKVIKXGUWUVJGEQPVTQNCPFƔGZKDKNKV[VQTGCEVSWKEMN[VQFGOCPF
It also inspires greater passion in our team. From idea to customer acquisition, we utilise
in-house expertise in everything we do to provide a truly unique approach.
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PRODUCT DEVELOPMENT
Sourcing/ Our experienced product
development team delivers over 100 new
products to market every year.
The excellent relationships we have forged
with factories, inventors, suppliers and
entrepreneurs enable us to create winning
products time after time.
Development/ We are specialists in
shaping ideas and developing products into
successful commercial opportunities. We
assess each new concept through rigorous
testing, competitor analysis and consumer
trials to ensure it meets our high standards
for innovation, quality and value. A product
is only approved once there is no doubt
it will deliver exceptional results to our
customers.
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ALL UNDER ONE ROOF
CREATIVE
Marketing/ Our marketing department is
responsible for telling the story of every
JML product using a unique multi-channel
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print and online media.
We are renowned for our innovative and
award-winning approach to creating
distinctive, dynamic campaigns that
engage our customer base and deliver
exceptional results for retailers.
Design/ We have a dedicated, multidisciplinary team that creates high-impact
designs across a wide range of media. We
balance information and aesthetics,
illustrating unique selling features in a way
that is both clear and appealing. Each
product requires a different solution and
our in-depth understanding of the retail
environment ensures our packaging sits
perfectly in promotional or category space.
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Film/ Our experienced producers, editors,
writers and directors create over 100 TV
commercials, in-store content, infomercials
and video content every year. We use the
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compelling advertising that is seen by
millions of people across the globe.
Combining computer-generated images
with product demonstrations, testimonials
and professional endorsements, JML
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our products and brands to drive exceptional
sales.
FIELD SUPPORT
Merchandising/ Our merchandising team
offers custom-built display solutions for
retailers of every size.
We design easily-adaptable layout plans
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worldwide, all customised to play our
latest commercials, JML promotions are
continually updated to support our national
TV campaigns and other promotional
activities.
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support team is recognised as one of the
best in the business. They visit thousands
of stores every week to ensure all JML
promotions are fully stocked and expertly
presented. Aside from providing advice and
information to staff, they also enable us to
react quickly to demand, ensuring we can
adapt our products and promotional space
to expand customer interest and further
drive sales.
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ALL UNDER ONE ROOF
FULFILMENT
Warehouse/ Central to all JML operations
is our warehouse complex based at Tyne
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extraordinary growth in demand for
JML products and to give us the space
and scope to expand further. Today
we have over 20,000 square metres of
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2000 shipping containers every year.
Distribution/ (WNƓNNKPIQTFGTUHQTQWT
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and Ireland, our bespoke distribution
centre processes more than 300,000
individual orders and transports over 1.5
million cartons for retail every year.
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CALL CENTRE
Customer Services/ Our award-winning
team ensure our customers receive
top-notch service, enjoy their shopping
experience and return time after time to
purchase from us. 95% of enquiries are dealt
with, to the satisfaction of the customer, in
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Inbound Sales/&C[QTPKIJVYJGPGXGTQPG
of our customers calls our order lines they
will speak to one of our in-house, UK-based
team. Our operators are product experts
and love talking to our great customers
and sharing tips, tricks and the latest deals
to provide the best value and service.
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THE TEAM
Our team has an unparalleled wealth of
experience across retail, direct-to-consumer,
digital and TV.
We are passionate about investing in people, giving them the opportunities to develop and
grow through training and internal promotion.
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shared involvement and in-depth knowledge of the business has created an outstanding
leadership team that has helped JML grow into an international household brand.
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JOHN MILLS
Chairman
John founded JML (John Mills Ltd) in the
basement of his house in Camden Town
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an internationally recognised household
brand and a truly global enterprise. Today,
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THE TEAM
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KEN DALY
SHAUN TEBBLE
Chief Executive Officer
Chief Operating Officer
Ken spearheads the company’s global
growth and leads the senior management
team. With a background in electronic
engineering, Ken joined JML in 1994,
initially in a sales role, when the company
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various key posts driving the company’s
expansion, Ken was made Group Managing
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in 2012.
Shaun heads all aspects of JML’s logistics,
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operational planning. Shaun joined JML
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established a nationwide network of sales
people as the company grew, and further
took on responsibility for warehousing
and distribution. Shaun was promoted
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2007 before becoming COO in 2012.
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THE TEAM
M
T
HE T
EAM
THE
TEAM
DAVID GRIER
Non-Executive Board Director
BRIAN KEOGH
Chief Sales Officer
With over 15 years experience in retail,
Brian is responsible for all aspects of
our UK and Ireland retail business. Brian
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for many of our major retailer accounts.
In response to the growing expansion of
our retail operation across the globe, Brian
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and then joined JML’s Board as Chief Sales
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experience working within a number of
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CAROLINE CORBY
Non-Executive Board Director
Following a successful career in the city
as a private equity specialist, Caroline has
more than 20 years experience as a board
member on over 20 private sector boards.
In 2007, she joined the London Probation
Trust and went on to become chair in 2013.
Caroline is also a board member of North
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Fitness to Practise Panels for the Nursing
and Midwifery Council. Caroline provides
non-executive strategic assistance to JML.
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Ben Thomas
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JANIE PEACE
SCOTT BENNETT
PABLO ALVAREZ
URSULA ADEANE
KEVIN DICKENS
Group Marketing Director
Brand & Design Director
With a wealth of experience
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and advertising, Ursula is an
innovative commercial and
creative marketer. Responsible
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production and direct-toconsumer teams, she ensures
our customers are engaged,
entertained and informed.
Kevin joined JML in 2007 and
has over 15 years of design
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responsible for JML’s corporate
and product branding, packaging
design, creative copywriting,
photography, art direction and
all online creative content.
Kevin balances detailed and
impactful sales messages with
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aesthetics and branding.
Product Development Director
Director of International Sales
Operations Director
IT Director
Ben heads up the product
development and sourcing
functions of the business,
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winning products while
focusing on value and quality.
Ben extensively travels the
globe and works with our key
partners to bring the best new,
innovative products to market.
Janie founded our International
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responsible for the export of
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80 countries worldwide with a
rapidly expanding network of
global partners, retailers and
home shopping companies.
Janie also oversees sales and
distribution to major UK and
Ireland mail-order businesses.
Scott has been instrumental
in the development of JML’s
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and target-focused, Scott
is continually reviewing
processes, from forecasting
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product, with the aim of
improving availability while
reducing the negative impact
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Pablo leads our strategic
technical roadmap. With his
team, they keep the different
platforms running smoothly
for customers and providers,
developing and implementing
new advances to keep us at the
cutting edge. After 10 years in
IT hospitality across Spain and
Mexico, he came to the UK to
build a new career in retail.
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THE TEAM
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JANE GILL
ISAAC OBENG
Group Head of HR
Group Financial Controller
Jane joined us in 1998 from
the Civil Service and is
responsible for all people-based
activity from an operational
and strategic perspective.
Supported by a team, their
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keeping all employees happy
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business and contribute to the
company’s values, purpose and
vision.
Isaac joined JML in 2001 as
Chief Accountant, having
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1993, and was promoted to
Group Financial Controller in
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daily operations of the accounts
department in the UK. Before
joining JML, Isaac worked
as an accountant in the PR
sector for a variety of high-end
companies.
Our purpose...
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a globally successful
company
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Our values...
Passion for,
and pride in,
our company
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Treating each
other, our
suppliers and
our customers,
with respect
Our vision...
A JML product in
every home
Innovating
for success
Quality in
our products
and services
Sustaining
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and stability as
we grow globally
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CONTACTS
HEAD OFFICE
Chiswick Green,
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London, W4 5RU. UK
T:
F: 48
DISTRIBUTION &
CUSTOMER SERVICES
Unit 1 Eastside, Port of Tyne,
South Shields, NE33 5SP. UK
UK: +44 (0) 800 781 7831
ROI: +44 (0) 41-978 0003
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www.JMLdirect.com