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ECON 1110 Professor Sanders Fall 2016 WEEK 7: LECTURE 1 of 2 Monday, October 2nd Lecture Keywords: Elasticity, Inelastic, Unit Elastic, Price Effect, Quantity Effect, Total Revenue Minimum Wage in the Real World ● Our price floor model predicts a binding minimum wage should lower overall employment ● Can we test whether or not that’s true? ● “minimum wages and employment: A Case Study of the Fast-Food industry in New Jersey” The Basic idea ● New Jersey’s min. wage got raised from $4.25 to $5.05 ● Pennsylvania min. wage was unchanged ● Competitive market price floor theory predicts we should see a relative employment decrease in NJ ○ Bust observe no change in employment On the Other Had? ● Used limited sample based on phone calls to businesses ● Meer and West look at data across long period in US ○ Find: ○ Decrease in number of new hires ○ Suggests firms may not fire, they just don’t hire to replace those that leave ○ High turnover in minimum wage jobs Back to Theory ● DWL - loss to society that represents the potential gains from trade – resulting from intervention Price Elasticity of Demand ● (% change in quantity demanded) / (%change in price) ● measure of responsiveness to price Elasticity Extremes ● Perfectly elastic demand- any change in price causes an infinite change in quantity demanded (slightest change in price causes people to drastically change how much they want of something) ● Perfectly inelastic demand – demand has no responsiveness in price ● In between ● ○ Inelastic -1% change in price causes LESS than 1% change in Q demands ○ Unit elastic – 1% change in price causes 1% change in Q demands ○ Elastic -1% change in price causes MORE than 1% change in Q demands Demand curves of different elasticities and the role of price ○ Same size price change can give different quantity demand changes Elasticity Across Demand Curve ● Need not be the same across all points on the demand curve ● Most aren’t ● On linear curve (not perfectly elastic/inelastic), moving down curve means elasticity decreases Other Types of Elasticity of Demand ● Very similar to own price, now percentage change in quantity demanded with percentage change in price of the other good ● Substitute – when price of one good rises, so does the price of other good ● ○ Ex: Chicken and Beef ○ Cross price elasticity is positive Complement –goods are consumed jointly, when price of good rises, price of the other good decrease ○ Ex: hot dogs and ketchup ○ Cross price elasticity is negative Other Types of Elasticity of Demand: Income ● Now percentage change in quantity demanded with percentage change in income ● Normal goods – as you make more money, you demand more of those goods ○ ● ● Inferior goods –when your income rises you buy less of them ○ Negative income elasticity ○ Ex: hot pockets – super cheap – as income increases, switch to better food Income inelastic – necessity goods where even if you consume more as income goes up, you do not consume them at the same rate ○ ● Positive income elasticity Income inelastic – income elasticity of demand < 1 Income Elastic – luxury ○ Consume more and more as income goes up ○ Income elasticity of demand > 1 What about Supply? ● Supply elasticity is positive ○ The higher the price, the greater the quantity supplied ○ Still devoid of units ● How does quantity supplied, change as the price changes ● Always expect this to be a positive number Factors that influence price elasticity of supply ● Short v. long run ○ More elastic in the longer run – more time to change your behavior ■ ● Ex: gas prices Availability of inputs ○ Are things you need to make it cheap or expensive? Extremes of price Elasticity of Supply ● Perfectly inelastic ○ ● perfectly elastic ○ ● 0 infinite and everywhere in between (curve shape) Price Elasticity of supply ● more realistically, elasticity of supply falls somewhere between 0 and infinity ○ what’s more supply elastic ■ gold or donuts? ■ Solar panels or firewood? ■ Airline tickets or taxi cab rides? Interactions between Supply, demand, elasticity ● Same shift in demand, but supply curves with different elasticities…how does that drive the price/quantity change? Why? ○ Inelastic (supply curve shifts upward a lot) – upward pressure on price doesn’t do much to change people’s behavior – little response = harder to reach equilibrium, so must change price a lot just to get buyers to change a little ○ Elastic supply – little move on price causes large change in behavior, easier to get to equilibrium Elasticity to total revenue changes ● Own price elasticity tells us how revenue (the money firms take in) chages as price changes ● Revenue = P * ! ● Generally when P rises (falls), Quantity demanded goes down (up) ● So any change in price impacts total revenue two ways ○ Price effect ○ Quantity effect Total Effect When Price Rises? ● If demand is inelastic (<1) then the price effect dominates and Total revenue goes up when price rises ● If demand is elastic (>1) then the quantity effect dominates and total revue goes down when price rises ● If demand is unit elastic (= 1), they cancel each other out and total revenue is unchanged Back to Earlier Example ● Calculate change in total revenue by piece…remember revenue was 7/3? So do we expect lowering price from A to B will rise or lower total revenue? ● Price effect- loss caused by price going from $8 to $6 ● Quantity effect- in exchange for changing the price, get to sell 2 more units that that price ● Total revenue – now goes up What about Further Down ● effect changes as we move along ● price effect bigger than quantity effect – elasticity must be less than 1 b/w C and D = inelastic Price Elasticity of Demand and Total Revenue ● At Some point, lower price ceases to increase revenue ○ ● Happens when we cross from elastic to inelastic Careful – just because we know which effect dominates (price v. quantity), we still have to think through the impact on total revenue ○ Price and quantity effects always move in opposite direction, but which one is positive and negative varies based on increasing or decreasing price