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02 The Market System and the Circular Flow McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Objectives - Chapter 2 • Understand differences between command system and market system • The main characteristics of the market system • How the market system makes decisions regarding production, how to produce it and who obtains it. • How the market system adjusts to change and promotes progress. • The mechanics of the circular flow model Economic Systems • • • Set of institutional arrangements Coordinating mechanism – designed to respond to the economizing problem Differences in systems that exist: • Who owns the factors of production • What method is used to motivate, coordinate, and direct economic activity • LO1 System has to determine: what goods to produce, how to produce, who gets what, how to accommodate for change, how to promote tech. progress 2-2 The Command System • Known as socialism or communism – not the same, but have some common traits • Government ownership – Decisions made by a central planning board. • use of resources, composition and distribution of output, organization of production • central planning board sets production goals, specifies what resources will be allocated to accomplish goals • division of output between consumer/capital goods made by central authority – decisions made based on long term priorities • Pure command would rely on central plan to allocate the government-owned property resources • China, elements of command still exist: one party system, gov. owns majority of resources, but central planning has given way to free markets that organize and coordinate its economy. • North Korea & Cuba are the last prominent govt’s that are largely centrally planned • Libya, Myanmar, and Iran. LO1 2-3 The Market System • • • Known as capitalism Private ownership of resources Decisions based on markets & prices to coordinate and direct economic activity. – “invisible hand” Adam Smith – individuals / business seek to achieve economic goals • make their own decisions re: production, consumption, work • system allows for private ownership of capital, communicates through prices, and coordinates econ. activity through markets • goods / services produced by whoever is willing to do so • $ rewards incentivize innovation and entrepreneurship • leads to new products and processes • Pure Capitalism - laissez-faire : gov’t role limited to protecting private property rights, establ. environment conducive to operate the market system • In U.S. form of capitalism the government plays a substantial role in the economy • provides rules, promotes econom. stability & growth, provides certain goods and services (that would otherwise not be produced), modifies the distribution of income (big point of argument) through incentives and taxation • Is not the dominant economic force in decisions on what to produce, how to produce, or who will get it the market decides. 2-4 Characteristics of the Market System • Private property – in market systems, private individuals and firms own most of the property resources – freedom to negotiate binding legal contracts, enables individuals and businesses to obtain, use and dispose of property resources as they see fit. • private owners designate who will receive their property when they die - helps sustain the institution of priv. property • encourages investment, innovation, exchange, economic growth and maintenance of property • extend to intellectual property (patents, copyrights, trademarks) LO2 2-5 Characteristics of the Market System • LO2 Private property continued... – facilitate exchange • titles or deeds • encourage owners to maintain and improve property to increase value • enable people to use time and resource to produce more goods and services rather than to protect and retain the property they have already acquired 2-5 Characteristics of the Market System • Freedom of enterprise and choice – free to obtain and use resources to produce their choice of goods/services and sell them – enable owners to employ or dispose of their property and money as they see fit. • Allows individuals to designate who receives their property when they die…… (discuss the estate tax) – allows workers to pursue any type of employment they want / qualified for – consumers are free to buy the goods/services that bring them the most utility - must be mutually agreeable – limit to freedoms of course.... must be legal activities LO2 2-5 Characteristics of the Market System • Self-Interest – Motivating force that means that each economic unit tries to achieve its own particular goal – Motivation for self interest gives direction and consistency to what otherwise may be a chaotic economy • LO2 Adam Smith “self-interest motivates more powerfully and consistently than kindness, altruism, or martyrdom” “if all people seek to promote their self-interest, the whole society prospers” “invisible hand” – Fredrich Hayek, “Competition leads a self-interested person to wake up in the morning, look outside at the earth and produce from its raw materials, not what he wants, but what others want. Not the quantities that he prefers, but in quantities they prefer. Not at the price he dreams of charging, but at a price reflecting how much his neighbors value what he has done” 2-5 Characteristics of the Market System • Competition – Requires • Two or more buyers and two or more sellers acting • independently in a particular product or resource market Freedom of buyers and sellers to enter and exit the market – When there are many buyers and sellers in the market, none can dictate the price alone – Ability to enter or leave provides freedom for industry’s to expand or contract – Allows the economy to adjust to changes in consumer taste, tech., and resource availability – Limits abuse of power by diffusing it throughout society LO2 2-5 Characteristics of the Market System • Markets and prices – Market is an institution or mechanism that brings buyers and sellers into contact – The decisions of businesses and households are coordinated through markets and prices – Society decides • what the economy should produce, • how production can be organized efficiently, • and how the fruits of production are to be distributed LO2 2-5 Global Perspective LO2 2-6 Technology and Capital Goods • Advanced technology and capital goods are encouraged. – Market system encourages extensive use and rapid development of complex capital goods – The more efficient production = more abundant output • Tools, • Machinery • Large-scale factories, • Facilities for storage, – Communication – Transportation – Marketing LO2 2-7 Technology and Capital Goods • Specialization • Use of resource of individual, firm, region, or • • nation to produce one or a few goods or services rather than the entire range of goods and services. Use trade to satisfy needs and wants or desired products Majority of consumer produce virtually none of the goods and services they consume • Self-sufficiency breeds inefficiency LO2 2-7 Technology and Capital Goods Division of labor •Human specialization • Makes use of differences in ability • Saves time – Avoids the need to switch tasks moving from one task to another • Fosters learning by doing – Devoting time to a single task allows for skills to develop that improve expertise and innovation • Increases the total output society derives from limited resources LO2 2-7 Technology and Capital Goods Geographic Specialization • • regional and international focus on different outputs Nebraska – Wheat, Florida – Citrus, United States – commercial aircraft, software, computers Honduras – bananas, Thailand – Baskets LO2 2-7 Technology and Capital Goods Use of Money • $ is a medium of exchange that makes • • • trade easier Socially designed : if society accepts it as money, then it is money Money is a convenient social invention to facilitate exchanges of goods and services Specialization requires exchange – LO2 Barter system: swapping goods…. Requires a coincidence of wants - If coincidence is missing than barter is inefficient 2-7 Use of Money • Makes trade easier LO2 2-8 Active, but Limited Government • Government may be needed to • LO2 alleviate market failures Government can increase effectiveness of a market system 2-9 The Five Fundamental Questions • What goods and services will be • • • • LO3 produced? How will the goods and services be produced? Who will get the goods and services? How will the system accommodate change? How will the system promote progress? 2-10 What goods and services will be produced? • Profitability requires businesses to respond to consumers’ wants and desires • When firms are profiting output will increase, firms • that aren’t profitable reduce output or exit the market Consumer sovereignty : “Dollar Votes” – Determines the types and quantities of the various products that will be produced – Determines which products and industries will continue to exist and which ones will fail » McHits and McMisses – McRib v. Shaker Salads – Business must match production choices with consumer choices or face losses LO3 2-10 How Will the Goods Be Produced? • Decisions based on minimizing the cost per unit by using the most efficient techniques • Requires firm produce output at minimum cost • Technology • Prices of the necessary resources • When firms face competition, the market forces the producers to use the most efficient production techniques (least –costproduction techniques), – otherwise the firm will be driven out of business. – The combination of technology and the prices of the required resources determines the most efficient production technique. LO3 2-12 How Will the Goods Be Produced? • Decisions based on minimizing the cost per unit by using the most efficient techniques • Locate production facilities optimally to hold down • production and transp. Efficiency depends on: – Utilize available technology, combinations of resources to produce desired results – Prices of available resources – Requires obtaining a particular output of product with the least input of resources » Firms that choose higher-cost production techniques will be forced out of business LO3 2-12 How Will the Goods Be Produced? Three Techniques for Producing $15 Worth of Bar Soap Units of Resource Price per unit of Resource Resource Technique 1 Units $ Cost Technique 3 Cost Units Units 8 2 $ 4 1 Cost Labor $2 4 Land $1 1 1 3 3 4 4 Capital $3 1 3 1 3 2 6 Entrepreneur $3 1 3 1 3 1 3 $ 15 LO3 Technique 2 $ 13 $ 2 $ 15 2-13 Who Will Get the Output? • Consumers with the ability and • LO3 willingness to pay will get the product Ability to pay depends on income. • quantity of the property and human resources they supply (resource prices = wages, interest, rent, profit) • and the prices those resources command in the resource market 2-14 How Will the System Change? • Markets are dynamic and change with – Changes in consumer tastes – Changes in technology – Changes in resource prices – representative of consumer sovereignty : as tastes change, sales of one item goes up while others go down. • signal to producers to shift resources to accommodate demand • Increase in demand leads to higher prices – induce greater quantities of output from suppliers and vice/versa • Higher prices leads to more profits and new firms entering the market – opposite is true of lower prices – Price serves as the guiding function of market systems. Provide signals to people and firms on where to direct their resources. LO4 2-15 How Will the System Progress? • Technological advance • Reduce production costs, and thus product price, will spread throughout the industry due to competition • Creative destruction • New products and production methods destroy the market positions of firms that are unable to adjust • Capital accumulation • Entrepreneurs cast “dollar votes” for capital, drawing resources to the production of capital goods LO4 2-16 Invisible Hand • 1776 Wealth of Nations by Adam Smith “Invisible Hand” • Unity of private and social interest • Firms will produce the goods and services most wanted by society • Virtues of the market system • Efficiency – in resource allocation • Incentives – people have a vested interest to • LO4 acquire skills and be productive Freedom – people are free to make economic decisions 2-17 Demise of Command Systems • Soviet Union, Eastern Europe, and • China – all gave way to market agency System was a failure – Reasons ??? • The coordination problem: difficult (impossible) to • adequately predict future demand and coordinate the allocation of resources w/o market signals (prices) difficult to measure success • The incentive problem • LO4 Little incentive to innovate, contain costs, improve the quantity and quality 2-18 The Circular Flow System RESOURCE MARKET •Households sell •Businesses buy BUSINESSES • buy resources • sell products HOUSEHOLDS • sell resources • buy products PRODUCT MARKET •Businesses sell •Households buy LO5 2-19 The Circular Flow System • Households – one or more persons occupying a housing unit. • All resources (not incl. gov’t) are owned by Households. • All income flows into households as payments for resources. • Business – commercial establishment that seeks profit by selling goods/services • Model illustrate the complex web of decisionmaking and economic activity that give rise to money flows LO5 2-19 Businesses • Three main categories of businesses: • Sole Proprietorship • Partnership • Corporation – owners aren’t held responsible for actions of company • Company can live on after death of founder LO5 2-20 Shuffling the Deck • Extremely large number of ways to • • arrange a deck of cards Arrangement of economy’s resources is even larger Avoid random outcomes in market due to: • Private property • Rational decisions about property 2-21