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TAA NEWS
BOARD OF DIRECTORS
President - Montie Davis
The Davis Auction Group
P. O. Box 1311 • Keller, TX 76244
(C) 817-266-7867 • [email protected]
President-Elect - Cindy L. Soltis-Stroud, CAI, BAS
Blue Fox Benefit Auctions
102 Sunrise Drive • Boerne, TX 78006
(C) 210-380-1587 • [email protected]
1st Vice President - Lance Swigert
BSWICO Auctions
2504 Towering Oaks • Bryan, TX 77802
(C) 979-219-4902 • [email protected]
2nd Vice President - Travis Kaddatz
AmeriTex Auctions
603 Meadow Oak Lane • Mertens, TX 76666
(C) 254-205-2710 • [email protected]
Secretary/Treasurer - Jim Swigert
SWICO Auctions
2130 CR 100 • Caldwell, TX 77836
(C) 979-224-2861 • [email protected]
Past President - Lori Lemons-Campbell, CAI, PRI
Lemons Auctioneers, LLP
18810 Juergen • Tomball, TX 77377
(C) 713-252-4000 (O) 800-243-1113 • [email protected]
Executive Director - Krista Richter
201 Stillwater, Ste. 8 • Wimberley, TX 78676
(O) 512-285-2727 (C) 512-750-7392
(F) 512-285-2828 • [email protected]
DIRECTORS
Doak Lambert (Term ‘16)
Lambert Auction Company, Inc.
120 Shadydale Lane • Coppell, TX 75019
(C) 972-839-6485 • [email protected]
Colette Mayers, CAI (Term ‘16)
Boldbids Live & Online Auctioneers
6907 Atwell Drive • Houston, TX 77081
(C) 713-703-7487 • [email protected]
David Runte, CAI, PRI, GPPA (Term ‘16)
TexMax Auctions, LLC
14711 St. Cloud • Houston, TX 77062
(C) 281-380-3008 • [email protected]
Joel Lemley (Term ‘17)
Lemley Auction Services, LLC
P. O. Box 471 • Blackwell, TX 79506
(C) 325-668-3552 • [email protected]
President’s MESSAGE
It’s hard to believe that summer is almost over. I
hope it was good for everyone. One of the highlights
of my summer was attending the NAA Conference
& Show in Addison, TX and getting to see many of
you there. I’m proud of the way that Texas was
represented this year with over 60 Texas auctioneers
in attendance. Thanks to everyone who participated
in the Welcome Party (hosted by United Country
Auction Services and the Texas Auction Academy) by
greeting and waving Texas flags as everyone arrived
Montie Davis, TAA President
at Eddie Deen’s Ranch. A great time was had by all!
A Texas size congratulation goes out to our very own Spanky Assiter, the new
President of the NAA. We are in good hands with Spanky at the reins.
Auctioneer Meet-Ups across the state are continuing to do well. Our most
recent one was held in Trinity and was hosted by David and Liz Drake. We have
a couple of meet-ups coming up soon. On Sept. 20th we’ll be in Granbury and
on Oct. 9th we’ll be in Fort Worth. These are a lot of fun and a great way for
auctioneers to connect. I encourage you to attend one if you can. Also, on Nov.
22nd we’ll be in Rosenberg doing a fall fun auction in conjunction with live CE. You
won’t want to miss it!
I want to thank one of our members who has served this association for
many years. Brent Graves, a past president and a past champion, has currently
been serving as our Legislative Committee Chairman. Brent has recently resigned
from this position to continue his run for the Texas House of Representatives.
Brent, thank you for all you have done and continue to do for the TAA and for the
auction industry. I wish you the best and much success in your campaign for a seat
in the Texas Legislature.
Plans are already underway for the annual toy auction held at the Texas
Scottish Rite for Children Hospital. This is a life changing event as you participate
with the children, assisting them as they bid on toys that they would like to have.
Many of them are bidding on the toys as gifts for brothers and sisters. I look
forward to seeing you there.
Stephen Mayers (Term ‘17)
Boldbids Live & Online Auctioneers
6907 Atwell Drive • Houston, TX 77081
(C) 713-521-0460 • [email protected]
Wes Pool (Term ‘17)
Sincerely yours,
Montie Davis
Pool Auctioneers
1252 Orchard Lane • Ennis, TX 75119
(C) 214-728-4220 • [email protected]
Doug Bradford (Term ‘18)
Bradford Auction Services
2730 Oak Tree Dr #1507 • Carrollton, TX 75006
(C) 214-395-2281 • [email protected]
In The News! Cars For Kids Charity
Angie Meier (Term ‘18)
Dallas Morning News Article: www.dallasnews.com/news/communitynews
Troy Robinett, PRI (Term ‘18)
“Every Saturday, auctioneer Mike Jones spews out bids at an astounding speed
that is somehow still understandable while buyers compete to win bids on
the used vehicles with varying degrees of wear and tear. The auction draws junk
dealers, mechanics and car traders, as well as families and teenagers looking for
their first car.”
Champion Auctioneers, Inc.
1041 Davis Road • Ennis, TX 75119
(C) 972-825-3808 • [email protected]
Robinett Auction Services, LLC
154 Lexington Court • Haslet, TX 76052
(C) 817-995-7509 • [email protected]
2 3rd Quarter • 2015 texasauctioneers.org
TAA NEWS
ONLINE ONLY AUCTIONS: Let’s Get Started
Let’s deconstruct the online only auction process
into six stages:
• Before the Contract
• Planning and Production
• Promoting the Event and the Assets
• Communication and Closing
• Removal
• Reconciliation and Settlement
We’re going to review some of the more significant
problems you may encounter dealing with each of these
areas, and I’ll highlight some solutions, where they exist
and where I know of them. I’m going to review problems
inherent in the auction process, some of which are unique
to Internet Only Auctions (IOA) and most of which are not.
It’s impossible to separate IOAs and outcry auctions, as
IO bidding is really just a tool in and of itself to solve the
age old problem of how to create liquidity for our clients.
Some of the solutions, tools and techniques I will discuss
are applicable to all auctions, not just IOAs.
Are IOAs easier than outcry auctions? Not really.
The auction business is hard work just like it always has
been. Are there a few magic bullets out there to make all
auctions easier? In some instances, yes!
Part I: Before the Contract
• A few observations at this stage in the game
• This stage is vital, but not at all unique to IOAs
• I want to share tips I’ve learned from a few auctioneers
who know a lot more about this business than I do:
a) “You Get What You Sell” b) M“Buyers are Sellers and
Sellers are Buyers” c) “You Can’t Work For a Seller Who
Does Not Have a Problem” d) “Sell What You Advertise”
Problem: How to Know Your Market?
• Asset Valuation is key - miss it early and there’s no recovery
• Advertising budgets out of line with gross sales - a disaster
• A seller who is not prepared for real market value - even
worse.
Solution: System to Manage Valuation Data
• It could be a spreadsheet, or it could be something
more sophisticated
• You’ve got to have a means of valuing everything you sell
at the most relevant level - either auction level or even better,
asset level - before the auction
• And the discipline to evaluate your performance every
time you sell
• Without it, your clients, and you will suffer
• NAA GPPA, MPPA Appraisal Tool
• Tell Ritchie Bros. AS400 Story
Problem: How to Identify More Sellers?
Solution 1: CRM
• CRMs: Customer Relationship Management
• An easily accessible record of your every interaction with
everyone
• Think sellers can’t be profiled — wrong.
texasauctioneers.org By: Will McLemore, CAI
McLemore Auction Company
Nashville, TN
• Examples Include: salesforce.com,
Sugar, Act!, Goldmine, Nimble, Insightly,
Highrise, Sage and Netsuite
Solution 2: Direct Mail Campaigns
• Terry Howe in SC uses data mining to
identify sellers and buyers — CRS
• Check “Redneck Businessman” Profile
— Always have money
{reprinted from live presentation}
Part II: Planning and Production
• There are huge complexities in management and
communication involved in the production and publication
of auction catalogs
• How on earth to manage the photography, descriptions,
locations, inspections (if you choose to do them —some
auctioneers do not)
• How to perform this work while still pursuing new business?
• How to manage sales that are “self catalogued” or “client
catalogued”?
• Remember the phrase “Point and Shoot” — that will
save you a lot of labor and will set expectations well
Problem: How to Manage a Complex Process?
• If you jump into the Internet only auction business, you
will rapidly find yourself attempting to administer and
incredibly complex process that will often demand the
labor of multiple individuals in multiple locations.
Solution: Project Management Software
• Fortunately, auctioneers are not the only knowledge
workers with the need for software to ease communication
and instantly update status as work progresses.
• Use project management software if you work on your
projects with anyone else, both inside and outside your
company.
• Examples of project management software include: Trello,
Basecamp, Microsoft Project and Omniplan
Problem: How to Capture Data Efficiently?
• So, some auctioneers do have unique software needs.
• We must manage and present photos, videos, documents,
details, measurements, contact information, locations,
schedules, terms and conditions every day. Other businesses
do not share these needs.
Solution: Auction Catalog Production Software
• If you find yourself manually resizing or renaming
photographs — you’re doing it wrong.
• Use catalog production software to trigger new lots by
shooting a barcode, automatically renumber and resize
your photos for publication.
• Examples include: Wavebid, LotSmarter and Auction
Method.
• The future of lotting is mobile.
Problem: Who Does The Work? Options:
• Specialization vs. Delegation
• Paid staff vs. Contractors
3rd Quarter • 2015 continued on page 6
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