Download Susan Spiggle - UConn School of Business

Susan Spiggle
Office:
Department of Marketing U 41MK
The University of Connecticut
Storrs, CT 06269-1041
Email: [email protected]
Home:
35 Samuel Hill Road
Columbia, CT 06237
Phone (860) 228-4960
Education:
M.B.A.
Ph.D.
M.A.
A.B.
University of Connecticut
1982
University of Connecticut
1980
University of Connecticut
1970
College of William and Mary1968
Employment:
Department of Management 2012-2015
Department of Marketing
University of Connecticut
1994 –2008
1988-- present
1983-88
1982-83
Department of Socioloy
1979-82
University of Hartford
1974-79
Marketing
Sociology
Sociology
Geology
Interim Department Head
Department Head
Associate Professor
Assistant Professor
Instructor
Assistant Professor
Instructor
Honors:
UConn School of Business Best Paper Award 1988 and 2013
Best Reviewer for Journal of Consumer Research for 1991-92
Publications:
Journal articles
Smith, Marie A. Susan Spiggle, Brody McConnell (Forthcoming), “Strategies for CommunityBased Medication Management Services in Value-based Health Plans” Research in Social and
Administrative Pharmacy.
Smith, Marie A. Michelle L. Cannon-Breland, Susan Spiggle (2014), ”Consumer, Physician, and
Payer Perspectives on Primary Care Medication Management Services with a Shared Resource
Pharmacists Network, Research in Social and Administrative Pharmacy, 10 (3) 539-53
Spiggle, Susan, Hang Nguyen, and Mary Caravella (2012) “More Than Fit: Brand Extension
Authenticity,” Journal of Marketing Research, 49 (December) 967-983..
Spiggle, Susan (2008) “Making Connections: Partner Quality, Identity, and Community’”
Journal of Business Research 61, (May) 455-59.
Spiggle, Susan (1994) "Analysis and Interpretation of Qualitative Data in Consumer Research,"
Journal of Consumer Research, (December) 194-203.
Spiggle, Susan and Murphy A. Sewall (1987) "A Choice Sets Model of Retail Selection," Journal of
Marketing, 51 (April), 97-11.1
Spiggle, Susan (1986) "Measuring Social Values: A Content Analysis of Sunday Comics and
Underground Comix," Journal of Consumer Research, 13 (June), 100-113.
Book Chapters:
(1998) “Crafting the Narrative: From Text to Hypertext” invited chapter for Representing
Consumers: Voices, Views, and Visions edited by Barbara Stern, Sage Publishers.
Conference Proceedings
(1997) “Narrative Theory and Consumer Research,” (eds.) Merrie Brucks and Debbie McGinnis,
Advances in Consumer Research, Vol. XXIII, Association for Consumer Research: Provo, UT,
(1994) "Savings and Spending Behavior: Dimensions and Dichotomies," (eds.) Chris Allen and
Debra Roedder John, Advances in Consumer Research, Vol. XXI, Association for Consumer
Research: Provo, UT, with Patricia Ann Walsh.
(1991) "Gift Giving: An Exchange Paradigm," in Richard Pollay and Charles Gorn (eds.) Advances in
Consumer Research, Vol. XVIII, Association for Consumer Research: Provo, UT with Cathy Goodwin.
(1990) "Consumer Responses to Advertising: A Protocol Coding Scheme," Proceedings of the AMA
Winter Educators Conference, with Robin Higie.
(1989) "Consumer Complaining:Attributions and Identities," (ed.) Thomas K. Srull, Advances in
Consumer Research, Vol. XVI, Association for Consumer Research: Provo, UT, pp. 17-22. with
Cathy Goodwin.
(1988) "Values and Issues in the Field of Consumer Research: A Content Analysis of ACR
Presidential Addresses," (ed.) Michael J. Houston, Advances in Consumer Research, Vol. XV,
Association for Consumer Research: Provo, UT, pp. 5-12, with Cathy Goodwin.
(1987) "Grocery Store Shopping Lists: What Do Consumers Write? Advances in Consumer
Research, XIV. (ed.) Melanie Wallendorf and Paul Anderson, Provo: Utah, Association for
Consumer Research, 241-45.
(1987) "Cigarette Consumption Behavior: Smoking Experiences and Marketing Stimuli,"
Proceedings of the AMA Winter Educators Conference. (eds.) Russell Belk and Gerald Zaltman,
Chicago: American Marketing Association, 229-33.
(1985), "Seven-up Art, Pepsi Art and Sunkist Art: The Presentation of Brand Names in Art,"
Advances in Consumer Research, XII, eds. Elizabeth Hirschman and Morris H. Holbrook, Ann Arbor:
Association of Consumer Research, 337-342.
(1984) "The Construction of Consumer Typologies: Scientific and Ethnomethods." Advances in
Consumer Research, XI, ed. Thomas Kinnear, Ann Arbor:Association for Consumer Research, 337342, with Clinton R. Sanders.
(1980) "Counting the Poor: Estimates of the Cost-of-Living Adjusted U.S. Poverty Population,"
1969, Research Report 54, Storrs Agricultural Experimental Station, with Kenneth P. Hadden.
(1978) "Review of Nancy Cott's In the Bonds of Womanhood: Woman's Sphere in New England,
1800-1835, Qualitative Sociology, 1 (2), 236-38.
In Preparation:
Brand Iconicity: The Construct, Its Measurement, and Antecedents and Consequences with Robert
Forbus and Bill Ross
Journal and Proceedings Reviewing:
Editorial Review Board Member, Journal of Consumer Research 1991- 2005; 2009-2014
Ad Hoc Reviewer: Journal of Retailing and Consumer Services 1994; Journal of Consumer
Research 1986-91 and 2005-2008; Journal of Marketing 1995-present; International Journal of
Marketing Research 2001, 2004, 2005 Journal of Academy of Marketing Science 2003, 2005,
2006 Journal of Retailing 2006, Journal of Business Research 2006 Journal of Product Innovation
Management 2007
Reviewer for American Marketing Association Proceedings since 1987 and Association for
Consumer Research Proceedings since 1986
Honorary Society Membership:
Beta Gamma Sigma
Participation in Professional Associations:
Discussant, chair, and/or participant in
Association for Consumer Research Conference
American Marketing Association
Service:
2016 Co-Chair Search Committee Department of Marketing
2015 Member Search Committee Economics Department Head
2013-14 Chair School of Business Academic Vision Committee
2012-2015 Member Universisty Senate Executive Committee
2012-Member Marketing/Branding Committee for University Tech Park
2009-2012 Faculty Representative UConn Foundation Board
2011-12 Member University Branding Committee: Member Working Subcommittee
2008-2011 Member University Senate Executive Committee
2004—2010 Co-chair Provost’s Commission on the Status of Women
2006-07 Member Mission Statement Subcommittee NEASC Reaccredidation Committee
2003-2006 Chair President’s Athletic Advisory Committee
2003-2006; 2008- 2014 Moderator University Senate
1999-2001 Chair Senate Budget Committee
1996-1998 Chair Provost’s Library Advisory Committee
1997-2006; 2008-2015 Member University Senate
1996-1997 Member NCAA Reaccredidation Committee
1996-present member President’s Athletic Advisory Committee