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2016 Tobacco101 PartOne,LessonOne ASELF-GUIDEDE-BOOK INEIGHTLESSONS IntroductiontoTobacco101 WelcometoTTAC’sTobacco101!Tobacco101isaself-guidedtutorialthatprovidestheinformationandresources necessarytounderstandwhytobaccouseisconsideredthe#1preventablecauseofdeathintheUS,aswellasthe evidence-basedandpromisingstrategiesthatcanreducetobacco’stoll.Youcanbenefitfromthiscoursewhetheryou arenewtotobaccocontrolandneedanintroductiontokeytopics,orareanexperiencedprofessionallookingto refreshandupdateyourknowledge. Tobacco101wasrevisedinthespringof2013tocontainthelatestinformation,resources,andtoolsavailable.The user-friendlyself-guidedformatallowsyoutocompletethetutorialatyourownpaceandexplorethevarious externalresourcesandtoolsasneeded.Tobacco101isorganizedintotwopartscomprisedoffourlessonseach. Optionalreviewquestionsareofferedattheendofeachlessontoallowyoutocheckyourunderstandingofthe content,trysomeoftheresources,andreflectonhowtheinformationappliestoyourroleintobaccocontrol. Youcanstartatthebeginningandreadthroughthecoursefrombeginningtoendorsimplyselectthosesectionsthat areofgreatestinterest. Part1:IntroductiontoPreventionandControlofTobaccoUse • Lesson1:TheEvolutionofTobaccoControl • Lesson2:TobaccoUseintheUnitedStates • Lesson3:ImpactofTobaccoUse • Lesson4:FactorsthatDetermineTobaccoUse Part2:ReducingtheProblemofTobaccoUse • Lesson1:CredibleTobaccoControlResourcesandKeyPartners • Lesson2:TobaccoControlModels • Lesson3:EffectiveTobaccoControlPolicies • Lesson4:StrategiesforSuccess TTACalsoprovidestailored,on-siteTobacco101trainingsfororganizationswhowanttoincludeitinconferencesand workshops.Tolearnmore,visitourwebsitewww.tacenters.emory.eduorcontactusattacenters@emory.edu. ©2016EmoryCentersforTrainingandTechnicalAssistance 2 TableofContents PA RT 1 : I N T RO D U C T I O N TO P R E V E N T I O N A N D CO N T RO L O F TO BACCO U S E LESSON1 TheEvolutionofTobaccoControl Page4 CheckforUnderstanding Page15 Sources Page17 ©2016EmoryCentersforTrainingandTechnicalAssistance 3 Tobacco101PartOne,LessonOne TheEvolutionofTobaccoControl LessonOneLearningObjectives LessonOneisabouttheevolutionofthefieldtobaccocontrol.Attheendofthislesson,youshouldbeableto: 1. Describetheevolutionofthetobaccocontrolmovement. Themovementdidnothappenovernight,butevolvedovertime.Wewilltakeacloselookathowthat happenedduringthepastcentury. 2. ExplainhoweventsinU.S.historyaffectedtobaccouse. Certaineventshadaprofoundeffectontobaccoproduction,tobaccoadvertising,tobaccoprevalence,and socialnormsrelatedtotobaccouse. 3. Describehowtobaccouseemergedasapublichealthproblem. Asresearchintotheeffectsoftobaccousegrew,sotoodidawarenessoftheadversehealtheffectsof tobaccoonthebody.Wewilllookathowresearchexpandedandknowledgeincreasedduringthelast century. ©2016EmoryCentersforTrainingandTechnicalAssistance 4 EarlyHistoryofTobaccointheAmericas TobaccohasbeeninAmericaforcenturies.The tobaccoplantisnativetoCentralandSouth AmericaandwasbroughttoNorthAmerica–to Virginia-inthe16thand17thcenturiestobe grownforcommercialtobaccoproducts, includingcigarettes,pipetobacco,andcigars. NativeAmericansviewedtobaccoassacred. Traditionally,tobaccowasofferedasagiftto thespiritsinceremoniesandprayers.Tobacco wasalsousedformedicalpurposes.The Mayanssmokedtobaccoforsuchvaried conditionsasasthma,bitesandstings,bowel complaints,chills,fever,convulsions,nervous ailments,soreeyes,skindiseasesandurinary ailments. Today,thetobaccoplantisoneofthemostprofitablecommercialproductsofalltime,anditisusedinallregionsof theworld. ForFurtherInformation…aboutsacredtobaccouseamongNative Americans,visit: • TheNationalNativeNetwork’sKeepItSacredwebsite http://www.keepitsacred.org/network/ • TheSouthDakotaNativeAmericanCommunityToolkit http://doh.sd.gov/Tobacco/PDF/NAtoolkit_CommWEB.pdf ©2016EmoryCentersforTrainingandTechnicalAssistance 5 OverviewofTobaccoUseintheUnitedStates AdultPerCapitaCigaretteConsumption,1900-2011 5000 Morerecently,in2011,per capitacigaretteconsumption is1232cigarettesperyear. 4500 NumberofCigarettes 4000 3500 3000 2500 In1900,percapita cigaretteconsumptionwas 54cigarettesperyear. Attheheightofthetobacco epidemicintheearly1960s, thepercapitaconsumption was4166cigarettesperyear. 2000 1500 1000 500 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year Sources:CentersforDiseaseControlandPreventionandUnitedStatesDepartmentofAgriculture ThisgraphshowsthepercapitacigaretteconsumptionamongadultsintheUnitedStatesforeachyearfrom1900to 2011.Thepercapitaconsumptionrepresentstheamountofcigarettessmokedeachyeardividedbythetotal populationoftheUnitedStatesthatyear,givinganaveragenumberofcigarettessmokedperadultforeachyear. Clearly,adultsmokinghasgoneupanddownduringthepastcentury.Thereisanobviousoverallincreasefrom1910 until1970,andthenadeclineeversincethen.Ifyoulookclosely,youcanseethatinsomeyearssmokingdropped dramatically. ManyhistoricaleventsduringthelastseveraldecadesinfluencedtobaccouseintheUnitedStates,shapingthis graph.Wewilltakeacloserlookateacheventandhowitaffectedtobaccoconsumptionthroughouttheremainder ofthislesson. ForFurtherInformation…aboutadulttobaccouseintheUnitedStates, readthisMorbidityandMortalityWeeklyReportfromtheCentersfor DiseaseControlandPreventionthatdescribestobaccouseamong adultsuptotheyear2005: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5542a1.htm ©2016EmoryCentersforTrainingandTechnicalAssistance 6 EvolutionofTobaccoControl:1910-1945 Fromtheearly1900’sthrough1945,severaleventsoccurredthatincreasedtheconsumptionoftobaccointheUnited States.Someoftheseevents,andhowtheyaffectedtobaccoconsumption,aredescribedbelow: UnitedStatesentersWorldWarI(1917) Warusuallycausesasharpupsurgeintobaccouse,andWorld WarIwasnoexception.Partoftheremarkablegrowthin cigarettesmokingfrom1910to1930,whichincludesthewar years,wasbecausewomenbegansmoking. GreatDepression(1929–early1940s) Thetobaccoindustrywasoneoftheonlyindustriestomakea profitduringtheGreatDepression.Tobaccowascheapto produce,andthedemandfortobaccoproductsincreasedas peoplelostworkorcamebackfromwar. UnitedStatesinvolvementinWorldWarII(1941-1945) AspartoftheWorldWarIIwareffort,PresidentRooseveltmade tobaccoaprotectedcrop.CigaretteswereincludedinGIsCrations,andtobaccocompaniessentmillionsoffreecigarettesto GIs.Tobaccousewassofiercethatashortagedevelopedand,by theendofthewar,cigarettesaleswereatanall-timehigh. NumberofCigarettes AdultPerCapitaCigaretteConsumption,1900-2011 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year ©2016EmoryCentersforTrainingandTechnicalAssistance 7 EvolutionofTobaccoControl:1946-1970 Startingin1950,researchregardingtobacco’shealtheffectsbegantoemerge,justifyingthebeginningsoftobacco controlpoliciesinthe1960sand1970s.Readaboutsomeoftheeventsthataffectedtobaccoconsumptioninthe UnitedStatesfrom1946through1970below: Firstreportslinkingsmokingandcancer(1950) Threeimportantepidemiologicstudiespublishedinleadingmedicaljournalsshowedthe firstpowerfullinksbetweensmokingandlungcancer. SurgeonGeneral’sReport(1964) Thereleaseofthe1964SurgeonGeneral’sReportlinkingsmokingandlungcancerisa significanteventintobaccocontrol.Ithadconclusivedataonthehealthrisksofsmoking, anditclearedthewaytoraisethepublic’sawarenessofthedangersoftobaccouse. However,behaviorchangetakestime,andwedidnotseeasignificantdeclineintobacco useuntil1973.ClickhereforanoverviewoftheReport’sfindings,orclickheretodownload theReportinitsentirety. FairnessDoctrinemessagesonbroadcastmedia(1967) In1967,theFederalCommunicationsCommission(FCC)ruledthatthe FairnessDoctrineappliedtocigarettecommercials,andthatradioand televisionstationsmustdevotehundredsofmillionsofdollars’worthof broadcasttimetofreeantismokingmessages.Thedoctrinerequiredequal timeforantismokingcommercialsasforpaidpro-tobaccocommercials,which causedaboomincompelling,free,publicserviceantismokingcommercials. UnitedStatesbansbroadcastadvertisementsforcigarettes(1970) InApril1970,theU.S.CongresspassedthePublicHealthCigaretteSmoking Act,whichbannedallradioandtelevisionadvertisingofcigarettes.Thebanon advertisingisbelievedtohavecontributedtothedeclineintobaccouse duringtheearly1970s. NumberofCigarettes AdultPerCapitaCigaretteConsumption,1900-2011 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year ©2016EmoryCentersforTrainingandTechnicalAssistance 8 EvolutionofTobaccoControl1971-1990 TobaccocontrolintheUnitedStatesbegantotakeoffafter1970,withfederallaws andadvocacymovementscreatingmomentuminthefield.Seebelowforafew majoreventsbetween1971and1990thathadaneffectontobaccoconsumption: AmericansforNonsmokers’Rightsformed(1976) In1976,theorganizationAmericansforNonsmokers’Rightswasformed,beginning themovementtoprotectnonsmokersfromtobaccosmoke.Shortlyafter,a1978 RoperReportpreparedfortheTobaccoInstituteconcludedthatthenonsmokers' rightsmovementwas"themostdangerousdevelopmentyettotheviabilityofthe tobaccoindustrythathasyetoccurred." Federalcigarettetaxdoubles(1983) FederaltaxesontobaccohavebeenpartofthefederaltaxsystemsincetheCivil War.Thefederalcigarettetaxhadincreasedslowlyuntil1983whenitwasdoubledto16centsperpack.Clickhereto learnmoreaboutthehistoryoffederaltobaccotaxes. Coalescenceofmodernadvocacymovement(early1980s) Untiltheearly1980s,thescienceandgrassrootsbranchesoftobaccocontrolworkedseparately.Themodern advocacymovementwasbornwhenthesetwobranchesjoinedtogethertohaveamorecredibleandpowerfuleffect. NumberofCigarettes AdultPerCapitaCigaretteConsumption,1900-2011 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year ©2016EmoryCentersforTrainingandTechnicalAssistance 9 EvolutionofTobaccoControl1991-2000 The1990’swerecrucialyearsinthetobaccocontrolmovement,withseverallandmarkpoliciesandreportsoccurring between1991and2000thataffectedtobaccouseinthecountry: SynarAmendmentenacted(1992) In1992,CongressadoptedtheSynarAmendment,whichrequiresstatestoenactlawsestablishingminimumagesat whichanyonecanbuytobacco.Statesmustalsoenforcethoselawsandshowprogressivereductionsinthe availabilityoftobaccoforsaletominors.ClickheretoreadmoreabouttheSynarProgram. Environmentaltobaccosmokelistedasaknownhumancarcinogen (1992) InaJuly1992meeting,theEnvironmentalProtectionAgency(EPA)Science AdvisoryBoardendorsedtheconclusionsofamajorreportassessingthehealth risksofsecondhandsmoke.Thisincludedunanimousendorsementofthe classificationofenvironmentaltobaccosmoke(ETS)asaGroupA(knownhuman) carcinogen.Soonafter,smokingwasbannedonalldomesticflights,apivotal victoryforsmoke-freeadvocates. TheMasterSettlementAgreement(1998) TheMasterSettlementAgreement(MSA)isahistoricmilestoneintobaccocontrol.InNovember1998,Attorneys Generalof46states,theDistrictofColumbia,andfivecommonwealthsandterritoriessettledlawsuitswithtobacco companiestorecouphundredsofbillionsofdollarsinMedicaidexpensesresultingfromsmoking-relatedillnessand disease.Thislawsuitresultedina$206billionsettlement,payableover25years.Mississippi,Florida,Texas, Minnesotahadsettledseparatelawsuitspreviously. Marylandbanssmokinginprivateworkplaces(1998) Marylandwasthefirststatetobansmokinginworkplaces.Previously,Californiaenactedrestrictionsthatrequired workerstosmokeonlyinventilatedareas.By1998,twentyotherstatesrequireddesignatedsmokingareasin workplaces.Clickheretolearnmoreaboutchangesinstatesmokingrestrictionsthattookplacefrom1998-2004. AdultPerCapitaCigaretteConsumption,1900-2011 NumberofCigarettes 5000 4000 3000 2000 1000 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year EvolutionofTobaccoControl2001-2005 ©2016EmoryCentersforTrainingandTechnicalAssistance 10 Since2000,wehaveseenmoresignificanteventstakeplacethathaveaffectedtobaccoconsumption,including policiesatthebusiness,state,national,andinternationallevels. DepartmentofTransportationbanssmokingonallinternationalflights(2002) U.S.DepartmentofTransportationbanssmokingonallflightsbetweentheUnitedStatesandothercountries. WorldHealthOrganizationadoptsFramework ConventiononTobaccoControl(2003) TheFrameworkConventiononTobaccoControl(FCTC)istheworld’sfirst internationalpublichealthtreaty.Thetreaty,adoptedbytheWorldHealth Organizationin2003,recognizestobaccouseasaglobalepidemic.Ithassince becomeoneofthemostwidelyembracedtreatiesinUnitedNationshistoryand,asofNovember2009,has168 partiessignedontoit,establishinginternationalcooperationandstandardstoreducetobaccouse.Asofyet,the UnitedStateshasnotratifiedthetreaty.VisittheFCTCwebsitetolearnmore. NewYorkStatepassescomprehensivesmoke-freeairlaw(2003) NewYorkStatepassedanear-totalstatewidesmokingbanin2003,banningsmokinginallbars,restaurants,and clubs.NewYorkalsobeganenforcingabanonInternetcigarettesalesandadoptedtheUnitedStates’firstfire-safe cigaretteregulations.ACDCarticleinMMWRshowsasignificantdeclineintobaccouseinNewYorkCityfrom2002 to2006. Businessesreacttochangesinsocialnormssurroundingtobacco(2004-2005) In2004,NASCARendeditslongstandingsponsorshipdealwithR.J.ReynoldsTobaccoCo.,citedtobearesultof “changingbusinessdynamics.”Clickheretolearnmoreabouttheterminationofthe33-yearoldsponsorship.In 2005,WestinHotelsandResortsannouncedthatitwouldnolongerallowsmokinginanyrooms,restaurants,bars,or publicareasatits77propertiesintheUnitedStates,Canada,ortheCaribbean,makingitthefirstmajorsmoke-free hotelchain.ClickheretoreadmoreaboutWestin’spolicychange. NumberofCigarettes AdultPerCapitaCigaretteConsumption,19002011 5000 4000 3000 2000 1000 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year ©2016EmoryCentersforTrainingandTechnicalAssistance 11 EvolutionofTobaccoControl2006-2010 Inmorerecentyears,smokingrateshavecontinuedtodeclineslowly,andthefederalgovernmenthastakenstepsto furtherreducetheserates: Adultsmokingprevalencedropsbelow20%(2007) In2007,theadultsmokingprevalencedippedbelow20%intheUnitedStatesforthefirsttimeindecades.Thedrop toaprevalencerateof19.8%smokingamongadultsisreportedintheMarch2009MorbidityandMortalityWeekly Report(MMWR)fromtheCentersforDiseaseControlandPrevention. Federaltobaccotaxesincrease(2009) Inearly2009,thefederalgovernmentsignificantlyraisedtobaccotaxes,withcigarettetaxesincreasingfrom$0.39to $1.01perpack.Federaltaxesonothertobaccoproducts,likecigarsandsmokelesstobacco,werealsoincreased.The mainpurposeofthetaxincreasewastofundanexpansionoftheStateChildren’sHealthInsuranceProgram (SCHIP).Thisincreasecameatatimewhentobaccocompanieswerealsoincreasingtheirpricesduetotheslowing economyandrisingproductioncosts.ClickheretoreadafactsheetaboutthetaxincreasesfromtheCampaignfor Tobacco-FreeKids. FamilySmokingPreventionandTobaccoControlActispassed(2009) InJune2009,theFoodandDrugAdministration(FDA)wasgrantedtheauthoritytoregulatetobaccoproducts.The U.S.Senatevoted79to17toapprovethebill(H.R.1256/S.982),knownastheFamilySmokingPreventionand TobaccoControlAct.Implementationoflawbeganinfollowingyearandcontinues.Laterinthiscourse,wewilltalk aboutthepurposeofthislegislationandthepotentialbenefitfortobaccocontrolintheUnitedStates. NumberofCigarettes AdultPerCapitaCigaretteConsumption,1900-2011 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 Year ©2016EmoryCentersforTrainingandTechnicalAssistance 12 TheEvolutionofTobaccoControl–WhereWeAreNow Recenteventsshowthatsignificantprogresshasbeenmadeinreducingtobaccouseandprotectingpeoplefrom tobaccosmoke,buttheneedfortobaccocontrolprogramsandpoliciesremains: 2012SurgeonGeneral’sReportisreleased The2012SurgeonGeneral’sReport,PreventingTobaccoUseAmongYouthandYoungAdults,summarizesresearchon theepidemiology,causes,andhealtheffectsofsmokingamongyoungpeople.Thereportfindsthatover600,000 middleschoolstudentsandmorethanthreemillionhighschoolstudentssmokecigarettes,andthatyouthandyoung adultshavehighratesofcigaruseanduseofmultipletobaccoproducts. Tobaccoindustrybringsnewproductstothemarket Thetobaccoindustryhasintroducedseveralnoveltobaccoproductstothemarket overthepastfewyears.Clickheretolearnmoreabouttheseproductsandhowthey attractyouthtotobaccouse. Researchshowschangesincombustibletobaccousepatterns Thesteadydecreaseincigaretteconsumptionhasbeencounteredbyarecenttrend ofusingothercombustibletobaccoproducts.ClickheretoreadaMorbidityand MortalityWeeklyReportabouttheincreaseuseofcigarsandpipetobacco. Comprehensivesmoke-freelawscontinuetobeadopted AsofOctober2012,23states,WashingtonDC,PuertoRico,andtheU.S.Virgin Islandshadenactedcomprehensivesmoke-freelawsthatincludeallbars,restaurants,andworkplaces. Theselawsprotect48.7%oftheU.S.populationfromsecond-handsmoke.VisittheAmericansforNonsmokers’ Rightswebsiteformoreinformation,smoke-freelists,andmaps. ForFurtherInformation…onhistoryoftobacco,checkoutTheTobacco TimelinebyGeneBorio: http://archive.tobacco.org/resources/history/Tobacco_History.html ©2016EmoryCentersforTrainingandTechnicalAssistance 13 TheEvolutionofTobaccoControl:PolicyMatters ManyhistoricaleventshaveaffectedtobaccouseintheUnitedStates,causing bothincreasesanddecreasesoverthepastcentury.Alloftheeventsmentionedin thislessonhaveinfluencedtobaccouseandshapedtobaccocontrolintheUnited Statesasweknowittoday. Throughouttheevolutionofthetobaccocontrolmovement,thegreatest reductionsintobaccousehaveoccurredthroughpolicychanges.Youcanseehow somepoliciesenactedovertheyearshaveaffectedtobaccouseinthegraph below.Governmentsupportforpoliciesandprogramsthatreducetobaccouseare generallywelcomedbythegeneralpublic. Nowthatyouhavesomebackgroundinformationonthehistoryoftobaccocontrol intheUnitedStates,wecanmoveontotalkingaboutcurrentissuesand challenges. ©2016EmoryCentersforTrainingandTechnicalAssistance 14 LessonOneCheckforUnderstanding Beforemovingontothenextlesson,pleaseanswerthefollowingquestionstoreviewwhatyoulearnedinLesson One: 1. Thinkaboutit:Whattwoorthreeeventspresentedinthislessonwereyousurprisedtolearnaffected tobaccouse?Whatsurprisedyouabouttheconnection? 2. Whendidscientistsbeginpublishingreportsaboutthehealtheffectsoftobacco? a. 1930s b. 1950s c. 1970s d. 1990s 3. WhichofthefollowingbestdescribestheMasterSettlementAgreement? a. Theresultofa1998lawsuitbroughtagainsttobaccocompaniesbythe46AttorneysGeneralto recoupMedicaidexpensesresultingfromsmoking-relateddisease. b. 2003WorldHealthOrganizationtreatyrecognizingtobaccouseasaglobalepidemic. c. 2012publicationsummarizingresearchontheepidemiology,causes,andhealtheffectsofsmoking amongyoungpeople. d. Noneoftheabove. 4. WhichofthefollowingbestdescribestheFamilySmokingPreventionandTobaccoControlAct? a. 1970lawbanningallradioandtelevisioncigaretteadvertising. b. 1992lawrequiringstatestosetminimumagestobuytobacco. c. 2009lawgivingtheFoodandDrugAdministration(FDA)authoritytoregulatetobaccoproducts. d. Noneoftheabove. 5. AfterexaminingthehistoricsuccessesandchallengesofchangingtobaccocontrolpolicywithinUnited Stateshistory,whattacticsseemtobemostsuccessfulandmightserveasmodelsforcurrenttobacco controlpolicyproblems? ©2016EmoryCentersforTrainingandTechnicalAssistance 15 LessonOneCheckforUnderstandingAnswers Beforemovingontothenextlesson,pleaseanswerthefollowingquestionstoreviewwhatyoulearnedinLesson One: 1. Thinkaboutit:Whattwoorthreeeventspresentedinthislessonwereyousurprisedtolearnaffected tobaccouse?Whatsurprisedyouabouttheconnection? CorrectAnswer:Answerswillvary. 2. Whendidscientistsbeginpublishingreportsaboutthehealtheffectsoftobacco? a. 1930s b. 1950s c. 1970s d. 1990s Correctanswer:b.Needtoreview?Gobacktoslide5,“EvolutionofTobaccoControl:1946–1970.” 3. WhichofthefollowingbestdescribestheMasterSettlementAgreement? a. Theresultofa1998lawsuitbroughtagainsttobaccocompaniesbythe46AttorneysGeneralto recoupMedicaidexpensesresultingfromsmoking-relateddisease. b. 2003WorldHealthOrganizationtreatyrecognizingtobaccouseasaglobalepidemic. c. 2012publicationsummarizingresearchontheepidemiology,causes,andhealtheffectsofsmoking amongyoungpeople. d. Noneoftheabove. Correctanswer:a.“Needtoreview?Gobacktoslide7,“EvolutionofTobaccoControl1991-2000.” 4. WhichofthefollowingbestdescribestheFamilySmokingPreventionandTobaccoControlAct? a. 1970lawbanningallradioandtelevisioncigaretteadvertising. b. 1992lawrequiringstatestosetminimumagestobuytobacco. c. 2009lawgivingtheFoodandDrugAdministration(FDA)authoritytoregulatetobaccoproducts. d. Noneoftheabove. Correctanswer:c.“Needtoreview?Gobacktoslide9,“EvolutionofTobaccoControl2006-2010.” 5. AfterexaminingthehistoricsuccessesandchallengesofchangingtobaccocontrolpolicywithinUnited Stateshistory,whattacticsseemtobemostsuccessfulandmightserveasmodelsforcurrenttobacco controlpolicyproblems? CorrectAnswer:Answerswillvary. ©2016EmoryCentersforTrainingandTechnicalAssistance 16 LessonOneSources ResourcesUsed 1. HamiltonJL.TheDemandforCigarettes:Advertising,theHealthScare,andtheCigaretteAdvertisingBan.The ReviewofEconomicsandStatistics.1972;54(4):401-411. 2. Bernstein,MA.TheGreatDepression:DelayedRecoveryandEconomicChangeinAmerica,1929-1939.NewYork: CambridgeUniversityPress,1988. 3. Seldon,BJ,Doroodian,K.Asimultaneousmodelofcigaretteadvertising:Effectsondemandandindustryresponse topublicpolicy.TheReviewofEconomicsandStatistics.1989;71(4):673-677. 4. U.S.DepartmentofHealthandHumanServices.SurgeonGeneralReport:ReducingTobaccoUse.Atlanta,Georgia: CentersforDiseaseControlandPrevention;2000.pp405-406. Images 1. 2. 3. 4. 5. 6. Slide2:CultivationandharvestoftobaccobyAmericanIndiansbyBarthelemyVincentLyon.FromImagesfromthe NationalLibraryofMedicine’sHistoryofMedicineCollection:http://www.nlm.nih.gov/hmd/ihm/ Slide4:ChesterfieldCigarettesAd,1940.FromTrinketsandTrashwebsite:http://www.trinketsandtrash.org Slide5:KentCigarettesAd,1960andPhilipMorrisCigaretteAd,1969.FromTrinketsandTrashwebsite: http://www.trinketsandtrash.org Slide8:FrameworkConventionforTobaccoControllogo.FromWorldHealthOrganization’sFramework ConventiononTobaccoControlWebsite:http://www.who.int/fctc/about/en/index.html. Slide10:CamelDissolvablesAd,2009.FromTrinketsandTrashwebsite:http://www.trinketsandtrash.org Slide11:AnotherCivil-ServiceOutrage:LessSmokeandMoreFirebyThomasNast.FromImagesfromtheNational LibraryofMedicine’sHistoryofMedicineCollection:http://www.nlm.nih.gov/hmd/ihm/ ©2016EmoryCentersforTrainingandTechnicalAssistance 17