Download diplomski rad - Sarajevo Business Forum

FUDBALSKI KLUB SARAJEVO.
SARAJEVO
BOSNIA AND HERZEGOVINA
Sarajevo, May 2017
CITY OF SARAJEVO/LOCATION:
Sarajevo is the capital of Bosnia and
Herzegovina and was founded in 1461
which is reflected in the stadium
seating (14,610). The city of Sarajevo is
surrounded by Olympic mountains and
has a mixed culture considering the
location is set between the Middle-East
and Western Europe.
Football Cultural:
In Bosnia, football is the number 1
sport played and FK Sarajevo is known
for being the pioneers of the sport,
from establishing a first ever academy
to the collaboration with the 15 time
women league champions of BiH and a
yearly competitor in UEFA Women’s
Champions League. The city of Sarajevo
currently lacks the infrastructure of a
stadium that lives up to the standards
of UEFA/FIFA and thus our national
team moved their matches to Zenica.
With this project we wish to bring back
the national teams to the capital.
Specifications of the Project Football Arena:
• 14,610 Capacity for spectators including VIP Lounges and according to UEFA Stadium Category 4
• The red roof may be used for Gym (added revenue) and Business lounge
• The concept involves one side hotel and another for commercial/office purposes (added revenue)- 3 floors, 100
rooms capacity(hotel) and commercial areas for rent.
• sports clinic for athletes and sport injuries
• Underground parking area
• The stadium is built for multi-use as mentioned above while matches will be played by following: FK Sarajevo,
National senior and youth teams, SFK 2000 Women Champions league, etc,.
INVEST IN A FOOTBALL CLUB
Profit can be generated through:
• match day ticket sale: 10,000 average spectators
(10,000*10 EUR(ticket fee)*20 (matches)=2 million
EUR (revenue),
• renting of commercial space: 2. 000(m2 per floor)
* 3 (floors) * 20 EUR (rental fee per month per m2)
* 12 (months) = 1.440.000 EUR (revenue)
• Hotel: 50 (rooms 50% full) * 90 EUR (per night) *
365 (days) = 1.642.500 EUR
• Total revenue on average: = 5.082.500 EUR
• Expected size of lot : ca 40,000 m2
Potential for the investment in the project can range
from following:
 Private investors,
 Commercial banks,
 Grants,
 Joint investment of the project owner and other
investors
Bank loan as follows (approximately):
Invest
20 mio. EUR
Installments
360
Interest rate
5 % (1,3 mio. EUR/year)
The reason to invest in a stadium:
A stadium creates a “public good” or “externality”—a benefit enjoyed by consumers
who follow. The Arena below is meant to be made as a multi-use stadium, by applying
commercial attributes such as a shopping center and a hotel, the revenue generated is
not only for matches and/or events but as well for other purposes. The return on the
investment is at a high when taking into account the costs and the revenues of the
project and the depth of using the arena below for sports and commercial purposes.
Football has developed
throughout Europe as a
business and this multiuse stadium can
generate profit and jobs
in this region as well as
promote a sports
healthy life-style.
FK Sarajevo
Sarajevo, Bosnia and Herzegovina
Email: [email protected]
Tel: 00387 60 350 41 25
www.fksarajevo.ba