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Managing Behavior In Organizations Sixth Edition Jerald Greenberg Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-1 1 Chapter Three Individual Processes: Personality, Social Perception, and Learning Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-2 2 Learning Objectives DEFINE what is meant by personality and DESCRIBE its role in determining behavior DESCRIBE various personality dimensions that are responsible for individual differences in organizational behavior DEFINE social perception and EXPLAIN the processes by which people come to make judgments about what others are like DESCRIBE social identity theory and Kelley’s theory of causal attribution and IDENTIFY the various biases that make the social perception process imperfect DEFINE learning and DESCRIBE the two basic kinds of learning that occur in organizations EXPLAIN various ways in which principles of learning is used in organizations Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-3 Three Good Reasons Why You Should Care About . . . Personality, Social Perception, and Learning 1. 2. 3. Understanding people’s personalities helps us know what to expect of them, and understanding our own personalities provides valuable insight into our own behavior. The process by which we perceive others is fundamental to a wide variety of organizational activities. Effectively training, managing, and disciplining employees requires appreciating and applying the basic principles of learning. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-4 Psychological Processes Three processes are discussed in this chapter: Personality Social perception Learning Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-5 Personality Defined Personality can be defined as the unique and relatively stable pattern of behavior, thoughts, and emotions shown by individuals. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-6 Personality: Some FAQs How is personality determined? – Nature or nurture: both influence personality What role does personality play in the workforce? – Interactionist perspective - personality predisposes people to act in certain ways, but whether they do so depends on the situations in which they find themselves. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-7 Personality: Nature or Nurture? Nature (Impact of inherited predisposition) → Nurture (Impact of environmental factors) ↑ Personality Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-8 The Big Five Dimensions of Personality Component of the Big Five Description Conscientiousness- The degree to which someone is hardworking, organized, dependable, and persevering (high in conscientiousness), as opposed to lazy, disorganized, and unreliable (low in conscientiousness) Extraversion- introversion- The degree to which someone is gregarious, assertive, and sociable (extraverted), as opposed to reserved, timid, and quiet (introverted) Agreeableness- The degree to which someone is cooperative and warm (highly agreeable), as opposed to belligerent and cold (highly disagreeable) Emotional stability- The degree to which someone is insecure, anxious, and depressed (emotionally unstable), as opposed to secure, calm and happy (emotionally stable) Openness to experience- The extent to which someone is creative, curious, and cultured (open to experience), as opposed to practical and having narrow interests (closed to experience) Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-9 Positive & Negative Affectivity Tendencies toward feeling good or bad Positive affectivity - from energetic, exhilarated, high zest for life to apathetic and listless Negative affectivity - from angry, nervous, anxious to calm and relaxed Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-10 Positive and Negative Affectivity High Positive Affectivity: Joy, enthusiasm High Negative Affectivity: Fear, nervousness Low Positive Affectivity: Apathy, sluggishness Low Negative Affectivity: Calm, relaxed Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-11 Impact of Positive & Negative Affectivity Productivity is impacted in this way: Decision making: better decisions made by people with high levels of positive affectivity Team performance: work groups with positive affective tone function more effectively Aggressive behavior: people with negative affectivity are more likely to be targets of aggressive behavior Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-12 Core Self-Evaluations How do you think of yourself? The particular way in which we view ourselves reflects distinct elements of personality known as core self-evaluations Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-13 How Do We Think of Ourselves? There are four distinct elements of personality: Self-esteem - the overall value one places on oneself as a person Generalized self-efficacy - a person’s beliefs about his or her capacity to perform specific tasks successfully Locus of control - the extent to which individuals feel that they are able to control things in a manner that affects them Emotional stability - the tendency to see oneself as confident, secure, and steady (the opposite of neuroticism, one of the Big Five personality variables) Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-14 Boosting Low Self-Esteem Although it is difficult to completely change key aspects of a personality, such as selfesteem, without intensive psychological help, there are several things that organizations can do to boost and maintain the self-esteem of their employees. Suggestion Description Make people feel uniquely valuable- Create opportunities for people to feel accepted by finding ways to make use of their unique skills and experiences. Make people feel competent- Recognize the good things that people do and praise them accordingly. That is, “catch someone in the act of doing something right.” Make people feel secure- Employee’s self-esteem will be enhance when managers make their expectations clear and are forthright with them. Make people feel empowered- People given opportunities to decide how to do their jobs feel good about themselves and their work. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-15 Social Perception • Social perception - the process of integrating and interpreting information about others so as to understand them accurately Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-16 Social Identity Theory Who are you? Personal identity - the characteristics that define a particular individual Social identity - who a person is, as defined in terms of his or her membership in various social groups Social identity theory - a conceptualization recognizing that the way we perceive others and ourselves is based on our unique characteristics and our membership in various groups Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-17 Social Identity Theory Personal Identity Compared to Social Identity My Characteristics Groups to which I belong -I am 6 feet tall -I am American - I am outgoing - I am an employee of XYZ Company - I am interested in sports - I am a student at Big State University Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-18 Attribution Attribution is the process through which individuals attempt to determine the causes behind others’ behavior – Correspondent inferences - judgments about people’s dispositions, traits, and characteristics, that correspond to what we have observed of their actions Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-19 Causal Attribution: Why? Causes of Behavior: Internal: Explanations based on actions for which the individual is responsible External: Explanations based on situations over which the individual has no control Kelley’s Theory of Causal Attribution - the approach suggesting that people will believe others’ actions to be caused by internal or external factors based on three types of information: consensus, consistency, and distinctiveness Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-20 Kelley’s Theory of Attribution Consensus - information regarding the extent to which other people behave in the same manner as the person being judged Consistency - information regarding the extent to which the person being judged acts the same way at other times Distinctiveness - information regarding the extent to which a person behaves in the same manner in other contexts Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-21 Biases in Social Perception Fundamental attribution error - individuals are generally prone to assume that others’ behavior is due to the way they are, their traits, and dispositions Halo effect - the tendency for a person’s overall impression to bias his or her assessment of another on specific dimensions Stereotypes - beliefs that all members of specific groups share similar traits and behaviors Self-fulfilling prophecies - the tendency for someone’s expectations about another to cause that individual to behave in a manner consistent with those expectations Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-22 Overcoming Biases Some guidelines: Do not overlook the external cases of others’ behaviors Identify and confront your stereotypes Evaluate people based on objective factors Avoid making rash judgments Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-23 Learning Learning is defined as a relatively permanent change in behavior occurring as a result of experience. Involves some kind of change Cannot be directly observed Is the result of experience Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-24 Learning Learning through rewards and punishments: – Operant conditioning describes the process of learning that results when the consequences of our behaviors determine whether we will be likely to repeat them in the future. When our behaviors produce pleasant consequences, we are likely to repeat them. When our behaviors produce unpleasant consequences, we are not likely to repeat them. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-25 Operant Conditioning Concepts Positive reinforcement - the process by which people learn to perform behaviors that lead to the presentation of desired outcomes Negative reinforcement - the process by which people learn to perform acts that lead to the removal of undesired events Punishment - the process of decreasing undesirable behavior by following it with undesirable consequences Extinction - the process through which responses that are no longer reinforced tend to gradually diminish in strength Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-26 Learning Learning by imitating others: – Observational learning occurs when someone acquires new knowledge vicariously -- that is, by observing what happens to others. also known as modeling Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-27 Applications of Learning Training: The process through which people systematically acquire and improve the skills and abilities needed to better their job performance. – Widely used training methods include: Classroom training Apprenticeship programs Cross-cultural training Corporate universities Executive training programs E-training Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-28 Keys to Effective Training Promote participation: People not only learn more quickly, but they also retain the skills longer when they have actively participated in the learning process. Encourage repetition: Practice enhances the effectiveness of the learning experience. Capitalize on transfer of training: The more closely a training program matches the demands of a job, the more effective the training will be. Give feedback: Knowledge about the effectiveness of one’s training enhances the learning experience. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-29 Organizational Behavior Management Positively reinforce desirable behavior: – Organizational behavior management - the systematic application of positive reinforcement principles in organizational settings for the purpose of raising the incidence of desirable organizational behaviors also known as organizational behavior modification or OB mod Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-30 Discipline Eliminating undesirable behavior – Discipline is the systematic administration of punishment. Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-31 Tips for Effective Discipline Deliver punishment immediately after the undesirable response occurs Give moderate levels of punishment -- nothing too high or too low Punish the undesirable behavior, not the person Use punishment consistently -- all the time, for all employees Clearly communicate the reasons for the punishment given Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 3-32 Copyright © 2013 Pearson Education, Inc., publishing as Prentice Hall 33