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Northern Europe Hub in
Nivelles
L’Oréal Belgique
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub ?
Questions ?
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub
Questions ?
L’Oréal group in figures
2009 figures
1st cosmetics group worldwide
23 international brands
17,5 billions EUR turnover
130 countries
64.600 employees
674 registered patents
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub
Questions ?
L’Oréal group structure in a nutshell (1)
Making Beauty Universal
L’Oréal’s Mission is to offer populations all over the
world products attuned to their needs, their
cultures and their aspirations
L’Oréal group structure in a nutshell (2)
4 divisions form 4 distribution channels (markets):
Consumer Products Division
– Mass market
Professional Products Division
– Hairdressers
Luxury Products Division
– Perfumery
Active Cosmetics Division
– Pharmacy
L’Oréal group structure in a nutshell (3)
Consumer Products Division
L’Oréal group structure in a nutshell (4)
Professional Products Division
L’Oréal group structure in a nutshell (5)
Luxury Products Division
L’Oréal group structure in a nutshell (6)
Active Cosmetics Division
L’Oréal group structure in a nutshell (7)
The Body Shop
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub ?
Questions ?
L’Oréal in Belgium
Headquarters
– Anderlecht / Erasmus
Distribution Center
– Nivelles for LPD
Factory
– Libramont for CPD
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub ?
Questions ?
L’Oréal Luxury Northern Europe (1)
2009
164 Million EUR turnover
1 common stock
1 distribution center
1 centralized order portfolio
1 centralized procurement
2.141 POS
1.775 POD
783 invoicing points
213.368 deliveries
1 Million boxes
2 shifts (6h  14h / 14h  22h)
L’Oréal Luxury Northern Europe (2)
Delivery D+2 Benelux
Delivery D+3 Scandinavian capital cities
Delivery max D+8
– North Norway / North Sweden
– Iceland / Greenland / Faeroe Island
2 shifts (6h  14h / 14h  22h)….
…. but 3 shifts in October to cover the
year’s highest peak of activity
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub ?
Questions ?
Supply Chain and Nivelles’ operations (1)
SUPPLY CHAIN
Raw material
suppliers
Factories
International
Distribution
Center /
Market Supply
Logistics
Regional
Distribution
Centers /
Demand
planners
Customer
Purchasing/
Cross-docking
Centers
Points of
sale
Physical flow of goods
Nivelles / Anderlecht
Information flow
Supply Chain and Nivelles’ operations (2)
PARTNERSHIPS
EDI
– POS ordering
– Dispatch advice
– Invoicing
Cross-docking preparation
1 POD (customer purchasing center)
POS data
Advertising / Visibility in POS
Supply Chain and Nivelles’ operations (3)
NIVELLES’ FIGURES
17.000 square meters
41 employees
26 shoppers (picking tool with real-time weighing)
20 handheld terminals
2 areas
– Flow (stock, transportation, full box preparation,
subcontracting and returns)
– Order picking (detail preparation and master data)
High level of security / safety
Environment and sustainable development oriented
Supply Chain and Nivelles’ operations (4)
TIMELINE
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Europe Hub ?
Questions ?
L’Oréal group in figures
Why this strategical investment in Wallonia ?
Ideal central location for markets and customers
Close to french factories (North of France)
Human Resources : availability & high expertise
Significant Productivity performance
Competitive Real Estate Costs : SqM price & Develpt
Workforce flexibility : Temporary W, Seasonal peak, no
strike
Government & Public Authorities support : Fin & Admin
Agenda
L’Oréal group in figures
L’Oréal group structure in a nutshell
L’Oréal in Belgium
L’Oréal Luxury Products Northern Europe
Supply Chain and Nivelles’ operations
Why Wallonia for Northern Euorpe Hub ?
Questions ?
THANK YOU
QUESTIONS?
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