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THROUGH OTHER EYES Jane Barmer Ageing Society : Design Challenges Reduced: • Mobility • Sight • Hearing • Dexterity • Touch • Changes to income & spending patterns • Income value erodes over time Through Other Eyes Decline in • Memory • Information processing • Numeracy skills Physical Cognitive Economic Social / Emotional • Diminished access to social networks • Changes in emotional needs / responses Human Ageing UNIVERSAL - everyone ages PROGRESSIVE - we cannot stop the process INTRINSIC - it is irreversible / cannot be corrected we will never be younger than we are today Through Other Eyes Not a Homogenous Group • Ageing is an individual experience; people age in different ways • The accumulation of ‘affect’ is dramatically different from one person to another • People’s response to and ability to cope with the ageing process, differs greatly Through Other Eyes Biological Ageing – how do we age? VISION SMELL / TASTE RESPIRATORY CARDIOVASCULAR GASTROINTESTINAL HAIR HEARING BONES SKIN / TOUCH MUSCLE IMMUNE SYSTEM NERVOUS SYSTEM REPRODUCTIVE URINARY STYSTEM Through Other Eyes Aspects of Natural Ageing Sensory Vision Physical Cognitive Locomotion Intellectual Functioning Hearing Dexterity Communication Touch Through Other Eyes Reach & Stretch Impairment, Age & Daily Living Activities % Dependent Age Activity Through Other Eyes 12 million UK people of state pension age + Feature Million With at least one impairment 9.3 Hearing (10 million across ages) 6.3 Lifting, carrying, moving objects 6.0 Mobility 5.7 Limiting long term illness (15 million across ages) 4.3 Arthritis (10 million across ages) 3.3 Manual dexterity 2.5 Physical coordination 2.2 Memory or concentration 1.7 Sight (2 million across ages) 1.6 Effects of a Stroke (1 million across ages) 0.8 No impairment 2.7 Through Other Eyes Vision – 4 Common Disorders in Later Life Glaucoma 5% Macular Degeneration 16.7% Normal Vision 61.6% Diabetic Retinopathy 3% Cataract 13.7% Source: www.nei.nih.goc/sims/sims/htm Through Other Eyes De – Brief Session Strongest Impression / emotion? Hardest part? WHY? What "limited" you the most? What “helped”? HOW? Through Other Eyes Inclusive Approaches • something you would like changed • why do you want to change this? • what steps might progress this? Through Other Eyes Text & Fonts Source: RNIB Through Other Eyes Colour Contrast CANCEL Cancel Clear ENTER Through Other Eyes Enter Improving Visual Packaging Through Other Eyes Outcomes Know the opportunities & challenges demographic change presents to providers of products & services Recognise a range of physical & sensory changes that affect the capability of people in later life Identify practical solutions for improving product & service provision for the ageing consumer marketplace Through Other Eyes Inclusive Design & Capability Inclusive Design: “Design of mainstream products and/or services that are Disabled accessible to, and usable by, people with the widest range of Reduced Capability abilities within the widest range of situations without the need for special adaptation or design” Fully Capable Source Benkztin & Juhlins, inclusive design: design for the whole population (2003) British Standard 7000 – 6: 2005 Through Other Eyes Cognitive Decline Source: Disconnected Mind Project University of Edinburgh Through Other Eyes