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Nonverbal
Communication
Presented by
Christine M. Hollinden, CPSM
www.hollinden.com
© 2017 Hollinden | marketers + strategists. All rights reserved.
What is Nonverbal Communication?
•  Difference between
spoken and implied.
•  Methods of delivery:
– Facial expressions
– Gaze
– Gestures
– Posture
– Tone
– Grooming
– Body position
– Aromas
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
Interpretation Exercise
•  Series of
expressions
– Happiness
– Sadness
– Fear
– Confusion
– Disgust
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
Expression 1
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Expression 2
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Expression 3
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Expression 4
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Expression 5
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Myth vs. Reality
•  55:38:7 Rule
•  Read like a book
•  Body language
•  Idiosyncratic cues
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
Five Key Principles
•  Culture, Age
& Gender
•  Context
•  Clusters
© 2017 Hollinden | marketers + strategists. All rights reserved.
•  Incongruence
•  Intuition
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Zone 1: Face
•  Universal across cultures
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Zone 2: Eyes
•  Gateway to the soul
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Zone 3: Hands & Gestures
•  Power or Protectiveness
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Zone 4: Posture
•  Stance & Shoulders
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Zone 5: Head Position
•  Lowering
•  Raising
© 2017 Hollinden | marketers + strategists. All rights reserved.
•  Tilting
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Zone 6: Proximity
•  Intimate zone
•  Personal zone
•  Social zone
•  Public zone
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Zone 7: Feet & Legs
•  Leaning
•  Open
•  Closed
•  Crossed
•  Pointing
•  Moving
© 2017 Hollinden | marketers + strategists. All rights reserved.
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12 Core Patterns
•  Opening
•  Forward movement
•  Preening
•  Closing
• 
Shaping
•  Expanding
•  Striking
•  Crossing
•  Touching
•  Enacting
•  Repeating
Be aware.
•  Backward movement
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
Sign of Lies
•  Increased anxiety
•  Little or no eye contact
•  Hands covering mouth
•  Body turned away
•  Increased breathing rate
•  Voice changes
•  Verbal changes
© 2017 Hollinden | marketers + strategists. All rights reserved.
Recognize
tendencies.
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What Influences our Perception
•  System 1
– Automatic
– Impulsive
– Impatient
– Immediate
gratification
•  System 2
– Reasoning
– Self-control
– Choice
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
System 1
• 2 + 2 =
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System 1
• Bread and ________
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System 1
• This person looks:
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System 2
• A bat and a ball cost $1.10 in
total. The bat costs $1.00 more
than the ball. How much does
the ball cost?
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
System 2
• It takes 5 machines 5 minutes to
make 5 widgets, how long
would it take 100 machines to
make 100 widgets?
© 2017 Hollinden | marketers + strategists. All rights reserved.
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System 2
• In a lake, there is a patch of lily
pads. Every day, the patch doubles
in size If it takes 48 days for the
patch to cover the entire lake, how
long would it take for the patch to
cover half the lake? ______ Days
© 2017 Hollinden | marketers + strategists. All rights reserved.
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Five Techniques
1.  Know your habits
2.  Manage stress
3.  Emotional awareness
4.  Practice consistency
5.  Focus on the
recipient
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
Questions
?
© 2017 Hollinden | marketers + strategists. All rights reserved.
www.hollinden.com
713.520.5532
[email protected]
Find us online
www.hollinden.com
• 
© 2017 Hollinden | marketers + strategists. All rights reserved.
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