Download strategy implementation

Phil Gorman, Ph.D.
STRATEGIC MANAGEMENT:
STRATEGY IMPLEMENTATION
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Strategy implementation
 This is the hard part. It is easy to form a
strategy, harder to make it happen
 Need to get all pieces of the organization
working in the same direction
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Strategy implementation
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Strategy implementation
Which is better?
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Strategy implementation
 Implementing strategy is the hard part. It is
easy to form a strategy, harder to make it
happen
 Need to get all pieces of the organization
working in the same direction
 Imagine a company with 10,000 employees. How
do you get them all working in the same
direction?
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General model for
implementing strategy
Technology
Incentives
Control
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General model for
implementing strategy
“What can I do?”
Technology
Incentives
Control
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General model for
implementing strategy
Technology
Incentives
Control
“What should I do?”
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General model for
implementing strategy
Technology
Incentives
Control
“What’s going on?”
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General model for
implementing strategy
Technology
Incentives
Control
“What’s going on?”
Usually involves measurement
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General model for
implementing strategy
Examples:
•Machinery
Technology •Organization structure
•Training
•Co-workers
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General model for
implementing strategy
Incentives
•Can be monetary or non-monetary
•Can be positive or negative
•Can be formal or informal
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General model for
implementing strategy
Control
•Bureaucratic
•Output
•Operational
•Market
•Culture
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Strategy implementation
summary
 Forming strategy is the easy part; making it
happen is the hard part
 Need to get all pieces of the organization
moving in the same direction
 Technology, incentives, and control are key
levers managers have at their disposal
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Strategy implementation
summary
 Forming strategy is the easy part; making it
happen is the hard part
 Need to get all pieces of the organization
moving in the same direction
 Technology, incentives, and control are key
levers managers have at their disposal
15
Strategy implementation
summary
 Forming strategy is the easy part; making it
happen is the hard part
 Need to get all pieces of the organization
moving in the same direction
 Technology, incentives, and control are key
levers managers have at their disposal
16
Strategy implementation
summary
 Forming strategy is the easy part; making it
happen is the hard part
 Need to get all pieces of the organization
moving in the same direction
 Technology, incentives, and control are key
levers managers have at their disposal
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Strategy implementation
summary
 Technology, incentives, and control need to
each be working and must be aligned
 If not, then the three-legged table falls over
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