Download Impact. - Fair Media Council

Impact.
Since 1979,
FMC has helped organizations
& communities evolve.
Over 30 years later,
our work is more relevant
than ever before.
LOOK INSIDE TO SEE WHAT WE DO.
THEN SEE WHAT WE CAN DO TOGETHER.
NEW YORK
*
NEW JERSEY
www.fairmediacouncil.org
The Conversation Starters: FMC Board of Directors
EXPERTS IN THE ART OF PUBLIC CONVERSATION FOR MORE THAN 30 YEARS, FMC SERVES AS A CATALYST TO DRIVE
SOCIAL CHANGE, DETERMINE ECONOMIC CONFIDENCE & DEFINE THE IMAGE OF COMMUNITY.
Chair:
James N. Kinney, CPA, Partner, WeiserMazars LLP
Secretary:
Terry Lynam, Vice President, Public Relations, North Shore-LIJ Health System
Vice Presidents:
Ernest T. Bartol, Esq., Senior Partner, Murphy, Bartol & O’Brien, LLP
George Santiago, Jr., Ph.D., President, Briarcliffe College
Executive Director:
Jaci Clement, Fair Media Council
Directors:
Ed Bergstraesser, External Affairs Director, AT&T
John P. Broder, Vice President, External Affairs & Development, Winthrop-University Hospital
Rev. Calvin O. Butts, III, President, The College at Old Westbury
Margaret Buzzell, Executive Director, Advancement for Commerce, Industry and Technology, Inc.
Dolores Fredrich, Esq., Vice President for Legal Affairs & General Counsel, Hofstra University
Robert Gordon, Vice President, Public Relations, CA, Inc.
Edward Guiliano, Ph.D., President & CEO, NYIT
William M. Heberer, Partner, Moritt Hock & Hamroff LLP
Arthur “Jerry” Kremer, Esq., Partner, Ruskin Moscou & Faltischek, P.C.
Steven Mucciolo, Senior Vice President and Partner, Raymond James New York Wealth Management
Interested?
The Fair Media Council accepts applications for director positions on a rolling basis. To be considered, a
candidate must be a senior-level executive of a business or nonprofit organization doing business in the New
York metro area. Demonstrated commitment to community is a plus. Please submit bio and letter of interest to
[email protected].
www.fairmediacouncil.org
FMC Impact: In Business
SMALL BUSINESSES AND NONPROFITS OFTEN HAVE
LIMITED OUTREACH ABILITY OR NO MARKETING PLANS.
ORGANIZATIONS THAT SUPPORT FMC ENABLE US TO
HELP THESE SECTORS.
RIGHT, A WOMAN-OWNED START-UP GOT A MUCHNEEDED VISIBILITY BOOST AS A DIRECT RESULT FROM
AN FMC EVENT: SHE SCORED A FULL-PAGE FEATURE IN
LONG ISLAND BUSINESS NEWS (RIGHT), WHICH LED
TO ADDITIONAL NEWS COVERAGE.
ANOTHER START-UP CREATED AN APP DESIGNED TO
SAVE LIVES. WITH HELP FROM FMC, THE PUBLIC
WAS MADE AWARE OF IT, THROUGH WCBS 880,
NBC NEW YORK AND WWOR-TV, AMONG
OTHERS.
FMC IS CURRENTLY LOOKING
FOR SPONSORS FOR
NEW YORK
AND NEW JERSEY EVENTS.
FOR EVERY DOLLAR GIVEN TO FMC,
86 CENTS IS RETURNED IN PROGRAMMING
FMC Impact: In the Community
AT EVERY FMC WORKSHOP, 3 OR 4
ORGANIZATIONS GET THEIR STORIES IN THE NEWS.
WE TEACH NEWSROOM SECRETS TO TURN IDEAS
INTO HEADLINES AND HAVE HELPED MAJOR
COMPANIES, STARTUPS AND NONPROFITS OF
ALL TYPES.
HERE’S HOW WE DO IT.
COMMUNITY ISSUE: The economic downturn
and the promise of a bad winter meant
disadvantaged children in northern New Jersey
needed coats – more coats than ever before.
Compounding the issue was the metro area’s
bed-bug problem, which meant a local charity
could not accept used coats for the children in
need.
1. EDUCATION: This story was pitched at an FMC
workshop where we gave on-the-spot training
to businesses & nonprofits, right in front of the
media.
2. ACCESS: Two hours after the event, WWOR-TV
was covering the story, and it aired that night.
Then, the story was covered by 1010WINS,
WCBS NewsRadio 880 , AOL’s Patch.com and
other media outlets that were in attendance at
FMC’s workshop.
3. IMPACT: The kids in need got their coats.
4. BEHIND-THE-HEADLINES BONUS: While FMC
taught this woman how to pitch this story – her
first-ever attempt at such a thing -- she earned
her an award from her organization for her
outstanding outreach efforts.
‘THERE SHOULD BE A FAIR MEDIA COUNCIL IN EVERY TOWN ACROSS AMERICA.’ – DAN RATHER
www.fairmediacouncil.org
FMC Impact: In the Schools
FMC’S MEDIA SAVVY TEACHER AWARD PROGRAM
RECOGNIZES 4TH TO 6TH GRADE TEACHERS USING NEWS
IN THE CLASSROOM. THE PROGRAM PROMOTES CRITICAL
THINKING AND DEDUCTIVE REASONING SKILLS AT THE
RIGHT TIME IN CHILDREN’S DEVELOPMENT.
NEW: We’re introducing two categories
in this program:
• Financial Literacy: To create money savvy kids
• Drug & Alcohol Abuse Prevention
(in conjunction with LICADD): To create kids with
healthy minds & healthy bodies
FMC WINNERS
2012(Pictured above): Anastasia Gavalas, Education Consultant, Southampton Elementary School,
Southampton, N.Y.: Students used the media to research prominent leaders, and then formed their own
ideas on effective leadership. Their work is chronicled in a book and YouTube video.
2011: Suzanne Story, Fifth Grade Teacher, Longwood Middle School, Middle Island, N.Y.:
Students were taught how to podcast, using news stories they had created, based on current events.
2010: Evan Curran, Fourth Grade Teacher, Laddie Decker School, Sound Beach, N.Y.:
Students were taught how to blog and corresponded with soldiers in Afghanistan to enhance the learning
experience. The project incorporated the advancement of technology and English skills, as well as current
events, history and geography.
FMC THANKS
BETHPAGE FEDERAL CREDIT UNION
FOR MAKING THIS PROGRAM POSSIBLE.
ADDITIONAL SPONSORSHIP OPPORTUNITIES AVAILABLE.
FMC Impact: In Technology
AS TECHNOLOGY EVOLVES, THE MEDIA LANDSCAPE
CHANGES. FMC IDENTIFIES THE TRENDS AND PROVIDES
PROGRAMMING TO PUT BUSINESSES & NONPROFITS
ON THE CUTTING-EDGE OF ALL FACETS OF MARKETING
& COMMUNICATIONS.
WE FIND INDUSTRY EXPERTS & OPINION LEADERS TO
SERVE AS OUR FACULTY AND, EACH YEAR, WE HELP
HUNDREDS OF ORGANIZATIONS BY PROVIDING
EXCLUSIVE EDUCATIONAL & NETWORKING
OPPORTUNITIES.
LEFT, FMC MADE NEWS FOR SHOWING
LOCAL ORGANIZATIONS HOW SOCIAL MEDIA
CAN BE A POWERFUL COMPONENT OF
BUSINESS COMMUNICATIONS.
‘Thanks to FMC, our social media world has
really taken off. Our in-house web/ social
media guru has learned to expand to
new markets and repackage our message
to the next generation. He's also helped our
national organization grow in that direction.’
-Barbara Branca, New York Sea Grant
FMC Impact: Empowering Community
FMC’S ROLE TO ADVOCATE FOR QUALITY NEWS IN THE NEW YORK METRO MARKET SEES US ISSUING PUBLIC OPINIONS AND FILING
COMMENTS WITH THE FCC ON ALL MATTERS RELATING TO LOCAL NEWS. OUR GOAL IS TO ENSURE THE MEDIA SERVES THE PUBLIC’S
NECESSITY AND CONVENIENCE. WE WORK MANY WAYS TO KEEP THE MEDIA RESPONSIVE.
FMC’s Folio Awards turns the tables on
the media: We enable the public to judge
the media’s work – and the results are
highly visible. This ‘green light’ ethics
program focuses on showing the media
what it’s doing right.
FMC opinions on changes in the
media landscape are sought after by
international dailies, television and
radio outlets, social media sites and
media trade publications.
Our focus is clear: We want a variety
of news outlets in the market, to
give you a range of news and
opinions, to help you grow your
business and live a high-quality life.
Get Media Savvy.
AAA New York Car & Travel
Long Island Hispanic Chamber of Commerce
AT&T
LIMBA
Adelphi University
Long Island Power Authority
Advancement for Commerce, Industry & Technology, Inc.
Long Island Schools Public Relations Association
Aliah Public Relations
Long Island Tourette Syndrome Association
Allen Consulting, Inc.
Lupus Alliance of America, LI/Queens Affiliate
Alure Home Improvement
Mambo Feng Shui
Alzheimer's Association - Long Island Chapter
Make A Wish Foundation of Metro NY
American Heart Association
Matheny Medical & Educational Center
Arbor Commercial Mortgage
Margolin, Winer & Evens LLP
Art-Of-Form Architectural Services, LLC
Mecho Shade
Association for the Help of Retarded Children/Nassau Chapter
Meyer, Suozzi, English & Klein, P.C.
Association for the Help of Retarded Children/New York City
Mill Neck Family of Organizations
Association for the Help of Retarded Children/Suffolk Chapter
mindSHIFT Technologies
Astoria Federal Savings
Molloy College
BASCOM
Moritt Hock & Hamroff LLP
Berkeley College
Murphy, Bartol & O'Brien, LLP
Bethany House
Nassau Community College
Bethpage Federal Credit Union
Nassau Educators Federal Credit Union
Briarcliffe College
Nassau Health Care Corp
Bridgehampton National Bank
National Grid
Broadlawn Manor Nursing Care Center
National Police Defense Foundation
Brookhaven National Laboratory
The Nature Conservancy
CA, Inc.
New Jersey Society of CPAs
Caryl Communications, Inc.
New York Institute of Technology
Castagna Realty Company
New York Sea Grant
Center for Developmental Disabilities, Inc.
NYS Office of Parks, Recreation and Historic Preservation
Central Nassau Guidance & Counseling Services
Noah's Ark Animal Welfare Association
Child Care Council of Nassau and Suffolk
North Shore Animal League
Coalition Against Child Abuse & Neglect
North Shore-Long Island Jewish Health System
Crest Hollow Country Club
Northville Industries
CUMAC/ECHO, Inc.
Paramus Bergen CC Rotary Club
Design Audio Visual
Passaic County Elks Cerebral Palsy Treatment Center
Diocese of Rockville Centre
Pegalis & Erickson LLP
Early Years Institute
People's Alliance Federal Credit Union
East Meadow Public Library
Public Access TV Corporation
Epoch 5
Rebuilding Together, Bergen County
EZRide
Ruskin Moscou Faltischek, P.C.
Faculty Student Association at Stony Brook University
S3
Family Residences and Essential Enterprises, Inc. (FREE)
Shanti Fund
Farmingdale State College
St. Charles Hospital & Rehabilitation Center
Farmingdale Horticulture Committee
St. John’s University
Forever Family Foundation
St. Joseph's College
Girl Scouts of Nassau County, Inc.
St. Mary's Hospital
Girl Scouts of Suffolk County, Inc.
State Bank of Long Island
Good Samaritan Hospital Medical Center
Stonegate Gardens
Group for the East End
Stony Brook University
Guide Dog Foundation For The Blind
Suffolk County Cooperative Library System
Headline Communications Inc.
SUNY College at Old Westbury
Hofstra University
The Rauch Foundation
Huntington Public Library
BUSINESSES & NONPROFITS
Tobacco Action Coalition of Long Island
INN-Interfaith Nutrition Network
Traphagen & Traphagen, LLC
OF ALL SIZES JOIN FMC
IPRO
Turan Family Foundation
Jamaica Neighborhood Center
TO LEARN HOW TO ENGAGE
Ultimate Class Limousine & Ground Transportation
Jimmy's Artistic Creations
Utopia Communications
THEIR AUDIENCES,
Kaufman Dolowich Voluck & Gonzo LLP
United Cerebral Palsy Association of Greater Suffolk, Inc.
Karma411.com
& CONNECT WITH NEWS United Cerebral Palsy Association of Nassau County, Inc.
KPMG LLP
United Way of Long Island
& SOCIAL MEDIA TO
Liaison for Funding
Vision Long Island
Long Island Authors Association
BECOME PART OF THE
Vincent Smith School
The Long Island Board of Realtors, Inc.
Volunteer Center of Bergen County
PUBLIC CONVERSATION.
Long Island Cares, Inc. The Harry Chapin Food Bank
WeiserMazars LLP
Long Island Children's Museum
Winthrop-University Hospital
Long Island Community Foundation
WordHampton Public Relations
JOIN US.
Long Island Council on Alcoholism
YAI-National Institute
and Drug Dependence
for People with Disabilities
YMCA of Long Island, Inc.
FMC Members
SMART.
For more than 30 years,
Fair Media Council has helped
organizations and communities evolve.
SAVVY.
On the macro-level, our advocacy efforts are flourishing,
as more news outlets enter our market in more than a decade.
A variety of local news is necessary, to deliver
the news you need and maintain vibrant communities.
CONNECTED.
Our work at the grassroots level, to help organizations
build capacity and drive social change
using the latest tools and technologies,
is where it all begins.
Contact FMC:
1055 Stewart Ave., Bethpage, N.Y. 11714
1.516.224.1860
1.855.4FAIR-ME
[email protected]
Facebook: fairmediacouncil
www.fairmediacouncil.org
A 501 c3 non-profit organization since 1979