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July/August 2015
BETTER
BLONDES
YOUR GO-TO GUIDE
FOR LIGHTENING UP
THIS SUMMER
BOND MULTIPLIERS
GIVE YOUR COLOR
BUSINESS A BOOST
RUNWAY READY
TRENDSPOTTING
WITH SCHWARZKOPF
PROFESSIONAL
SUITE TALK
IS A SALON SUITE
THE RIGHT
MOVE FOR YOU?
1
The Colorist | JANUARY/FEBRUARY 2015 | thecoloristmag.com
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poit of view
Salon
Republic
Denver
A suite at the Salon
Republic Beverly
Hills-Wilshire
suite talk
W
ith new locations popping up around the country every
month, salon suites—full-service beauty destinations comprising
a collection of individually operated private studios—are quickly
changing the landscape of the salon industry. Intended to
offer beauty pros ranging from hairstylists to estheticians the
opportunity to run their own businesses without the financial
investment required to open their own storefronts, salon suites
are typically fully furnished, with utilities and amenities like WiFi
included in the weekly or monthly fee. Most salon suites, like
Salon Republic, which has locations in Southern California, Texas
and Colorado, also allow tenants to customize their spaces.
“Being a part of a studio-concept salon like Salon Republic
gives beauty professionals more freedom to create an ideal
and personalized work environment for themselves,” says Eric
Taylor, founder and CEO of Salon Republic. “Tey dictate their
work schedule; charge the prices and use the products they
want; sell retail; set the ambiance in their studio with furniture,
paint color, art and music of their choice; and, most importantly,
they keep 100 percent of all income.”
While the idea of many independent salon pros operating
under one roof isn’t new—booth rental has been around for
ages—salon suites proponents stress that the concept is very
different. “For both, the salon professionals pay rent, license
fees in our case,” says Gina Rivera, co-founder and president of
Phenix Salon Suites, with 100 locations across the country. “But
that’s just about where the similarity ends.”
“Salon suites eliminate the limitations associated with booth
rental salons by providing beauty professionals with the privacy,
38
The Colorist | JULY/AUGUST 2015 | thecoloristmag.com
freedom and control to run their businesses how they want and
when they want,” says Ken McAllister, CEO of My Salon Suite,
which operates 23 locations in the United States and Canada,
with an additional nine locations under construction.
Despite the increasing popularity of salon suites, the model
may not be suited to every stylist or would-be owner. McAllister,
Rivera and Taylor agree, for example, that experienced beauty
pros with an established clientele tend to be most successful.
According to Rodney Cutler, a Redken brand ambassador and
the owner of four commission-based Cutler salons in New York
City, one of the biggest downsides of the salon suite model is
the lack of being in a collaborative environment. “It’s more of an
individual experience,” he says. “And from a client perspective,
the biggest disadvantage is that there isn’t a cohesive feel across
the training of the stylists and colorists.” Cutler says owning a
traditional-model salon has helped him build his brand, as well as
provide career opportunities for his staff beyond just servicing
clients, whether it’s working with the Cutler team backstage at
fashion week or becoming a platform artist.
In the end, Cutler stresses that choosing the model that will
work best is an individual decision. “Te traditional model is
certainly not going away,” he says. “We’re finding that more and
more people want to be a part of something unique and share
the journey surrounded by people who have the same mission.
Tat said, it’s not a bad thing to have options in our industry. Te
salon suites model is definitely for someone who likes freedom to
develop their own cause; somebody who is willing to take on the
highs and lows of building their career themselves.”
PHOTOGRAPHY: COURTESY OF SALON REPUBLIC
Salon suites are changing the beauty industry. Is it the right business model for you?